The Blissful
Business Formula
Learn the 4 essential keys to build your
successful, heart-based business
on sharing your unique gifts with the world.
Kirsi Wahlström empowers heart-driven women to build lives and businesses where they thrive. She serves the world from Sweden where she lives with her two children, beloved partner and lazy cat. BLISSUM - The Soulful Biz Academy www.soulfulbizacademy.com Sweden/ Planet Earth
All rights reserved. Kirsi Wahlström, Blissum – The Soulful Business Academy soulfulbizacademy.com
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Welcome gifted one,
I have made this special booklet to empower and support you in building that life
and business you have been longing for.
I know you can thrive and have great success when you have the right tools and
strategies to move forward. That is why I am glad you have this tool in front of
you right now.
In the Blissful Business Formula you’ll learn the 4 essential keys, and the 10 steps
needed, to build a successful heart-driven business where you thrive as you serve
your people with your unique talents and gifts.
I am honored to serve you.
Let me show you the way!
Kirsi Wahlström
P.S I am from Sweden so my English isn’t perfect but I don’t let that stop me from
sharing my gifts with the world. You might think that you still need to improve yourself
or be more perfect than you already are before you fully step into doing the work your
people are waiting for… I say don’t wait any longer. You can do it from where you are
right now.
All rights reserved. Kirsi Wahlström, Blissum – The Soulful Business Academy soulfulbizacademy.com
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Build a successful business where
you can express your heart and soul
There are a lot of different ways to build a business and a lot of ways to lead
one’s life. This model is for you if you are longing for a holistic approach to
your business. It’s for you if you want to authentically express all of who you
are thru your business and find the people you are here to serve with your
talents and gifts.
I call my model The Blissful Business Formula. It will help you build your
successful business staying connected to your heart and to lead a life with a
deep sense of meaning and fulfillment. That is bliss to me.
In the Blissful Business Formula I have combined my own talents and
experiences from 20 years in marketing, more than 10 in personal
development and 6 in business. I have also infused the formula with the
wisdom from some of my great teachers from whom I have learned a lot
about business building. I especially want to mention Sage Lavine. She is a
spiritual business coach who still is my teacher and coach.
Use this formula as a checklist or “smorgasboard” to build your soulful life and
blissful business.
If you want to go deeper with the formula I can serve you with a tailor made
VIP Blissful Business program, based on this formula and your specific needs.
This is where you get my full-hearted support to get more clients and build
that successful business you have been longing for.
But for now – let’s dive in!
All rights reserved. Kirsi Wahlström, Blissum – The Soulful Business Academy soulfulbizacademy.com
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The Blissful Business Formula In most of the trainings and advice on how to build a successful business I have
seen during my years as an entrepreneur I’ve felt that there have been
essential parts missing. These trainings often start with you defining your target
group, they focus on marketing and leverage and skills you need to attract
clients. These are essential parts in the process of building a business – but for
me it is like you would start to build a house on the second floor.
In my model you’ll learn to build a strong foundation for your business first. This
foundation is the person you are with your unique gifts and experiences and
your vision of the life you want to lead. When you have those ground pillars in
place you can easily learn who you are here to serve and build a business that
will support the life you are dreaming of.
I believe true success is built on who you are and the life you want to lead. At
least if you think that success is not only about the money but also about being
a contribution, being happy and fulfilled. So let me explain the 4 essential keys
to successful and blissful business as I see it.
1. YOUR LIFE
2. YOU
3. YOUR
PEOPLE
4. YOUR
BUSINESS
Blissful Business: The 4 Essential Keys to Success
All rights reserved. Kirsi Wahlström, Blissum – The Soulful Business Academy soulfulbizacademy.com
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Learn the 4 Essential Keys to a
Successful and Blissful Business
1. Your Life
Build the foundation for the life you have been longing for
Get clear on YOUR vision
Dream BIG and let your innermost longings be heard. Answer these
questions:
What does your perfect life look like? (Health, relations,
expression, economics, surroundings, growth….)
What is a successful life for you?
What to you need in your life to be fulfilled?
Where would you love to live and work?
What kind of business would support your dream?
What are you longing to express thru your business?
2. YOU
You: Get clear on your core values, unique talents and experiences
Build a compass to help you find your way
Your core values - To know your core values is essential in building a Blissful
Business. When you get new ideas on how to move forward, or offers from
others, you can check in with these values (and your vision for your life off
course) if it is the right thing to do.
Your life and work experiences – Your life lessons will give you great clues
about what you can serve your people with and your work experiences bring
essential parts into your mix of services.
Your unique talents and strengths – Do you know your unique talents and
strengths? If not, you better get to know them, because this is what your
people are looking for. And when you get to express your unique talents you
will get immense energy and fulfillment.
All rights reserved. Kirsi Wahlström, Blissum – The Soulful Business Academy soulfulbizacademy.com
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You: Move beyond your greatest fears and concerns
Learn how to dance with your fears to move forward in your business
Our fears are what most often will stop us from taking appropriate action
when we are building a successful business of heart and soul. In this
process you are constantly expanding your comfort zone. You are
birthing the most precious part of yourself into the world. It is vulnerable
many times. The good thing though is that you will expand your comfort
zone as you move ahead.
Some of our most common fears are the fear of failure, the fear of
success and the fear of not being loved or accepted. It is crucial to
surround yourself with people who believe in you and who will support
you on your journey. It is hard to do this by yourself.
There are many techniques to deal with fears. One of my clients favorite
tools is to have a chat with the part of them that is afraid by writing a
dialog. You ask questions to that part of you who are afraid and often
get very clear answers on how you can reduce this feeling of fear or
anxiety. By being seen and heard this part of you will calm down. You
can extend your love to this part of you instead of trying to push your
fear away. Try this!
Whenever we need to make a very important decision
it is best to trust our instincts, because reason usually
tries to remove us from our dream, saying that the
time is not yet right. Reason is afraid of defeat, but
intuition enjoys life and its challenges.
Paolo Coelho
All rights reserved. Kirsi Wahlström, Blissum – The Soulful Business Academy soulfulbizacademy.com
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3. YOUR PEOPLE
Your People: Who are you here to serve?
Your people will invest in themselves thru you
I consider your business a spiritual path to fulfill your purpose. You have
talents and experiences that your people are waiting for. To find them
you need to get clear on the people you want to serve from your hearts
perspective. Answer these questions:
What kind of people would you love to serve?
This is a very important question. If you would love to hang out
with them they are right for you.
What are they struggling with?
Or what problem can you help them solve?
What dreams or longings can you support them in reaching?
Why are you the perfect person to help them?
There is a sweet spot where your experiences and talents meet
with what your people are struggling with
You might still think it is difficult to choose only one specific group. Do so
anyway and test it out in reality. You’ll learn so much more in real life
than just thinking about it. You can always course correct.
Successful entrepreneurs allow themselves to evolve with their business.
Let yourself evolve. You don’t need to have everything figured out.
Your People: Create your team of support
You need support on your journey to a successful business
You need people who can guide you, who believe in you and who will
take a stand for your dream those days when you lose faith in yourself.
You need people who can support you with things that are not your core
competencies so you can do what you are the best at.
Make a list of those who are, or could become, your team members –
both from a professional point of view and from a private one. It could
be a few friends, your partner or someone special in your life AND
professionals in your field and in business.
All rights reserved. Kirsi Wahlström, Blissum – The Soulful Business Academy soulfulbizacademy.com
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I know the value of having a coach or mentor in my life so I always invest
in myself thru them. I wouldn’t be where I am at without that level of
support in my life and business. And studies show that we are so much
more likely to keep a promise that we have made for ourselves through
a coach (almost 90%) than when we say them to a friend (40%) or just
make them for ourselves (10%). So I warmly recommend you hire
someone to be on your side. It could be me or someone else who you
feel drawn to. Do it!
Your people: Collaborate and co-create
Business is more fun when you have partners and success comes easier
I want to recommend you to collaborate and co-create in your business.
You do not need to do everything by yourself. Seek for and create win-
win solutions for all parties.
You can seek partners for:
Promotion – two examples:
Find someone to cross-promote services with. Test each other's
services and commit to cross-promote if it feels like a fit. Create a
gift card your promo partner can use.
Let someone test your services if they commit to give you a
testimonial. Great to use on your website and flyers to ensure
potential clients that you are good at what you do.
Events – There are many different ways to collaborate. Here are two:
You can give someone 15 min on stage at your event if they are
a fit for your audience. It is great if they have having the same
service as you have. You’ll get great content and the person can
commit to promote the event.
You can create an event together with someone because it is
fun, it takes some of the pressure off you and you’ll reach out to
more people as you use both of your networks.
All rights reserved. Kirsi Wahlström, Blissum – The Soulful Business Academy soulfulbizacademy.com
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4. YOUR BUSINESS
Your Business: Create a signature system and a signature talk
Create a process where you take your people to their desired goal
I believe you need a signature system where you combine your skills and
experiences in a way so your people can see the results they can get from
working with you. It is a process of 5-10 steps that will ensure your people
the results they are looking for. AND it will make your work much easier to
leverage from on-on to groups when you are ready for that.
When you create a signature system you can also set higher fees on your
services since your people can see the value of working with you. You can
probably double your income depending on what you are charging at
the moment. A signature system will attract more committed clients as
they say yes to working with you over a period of time instead of buying
your service by the hour,
The signature system will also be the foundation upon which you build your
signature talk. A talk that focuses upon delivering value to your people
and letting them know you can serve them with your system.
Your Business: Speak about your services from your client’s
perspective
It is all about them and the results they will get
One of the greatest mistakes I see when it comes to communicate
what we do in business is that we speak from our own perspective
instead of our peoples. If that is true for you – now is the time to make a
shift from you to them. You want to attract clients don’t you?
When you have a signature system this is easy but even if you don’t you
can start talking about what you do from your client’s perspective.
Here are a couple of examples:
If you say: I am a business coach
Shift it to: I help women enroll new clients and build successful businesses
If you say: I am a massage therapist
Shift it to: I help people with back pain become pain free
These are examples but you can see what I mean.
All rights reserved. Kirsi Wahlström, Blissum – The Soulful Business Academy soulfulbizacademy.com
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Talk about the results your people will get not how you will get them
there. We tend to focus upon our services from “this is what I do” -
perspective. Your people want help with a problem and how you will
take them there is not as important as that you can do it. Let them
know you can.
Your Business: Learn to attract your people into your business
Sales and marketing from a new perspective
In this time on planet earth we are many who are longing for authentic
marketing and sales. This is all about building relationships, it is about being
a contribution and about serving.
AND you do need to learn how to get the word out to your people
without feeling like you are selling out. You need to shift your mindset
about marketing because you have people waiting for you and you need
to let them know about your services. Or you won’t be able to serve them
will you?
Replace the words market and sell with invite and you’ll have an instant
shift in you being. I believe you are keen on inviting people in to your
world to come play with you. Invite your people!
One of the fastest ways to invite new clients into your world is to speak
locally. Create your own speaking engagements or contact networks
where you could speak. This is where you use your signature talk!
People get to know who you are and what you do. You’ll be seen as an
expert in your field and you will get the opportunity to invite them to have
heartfelt conversations about how you can serve them.
Your Business: Learn to enroll new clients with heartfelt
conversations
Connect with your client’s heart and your own
These conversations are valuable to you and your people even when your
potential client says no to working with you. Because they will gain clarity
and you will learn what they struggle with.
The heartfelt conversation gives you the opportunity to decide if you are a
perfect match to this client. It might even be you who says no.
They lay the foundation to an honest and heartfelt collaboration when your
people do say yes. And they will convert many of your potential clients into
paying clients.
All rights reserved. Kirsi Wahlström, Blissum – The Soulful Business Academy soulfulbizacademy.com
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The 8 parts of a heartfelt conversation
Help your potential client to gain clarity about what they are
struggling with or what they are longing for
Give them space and guidance to connect with how this struggle is
affecting their life
Let them describe what they would like to experience instead
Let your potential client describe how they think you could help them
Describe how you think you could take them from their struggle to
their vision (your signature system)
Let your client decide if your services are right (and you might need to
assure them)
Address the fears and concerns about time and money in a heartfelt
way
Get their clear yes or no
This is a method that takes some time to master and it does have a few
more aspects to it. But you can use these guidelines and come very far. I
promise. Get ready to invite and enroll new clients into your business.
INTEGRATE AND CELEBRATE
Remember to Integrate and celebrate all the way thru your journey. Rest,
play and honor the work you are doing and every little bit of success. You
are doing a massive job when you build a business of heart and soul. AND
remember that who you are BEING is even more important than what you
are DOING. Take care of yourself. Listen to your heart and move forward
with ease and confidence. Dance with your fears but don’t let them stop
you. Create the support that you need on your journey.
The time has come to share your unique gifts with the world and make
money doing so. It is time for your successful, soul-full and bliss-full business.
IT IS TIME TO MOVE FORWARD
Use the formula to move forward in your business. I know you can have
the clients, the life and the income you have been longing for.
Would you like to have full-hearted support for your journey?
All rights reserved. Kirsi Wahlström, Blissum – The Soulful Business Academy soulfulbizacademy.com
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Your Success Is My Bliss
I want you to succeed.
I want to take a stand for your dreams those days when you lose faith in
yourself and in the heart-based business you are birthing.
I want you to be abundantly rewarded for claiming your gifts and sharing
them with the world.
I want you to be happy and fulfilled.
In my opinion that is what true success looks like.
In my business I have devoted myself to empowering people like you. People who
have a longing to express themselves thru a heart-based and soul-full business.
I support people who know that they have a message to share or a service to
deliver even though they may not know exactly what it is. And I serve people who
do know what their business is all about but can’t figure out how to put all the
pieces together to have the success they want and I know they can.
Apply for a Blissful Business Breakthrough session
If this sounds like you and if you liked the Blissful Business Formula I invite
you to apply for a Blissful Business Breakthrough session. This is an
opportunity for you to get clear on what next step to take in your
business and for us to explore if I am right to support you to having the
success you are looking for.
Apply for a Blissful Business Breakthrough session at
[email protected] and you’ll get an application.
This is what some of my clients say
Kikki Högberg, CEO and Founder of Yay! Brand and Design Acency
THANK YOU Kirsi! With fantastic exercises and talks, I
have achieved results I didn’t think were possible.
Despite the short time, I have gained insights and
strengths, for the way I live my life as well as how I
run my company. I see new opportunities that
inspire, and I now have the tools to turn them into
reality. That’s worth its weight in gold!
Kikki Högberg
All rights reserved. Kirsi Wahlström, Blissum – The Soulful Business Academy soulfulbizacademy.com
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Mari Roos, Founder of Boost by Mi
Our work has strengthened my belief in myself and
my abilities. With the help of your presence,
experience and generous heart, I have taken a
safer and more balanced path in my business. I
now believe in my path and get help to make my
way along it.
Thank you for this opportunity. I warmly
recommend Kirsi!
Mari
Lena Sjödin Roman, Founder of Kalabrador Sweden
"You are a fantastic job coach Kirsi. I feel
empowered and whole – from the inside out thanks
to the work we have done.
You have an ability to help me find the simple and
obvious solutions. I have learned to embrace
simplicity and to trust my own voice to move
forward in my new life.”
Lena Sjödin Roman
Would you like to create a success story for yourself?
If you want to have full hearted one-to-one support in building your successful business
you can apply for a Blissful Business Breakthrough session to become clear about your
next step and see if working with me would be a fit.
Send an email to [email protected] for an application.
To Your success,
Kirsi
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