WEBSITE,  EMAIL,  BLOGS,  REVIEWS,  COMPETITIONS  

MEDIA  PACK  

Offer  

    The  Baby  Community  is  a  family  of  associated  websites  inclusive  of  Essex  Baby,  Surrey  Baby,  Kent  Baby  and  Herts  Baby.  

Why  adverGse  ?  

Readership  ü  Over  80,000  page  impressions  per  month  ü  Over  32,000  visitors  to  the  website  per  month  ü  Over  75%  new  visits  to  the  website  per  month  ü  90%  dwell  on  site  and  do  not  exit  immediately  

Reach  &  Influence  ü  Over  9,200  Facebook  Page  fans  ü  Over  3,300  TwiLer  followers  ü  Over  19,000  eNewsleLer  subscribers  

Engagement  –  Click  Through  Rates  ü  0.55%  Display  AdverSsing  ü  4.2%  CompeSSons  ü  7.3%  Feature  ArScles  ü  3.2%  eNewsleLer  (Compared  to  Mumsnet  Roundup  

NewsleLer  0.24%)*  

Data  Capture  ü  Achieving  up  to  100%  opt  in  rates  

Fully  Responsive  ü  Over  80%  of  our  visitors  view  the  website  on  a  mobile  

device    

Key  StaGsGcs  

**The  sta)s)cs  represent  a  combined  total  across  the  4  sites.    

The  Baby  Community  Audience  Profile  

The  Baby  Community  Reader  ü  The  Baby  Community  reader  is  well-­‐informed,  

empowered  and  excited  about  this  new  phase  in  her  life.  

ü  She  is  educated  and  affluent,  but  o]en  feels  isolated  and  sleep  deprived.  

ü  She  enjoys  feeling  as  though  she  is  part  of  a  close-­‐knit  community.  

ü  She  leads  a  busy  life  and  is  usually  full  or  part-­‐Sme  employed  

Parents  ü  11%  are  acSvely  trying  to  conceive    ü  35%  are  pregnant  ü  66%  are  new  mums  with  one  child  ü  34%  are  experienced  mums  with  one  child  or  more  

Gender  and  Age  ü  95%  are  women  ü  80%  between  25-­‐49  years  of  age    Employment  ü  70%  are  employed      

Our    Readers  

Website  adverGsing  

Increase  the  profile  of  your  business  on  The  Baby  Community  group  of  websites  by  purchasing  banner  adverSsing  or  sponsored  features.  This  will  help  you  achieve  a  targeted,  quality  increase  of  referrals  to  your  website  over  and  above  what  is  delivered  by  your  standard  lisSng  and  offers  excellent  value  for  money.    Our  website  adverGsing  ü Our  adverSsement  spots  are  displayed  across  the  whole  pordolio  of  sites,  on  every  single  page.  ü Each  adverSsement  spot  is  shared  with  up  to  10  adverSsers.  The  advert  is  changed  when  the  visitor  clicks  on  a  new  page/link;  the  advert  manager  ensures  that  all  adverSsers  get  the  same  number  of  views  of  their  advert.  ü Topic  specific  adverSsing  can  be  arranged  on  request.    

Advert  design  ü We  have  a  professional  graphic  designer  who  can  design  your  adverSsement  for  you  if  required.    

Website  AdverGsing   Pricing  

CPM  

Website  AdverGsing  

Leaderboard   £2.50  

Footerboard   £1.75  

 Advert  requirements  ü  Banner  adverts  are  supplied  as  digital  

artwork,  as  either  staSc  .jpg  or  animated  .gif  files.  Low  res,  72  dpi  

ü  Link:  direct  to  page  on  your  website  

Advert  sizes  Leaderboard:  970  x  90  pixels  Footerboard:  970  x  90  pixels    

SpecificaGon  

Email  adverGsing  

The  Baby  Community  delivers  an  integrated  markeSng  strategy  which  includes  monthly  mobile  friendly  eNewsleLers  to  our  consumer  database  of  over  19,000  contacts.  AdverSsing  in  our  emails  is  an  excellent  sales  opportunity  for  businesses  across  the  UK.    Our  eNewsle_ers  Each  newsleLer  has  space  for  just  10  banner  adverts  with  direct  links  to  adverSsers  own  websites.    Your  banner  advert  will  be  featured  in  the  Monthly  Round  Up  newsleLer  published  each  month.    

Advert  design  ü  We  have  a  professional  graphic  designer  who  can  

design  your  adverSsement  for  you  if  required.      

Email  AdverGsing   Pricing  

Monthly  

Email  AdverGsing  

Small  Banner   £45  

Large  Banner   £65  

SpecificaGon    Advert  requirements  ü  Banner  adverts  are  supplied  as  digital  

artwork,  as  either  staSc  .jpg  or  animated  .gif  files.  Low  res,  72  dpi  

ü  Link:  direct  to  page  on  your  website  

Advert  sizes  Small  Banner:  561  x  90  pixels  Large  Banner:  561  x  180  pixels    

CompeGGons  

Running  a  compeSSon  with  The  Baby  Community  is  a  great  way  to  raise  the  profile  of  your  business  across  our  various  markeSng  pladorms  and  receive  a  substanSal  number  of  new  customer  email  contacts  (data  capture).    Our  compeSSons  are  incredibly  popular.  A  recent  compeSSon  to  win  a  Fisher  Price  Toy  Bundle  received  4900  entries  and  6400  page  views    We  offer  the  following  level  of  media  promoSon  for  our  monthly  compeSSons:    Prize  Value  £21-­‐£50  ü  Blog  post  on  website,  listed  under  ‘Offers’  secSon  ü  2  x  social  media  posts  

Prize  Value  £51-­‐£100  ü  Blog  post  on  website,  listed  under  ‘Offers’  secSon  ü  4  x  social  media  posts    Prize  Value  £100-­‐200  ü  Blog  post  on  website,  listed  under  ‘Offers’  secSon  ü  4  x  social  media  posts  ü  1  x  eNewsleLer  menSon          

     CompeGGons   Data  Capture  

We  do  offer  data  capture  at  a  cost  of  £250  per  compeSSon.  A  list  of  entrants  is  sent  to  you  in  an  excel  spreadsheet  ready  for  you  to  use  in  your  markeSng.          

           

Website  Reviews  

Reach  your  target  market  before  they  make  that  all  important  purchase.  Our  independent  review  team  are  ready  to  put  your  products  and  services  through  their  paces.    From  toys  to  car  seats,  lingerie  to  feeding  equipment,  we  can  provide  valuable  feedback  on  your  product.    We  offer  the  following  level  of  media  promoSon  for  our  reviews:    Individual  Review  ü  Blog  post  on  website,  listed  under  relevant  category  of  

the  reviews  secSon  ü  1  x  social  media  posts  

Feature    Review  ü  Blog  post  on  website,  listed  under  relevant  category  of  

the  reviews  secSon  ü  Feature  post  on  Review  landing  page  for  one  month  ü  4  x  social  media  posts  over  the  course  of  one  month  ü  1  x  eNewsleLer  menSon  

 

     Reviews  

Quality  independent  and  objecSve  editorial  which  our  audience  trusts.  This  provides  a  strong  environment  to  place  naSve  adverSsing  which  generates  virality  and  brand  exposure,  creaSng  a  natural,  uninterrupted  experience.    eNewsle_er  Advertorials  ü  Increase  your  reach  by  featuring  in  our  eNewsleLer  ü  0-­‐50  word  count  ü  1  image  

Sponsored  Features  ü  WriLen  and  published  in-­‐house  to  promote  your  

brand.  ü  Includes  the  opSon  of  featuring  on  our  homepage  ü  300-­‐800  word  count  ü  1-­‐2  images    Themed  Features  ü  Showcase  your  business  in  one  of  our  themed  

‘Features’  ü  400-­‐800  word  count  ü  1-­‐3  images  

Please  get  in  touch  if  you  would  to  discuss  any  of  these  opSons  in  more  detail.  

 

     Editorial  

Ask  our  community  

Editorial  OpGons  

Reach  the  heart  of  our  highly  engaged  community  by  sponsoring  a  data-­‐rich  survey,  discussion  or  ask  them  to  test  your  product/service.    Gain  valuable  insight  into  the  minds  of  your  target  audience  by  posing  a  quesSon  to  them.  ü  Up  to  200  word  count  ü  1  image    

 How  to  book   Next  steps  ü  Contact  the  AdverSsing  Team  at  The  Baby  Community  to  confirm  availability  and  provisionally  

booked  for  the  period  you  wish  to  adverSse  ü  Complete  online  booking  forms  and  payment  to  guarantee  space  ü  Discounts  available  for  block  booking  and  payment  in  advance  book  3  adverts  or  more  and  get  10%  

off  the  net  price.  

   

For  more  informaSon  about  The  Baby  Community,  what  we  do,  and  who  we  are  visit  www.thebabycommunity.co.uk.    To  discuss  further  opportuniSes  for  working  with  us,  please  contact:    Telephone:  0793  999  1621  Email:  info@thebabycommunity.co.uk    Essex  Baby  Limited  Registered  Office:  Furzeland  Farm  CoLage,  Maypole  Road,  Maldon,  Essex,  CM9  4SZ  Registered  in  England  and  Wales  No:  08466037