The branded self
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Bonnie Stewart University of Prince Edward Island The Branded Self: Cyborg subjectivities in social media http://www.flickr.com/photos/dannywitte/160841176/
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An ironic educational myth: panel presentation from Theorizing the Web 2011. Explores how social media subjects are branded by the operations of capital, reputation and metrics within digital sociality. Frames subjects as branded cyborgs and considers their capacity for subversion - as in Haraway's Cyborg Manifesto - of the very discourses that brought them into being.
Transcript of The branded self
Bonnie StewartUniversity of Prince Edward Island
The Branded Self:Cyborg subjectivities in
social media
http://www.flickr.com/photos/dannywitte/160841176/
http://www.flickr.com/photos/intherough/5067098977/
An Ironic Educational Myth
http://www.flickr.com/photos/f7oor/564669765/
Digital Sociality
http://www.flickr.com/photos/10231407@N02/4409544466/
The Branded Cyborg:new stories of self?
http://www.flickr.com/photos/tobanblack/3035489052/
The dirty word: Brand
subjects social media platforms
capital & gift
exchanges
Mommy, where dobranded cyborgs come from?
http://www.flickr.com/photos/streetart-berlin/
Cyborg Subversion
Monstrous coupling = myth & ontology
Disrupts binaries
Witness to possibility
http://www.flickr.com/photos/shawnchin/49747509/
The Performative Subject
Subjectivity = subjugation to & ongoing citation of discourse.
Agency emerges with subjugation & resignification.
Iterability = Repetition = Possibility
http://www.flickr.com/photos/the_justified_sinner/2197267529
Practices, discourses, & circulations of power: the
digital is different
The Branded Self
@bonstewart
