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The BBC’s mission is toinform, educate and entertain

On the one hand…

FAME

News posts dominated the posts with the most link clicks and are most successful at driving people to our website.

News posts are driving people to our content

Source: BBC Radio 1 Facebook 01/01/15 – 06/12/15 Slide 10

Top tweets for link clicks were from a broad range of shows illustrating our effective use of tweets across the station to drive people to R1 content.

Source: BBC R1 Twitter 01/01/15 – 06/12/15

A wide range of posts are driving people to our content

On the other hand…

BBC Platform

AttributionLive and On

Demand

audio

New Form Content

Referrals

Ben ChapmanBBC

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