Sep 2, 2015

Business Formula & PlanDr. ElSayed ElAssal

Formula: Content + Traffic = Money

What If We Change That To✤ Bad Content + NON Targeted

Traffic= Money!?

OR

✤ Bad Content + Targeted Traffic = Sales + Refunds

So, the correct business formula should be:✤ Good Content (Offer) +

Targeted Traffic + Conversion = Profits

Let’s discuss every element of this equation...

Traffic

Twitter Ads

Pintrest Ads

LinkedIn Ads

Google AdwordsFB Ads

Banner Ads

Press Releases

Social MediaSEOBing Ads

Video Marketin

gSolo AdsClassified

AdsMedia BuyingForums

Content

Nothing called “One Solution Fits All”

Introduction to Content (Marketing) Funnel

Three Levels:Awareness → Evaluation → Conversion

For every level, you MUST define three things:✤ Goals✤ Types of Content✤ Metrics

Content: Level 1 - Awareness

Goals Types Metrics

Increase awareness

Increase engagement

Increase traffic

Grow Retargeting Lists

Blog

Social Media

Videos

Audios

eBooks

Infographics

Awareness

More Engagement

Increase in natural links

More Traffic

Size of retargeting lists

Content: Level 2 - Evaluation

Goals Types Metrics

Email List growth

Grow retargeting lists

Initial Acquisition

Educational Resources

Webinars

Discounts

Coupons

No. of Leads or Subs

CTR

Initial offer conversion

Size of retargeting lists

Lead Magnets: Both Levels

Content: Level 3 - Conversion

Goals Types Metrics

Increase Sales

Increase Retention

Increase customer value

Grow Retargeting ListsWebinars

Mini Course

Free Trial

Testimonials

Feature comparison

No. of Sales

Conversion Rate

Retention & Frequency

Average Customer value

Size of retargeting lists

Increase buyer frequency

PlanPick a Niche

Market Research

Customer Avatar

Decide USP

Create Funnel

Master ONE

Traffic Source

Put everything in place

Run Traffic

Follow Up &

RepeatSplit

TestingAnalyze Metrics