Bonnie StewartUniversity of Prince Edward Island

The Branded Self:Cyborg subjectivities in

social media

http://www.flickr.com/photos/dannywitte/160841176/

http://www.flickr.com/photos/intherough/5067098977/

An Ironic Educational Myth

http://www.flickr.com/photos/f7oor/564669765/

Digital Sociality

http://www.flickr.com/photos/10231407@N02/4409544466/

The Branded Cyborg:new stories of self?

http://www.flickr.com/photos/tobanblack/3035489052/

The dirty word: Brand

subjects social media platforms

capital & gift

exchanges

Mommy, where dobranded cyborgs come from?

http://www.flickr.com/photos/streetart-berlin/

Cyborg Subversion

Monstrous coupling = myth & ontology

Disrupts binaries

Witness to possibility

http://www.flickr.com/photos/shawnchin/49747509/

The Performative Subject

Subjectivity = subjugation to & ongoing citation of discourse.

Agency emerges with subjugation & resignification.

Iterability = Repetition = Possibility

http://www.flickr.com/photos/the_justified_sinner/2197267529

Practices, discourses, & circulations of power: the

digital is different

The Branded Self

@bonstewart