WEBSITE, EMAIL, BLOGS, REVIEWS, COMPETITIONS
MEDIA PACK
Offer
The Baby Community is a family of associated websites inclusive of Essex Baby, Surrey Baby, Kent Baby and Herts Baby.
Why adverGse ?
Readership ü Over 80,000 page impressions per month ü Over 32,000 visitors to the website per month ü Over 75% new visits to the website per month ü 90% dwell on site and do not exit immediately
Reach & Influence ü Over 9,200 Facebook Page fans ü Over 3,300 TwiLer followers ü Over 19,000 eNewsleLer subscribers
Engagement – Click Through Rates ü 0.55% Display AdverSsing ü 4.2% CompeSSons ü 7.3% Feature ArScles ü 3.2% eNewsleLer (Compared to Mumsnet Roundup
NewsleLer 0.24%)*
Data Capture ü Achieving up to 100% opt in rates
Fully Responsive ü Over 80% of our visitors view the website on a mobile
device
Key StaGsGcs
**The sta)s)cs represent a combined total across the 4 sites.
The Baby Community Audience Profile
The Baby Community Reader ü The Baby Community reader is well-‐informed,
empowered and excited about this new phase in her life.
ü She is educated and affluent, but o]en feels isolated and sleep deprived.
ü She enjoys feeling as though she is part of a close-‐knit community.
ü She leads a busy life and is usually full or part-‐Sme employed
Parents ü 11% are acSvely trying to conceive ü 35% are pregnant ü 66% are new mums with one child ü 34% are experienced mums with one child or more
Gender and Age ü 95% are women ü 80% between 25-‐49 years of age Employment ü 70% are employed
Our Readers
Website adverGsing
Increase the profile of your business on The Baby Community group of websites by purchasing banner adverSsing or sponsored features. This will help you achieve a targeted, quality increase of referrals to your website over and above what is delivered by your standard lisSng and offers excellent value for money. Our website adverGsing ü Our adverSsement spots are displayed across the whole pordolio of sites, on every single page. ü Each adverSsement spot is shared with up to 10 adverSsers. The advert is changed when the visitor clicks on a new page/link; the advert manager ensures that all adverSsers get the same number of views of their advert. ü Topic specific adverSsing can be arranged on request.
Advert design ü We have a professional graphic designer who can design your adverSsement for you if required.
Website AdverGsing Pricing
CPM
Website AdverGsing
Leaderboard £2.50
Footerboard £1.75
Advert requirements ü Banner adverts are supplied as digital
artwork, as either staSc .jpg or animated .gif files. Low res, 72 dpi
ü Link: direct to page on your website
Advert sizes Leaderboard: 970 x 90 pixels Footerboard: 970 x 90 pixels
SpecificaGon
Email adverGsing
The Baby Community delivers an integrated markeSng strategy which includes monthly mobile friendly eNewsleLers to our consumer database of over 19,000 contacts. AdverSsing in our emails is an excellent sales opportunity for businesses across the UK. Our eNewsle_ers Each newsleLer has space for just 10 banner adverts with direct links to adverSsers own websites. Your banner advert will be featured in the Monthly Round Up newsleLer published each month.
Advert design ü We have a professional graphic designer who can
design your adverSsement for you if required.
Email AdverGsing Pricing
Monthly
Email AdverGsing
Small Banner £45
Large Banner £65
SpecificaGon Advert requirements ü Banner adverts are supplied as digital
artwork, as either staSc .jpg or animated .gif files. Low res, 72 dpi
ü Link: direct to page on your website
Advert sizes Small Banner: 561 x 90 pixels Large Banner: 561 x 180 pixels
CompeGGons
Running a compeSSon with The Baby Community is a great way to raise the profile of your business across our various markeSng pladorms and receive a substanSal number of new customer email contacts (data capture). Our compeSSons are incredibly popular. A recent compeSSon to win a Fisher Price Toy Bundle received 4900 entries and 6400 page views We offer the following level of media promoSon for our monthly compeSSons: Prize Value £21-‐£50 ü Blog post on website, listed under ‘Offers’ secSon ü 2 x social media posts
Prize Value £51-‐£100 ü Blog post on website, listed under ‘Offers’ secSon ü 4 x social media posts Prize Value £100-‐200 ü Blog post on website, listed under ‘Offers’ secSon ü 4 x social media posts ü 1 x eNewsleLer menSon
CompeGGons Data Capture
We do offer data capture at a cost of £250 per compeSSon. A list of entrants is sent to you in an excel spreadsheet ready for you to use in your markeSng.
Website Reviews
Reach your target market before they make that all important purchase. Our independent review team are ready to put your products and services through their paces. From toys to car seats, lingerie to feeding equipment, we can provide valuable feedback on your product. We offer the following level of media promoSon for our reviews: Individual Review ü Blog post on website, listed under relevant category of
the reviews secSon ü 1 x social media posts
Feature Review ü Blog post on website, listed under relevant category of
the reviews secSon ü Feature post on Review landing page for one month ü 4 x social media posts over the course of one month ü 1 x eNewsleLer menSon
Reviews
Quality independent and objecSve editorial which our audience trusts. This provides a strong environment to place naSve adverSsing which generates virality and brand exposure, creaSng a natural, uninterrupted experience. eNewsle_er Advertorials ü Increase your reach by featuring in our eNewsleLer ü 0-‐50 word count ü 1 image
Sponsored Features ü WriLen and published in-‐house to promote your
brand. ü Includes the opSon of featuring on our homepage ü 300-‐800 word count ü 1-‐2 images Themed Features ü Showcase your business in one of our themed
‘Features’ ü 400-‐800 word count ü 1-‐3 images
Please get in touch if you would to discuss any of these opSons in more detail.
Editorial
Ask our community
Editorial OpGons
Reach the heart of our highly engaged community by sponsoring a data-‐rich survey, discussion or ask them to test your product/service. Gain valuable insight into the minds of your target audience by posing a quesSon to them. ü Up to 200 word count ü 1 image
How to book Next steps ü Contact the AdverSsing Team at The Baby Community to confirm availability and provisionally
booked for the period you wish to adverSse ü Complete online booking forms and payment to guarantee space ü Discounts available for block booking and payment in advance book 3 adverts or more and get 10%
off the net price.
For more informaSon about The Baby Community, what we do, and who we are visit www.thebabycommunity.co.uk. To discuss further opportuniSes for working with us, please contact: Telephone: 0793 999 1621 Email: [email protected] Essex Baby Limited Registered Office: Furzeland Farm CoLage, Maypole Road, Maldon, Essex, CM9 4SZ Registered in England and Wales No: 08466037
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