Download - The App Attention Span

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Page 1: The App Attention Span

65%have experienced a mobile app crash

86%deleted an app afterpoor performance

65%said completing transactions using mobile apps is too complicated

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1 in 3would spend more money with said company

56%believe their expectations of app performance are increasing over time

30%would change banks due to poor application performance

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Yet expectations of app performance are increasing.

Our app attentionspans are decreasing.

If a company’s mobile appperforms well...

THE APPATTENTIONSPAN

Top three emotional reactionsto poor performance:

62%Frustration

26%Disappointment

25%Less inclined to use app again

45%say poor app performance is their top pet peeve