The App Attention Span
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65% have experienced a mobile app crash 86% deleted an app after poor performance 65% said completing transactions using mobile apps is too complicated ! 1 in 3 would spend more money with said company 56% believe their expectations of app performance are increasing over time 30% would change banks due to poor application performance $ $ $ Yet expectations of app performance are increasing. Our app attention spans are decreasing. If a company’s mobile app performs well... THE APP ATTENTION SPAN Top three emotional reactions to poor performance: 62% Frustration 26% Disappointment 25% Less inclined to use app again 45% say poor app performance is their top pet peeve
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Transcript of The App Attention Span
65%have experienced a mobile app crash
86%deleted an app afterpoor performance
65%said completing transactions using mobile apps is too complicated
!
1 in 3would spend more money with said company
56%believe their expectations of app performance are increasing over time
30%would change banks due to poor application performance
$$$
Yet expectations of app performance are increasing.
Our app attentionspans are decreasing.
If a company’s mobile appperforms well...
THE APPATTENTIONSPAN
Top three emotional reactionsto poor performance:
62%Frustration
26%Disappointment
25%Less inclined to use app again
45%say poor app performance is their top pet peeve
