The 14,000 Dollar Bicycle

(How to Command High Fees)

The $14000 Bike: How to Command High Fees

I planned on talking about how to command premium prices today,

and then BAM…

The $14000 Bike: How to Command High Fees

I serendipitously stumbled upon this headline:

The $14000 Bike: How to Command High Fees

“Gucci Debuts $14k Bicycle”

The $14000 Bike: How to Command High Fees

That is not a typo. We’re talking about a fourteen thousand dollar

bike.

The $14000 Bike: How to Command High Fees

And get this…

The $14000 Bike: How to Command High Fees

It’s not even that great of a bike.

The $14000 Bike: How to Command High Fees

It doesn’t come with any of the suspension or fender features that

the manufacturer’s next most expensive bike has.

The $14000 Bike: How to Command High Fees

And this one costs 4 times the price.

The $14000 Bike: How to Command High Fees

But the out of pocket experience isn’t over with that.

The $14000 Bike: How to Command High Fees

To complete the look, Gucci offers an $890 bicycle helmet, with Gucci

logo naturally, and a $105 water bottle.

The $14000 Bike: How to Command High Fees

Not bad for $15k right?

The $14000 Bike: How to Command High Fees

OK. Now I know what you’re thinking…

The $14000 Bike: How to Command High Fees

This is Gucci, a very well known and a very well known-to-be-

expensive brand.

The $14000 Bike: How to Command High Fees

They can “get away” with charging these prices, but I can’t.

The $14000 Bike: How to Command High Fees

That’s where you’re wrong.

The $14000 Bike: How to Command High Fees

Very wrong.

The $14000 Bike: How to Command High Fees

You see, the number one way to command high prices and fees is

simple…

The $14000 Bike: How to Command High Fees

And it’s the key to pretty much getting anything else you want in

life.

The $14000 Bike: How to Command High Fees

Simply ask for it.

The $14000 Bike: How to Command High Fees

That’s it. That’s the key.

The $14000 Bike: How to Command High Fees

Dan Kennedy, probably the premiere expert at commanding high fees, says that getting high

fees comes down to…

The $14000 Bike: How to Command High Fees

Asking for them, and knowing how to keep a straight face. (loose

quote)

The $14000 Bike: How to Command High Fees

Just ask for the high fees and keep a straight face.

The $14000 Bike: How to Command High Fees

Pretty simple, huh?

The $14000 Bike: How to Command High Fees

And the fact is this…

The $14000 Bike: How to Command High Fees

Doing so benefits everyone.

The $14000 Bike: How to Command High Fees

You see, commanding high fees isn’t all about greed.

The $14000 Bike: How to Command High Fees

It’s actually about helping your clients and customers.

The $14000 Bike: How to Command High Fees

You see, if you have the ability to command high fees and prices…

The $14000 Bike: How to Command High Fees

You have the ability to deliver higher quality products and

services…

The $14000 Bike: How to Command High Fees

And your commanding high fees can give your clients the obvious benefit of receiving better service

and attention.

The $14000 Bike: How to Command High Fees

Now what are you waiting for?

The $14000 Bike: How to Command High Fees

Raise your prices. It’s in your clients and customers’ interest.

Until Next Time…

Until next time,

Kevin Oefelein

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