The Drum 4 Minute Warning presentation "When Small Content Becomes Big Business"

@oisinlunny

Proprietary & Confiden0al to OpenMarket

The evolu0on of small tech in my life...

h>p://www.vintagesynth.com


http://www.vintagesynth.com


h>p://upload.wikimedia.org/wikipedia/commons/7/78/Floppy_disc.jpg





Mobile is radically disrup0ve

124 years old17,000 employeesChapter 11 bankruptcy

2 years old13 employeesBought for $1 billion


Worldwide smartphone ac0va0ons…

…outnumber child births three to one.


One in three would…

…give up sex for smartphone access.

Telenav survey July 2011


What would you give up…?

Would choose daily use of mobile phone over daily use of ___________, if forced to choose. •Alcohol 70 percent•Chocolate 63 percent•Caffeine 55 percent•Exercise 54 percent•Sex 33 percent•Toothbrush 22 percent•Shoes 21 percent



Addicted to our smartphones?

…more likely to cause traffic accidents than alcohol due to its distrac<ng nature

80%




…of adults with families regularly check their phone at the dinner table

35%




…of smartphone owners sleep with their phone next to them

66%




…and look at it just before sleeping and first thing when they wake in the morning

66%




…admit to ending a rela<onship via text message, email, Facebook or TwiDer

48%




Mobile phones have

moved beyond a

necessity into an addic3on


Liberated by our smartphones!

h>p://www.theguardian.com/media-‐network/media-‐network-‐blog/2013/dec/03/micro-‐content-‐mobile-‐big-‐business

Micro-‐content...

http://www.theguardian.com/media-network/media-network-blog/2013/dec/03/micro-content-mobile-big-business





h>p://www.futuristgerd.com/

Gerd Leonhard

http://www.futuristgerd.com


h>p://news.thomasnet.com/green_clean/2012/10/25/report-‐industry-‐is-‐main-‐culprit-‐of-‐pollu0on-‐problems-‐in-‐developing-‐countries/

Adver0sing on mobiles?



h>p://newint.org

Adver0sing on mobiles?



h>p://news.thomasnet.com/green_clean/2012/10/25/report-‐industry-‐is-‐main-‐culprit-‐of-‐pollu0on-‐problems-‐in-‐developing-‐countries/

Adver0sing on wearables?




Mobile “breaks” current ad model

h>p://www.futuristgerd.com/

Back to Gerd...

“Good brands like RedBull,

Nike and Amex are already becoming

broadcasters, every brand is becoming a TV producer now.”



h>p://www.futuristgerd.com/2013/12/03/why-‐micro-‐content-‐is-‐big-‐business-‐some-‐of-‐my-‐comments-‐via-‐oisin-‐lunny-‐and-‐theguardian-‐its-‐about-‐distribu0on-‐not-‐a>en0on/

Its about a>en0on, not distribu0on!





h>ps://twi>er.com/KimmiCFlatWorld/status/407983779861381120

Its about a>en0on, not distribu0on!



h>p://poli0calhumor.about.com/library/bl-‐NSA-‐spying.htm

Data is the currency...

http://bboninbough.com


h>p://bboninbough.com

B. Bonin Bough

VP Global Media and Consumer Engagement at Mondelēz Interna<onal



h>p://julesrulesyourradio.wordpress.com/category/coke-‐rap-‐friday/

B. Bonin Bough

“Mobile devices are as addic<ve as cocaine.”



h>p://bboninbough.com

How to reach consumers?




Mobile is Silo Smashing

But mobile is also the glue!


Silo Smashing


Keep it Simple At The Start...

h>p://en.wikipedia.org/wiki/File:Caesar-‐dot-‐to-‐dot.svg / h>p://www.lightningrodlabs.com/wp-‐content/uploads/2010/12/silo9-‐1024x576.jpg

Campaigns -‐> mobile user journey

http://en.wikipedia.org/wiki/File:Caesar-dot-to-dot.svg



OpenMarket


Mobile Engagement Plahorm

Your Systems OpenMarket’s MEP Your audience

1

Service edi0ng via drag and drop or APIsThe workflow engine processes services, simplifies data integra0ons to your preferred business systems (CRM, analy0cs, other web services) and generates reports

2

Mul0-‐channel support including SMS, MMS, Push, Email, Voice & IVR ensures the right message is sent via the preferred method

3

1

2

3


OpenMarket customer & partnersCustomers

h>p://www.forcesofgeek.com/2013/04/yazoo-‐records-‐delivers-‐us-‐stuff-‐that.html

Consumers not a>ached to old formats



h>p://www.torontolife.com/informer/toronto-‐poli0cs/2013/06/03/rob-‐ford-‐crack-‐o-‐meter-‐3/

So is mobile central to your strategy or...



h>ps://twi>er.com/Gequeoman/status/406485957442285568/photo/1

Merry Christmas 2013 style!

h>ps://twi>er.com/QuantumPirate/status/407439281989640192





sales-‐[email protected] @OpenMarketOpenMarket

www.openmarket.comor text “SALES” to 88600

Contact OpenMarket

mailto:[email protected]






http://www.openmarket.com

http://www.openmarket.com

The Drum 4 Minute Warning presentation "When Small Content Becomes Big Business"

Technology

Transcript of The Drum 4 Minute Warning presentation "When Small Content Becomes Big Business"