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Esris TelecommunicationsEnterprise Solution
GIS for Telecom
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Enterprise GIS for Telecommunications
Market Analysis
Revenue orecasting
Business intelligence
Campaign management
Enterprise GIS integrates information across departments.
Network Planning
Demand orecast
Capacity analysis
Capital eciency
Engineering and Construction
Network activation
Contractor management
Optimized design
Sales and Service Delivery
Serviceability
Installation interval
Revenue analysis
Customer Care
Churn reduction
Workorce management
Repeat trouble reports
Telecommunications companies ace enormous
pressure to grow revenues. Triple-play services are
creating both opportunity and competition where thereonce was none. Today, companies nd themselves hard
pressed to maintain an advantage while competing
across traditional geographic boundaries with an
ever-changing product lineup. You need an integrated
approach that enables better decision making and
measurable results, such as aster time to market, lower
costs, and higher customer satisaction.
Esri geographic inormation system (GIS) sotware
helps telecommunications companies manage their
networks as well as seamlessly integrate data rommarketing, operational, and customer care inormation
or a complete business environment picture. When you
add demographic, consumer, and business data to the
mix, you create useul insights or network planning
and marketing decisions.
Esris enterprise ArcGIS solutions enable a more
intelligent, integrated approach to planning network
expansions, analyzing customer trends, and designing
and tracking marketing campaigns.
Dashboards give managers and executives improved ability tounderstand their operations and environment, such as this oneshowing tower locations, signal strength, and real-time weatherinormation. This approach is rapidly diversiying as new data
eeds become available to perorm mashups and analysis.
ArcGIS gives you a visualization o your service area includingzoning, parcels, and imagery.
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Market Analysis
Run a weighted model that uses demographic andnetwork inormation to view revenue potential (with
color-ramped results) with Esri Business Analyst.
Track your marketing campaigns and the resulting new customers.
Revenue Forecasting
In todays competitive environment, building a
successul business requires accurate market and
revenue orecasts. Esri technology helps you determine
market potential and identiy high-revenue areas.
You can integrate inormation on buying habits and
customer density to produce a more accurate prediction
o homes passed, customer take rates, and return on
investment.
Campaign Management
Tools and data available with ArcGIS technology
provide marketers with a complete solution or
selective customer proling and market area analysis.
Its capabilities enable you to track the eectiveness o
marketing campaigns based on increased revenue, new
connections, or customized parameters. Results can be
viewed as easy-to-interpret maps, charts, and reports.
Business Intelligence
Esri sotware creates business intelligence with tools or
integrating and evaluating marketing and competitive
inormation. Using GIS technology, you can track
customer connections, churn activity, and general
market trends within your service areas. These analyses
give your company a wealth o relevant inormation
about changing customer and competitor activity.
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Network Planning
Demand Forecast
ArcGIS can extract useul inormation, such as homes
passed, number o customers, or network miles, to
establish a correlation between network requirements
and market potential by service area. A map o
potential customer locations gives you a drop-level
picture o network requirements and proximity to
current network assets. This analysis helps managers
better understand the relationship between customers,
the network, and potential revenue within a given
service area.
Capacity AnalysisArcGIS enables you to consider existing network load
and orecast demand growth to quickly perorm a
capacity analysis. From your desktop, you can view
your plant and customers and determine the amount
o equipment needed to serve an area. You can also
monitor growth and update capacity accordingly to
reduce the risk o held orders or denial o serv ice.
Trace your networks cable to individual customerswith NetWORKS by EngHouse.
This iber network map, combined with business inormation,reveals serviceable areas that are within reach (banded buerzones) o a proposed network expansion.
Capital Efficiency
ArcGIS enables network planners to analyze customer
locations in relation to the exist ing plant, helping them
plan the most ecient network. Network planners
can access and analyze network inormation rom their
desktop. This reduces the number o required eld visits
to plan the network expansion, which reduces design
time and capital costs.
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Engineering and Construction
Optimized Design
Using ArcGIS, your company can easily integrate
localized inormation into a centrally controlled design
process. This gives engineers the ability to produce a
more precise design that can be readily implemented
with ewer delays and change orders. You can also keep
track o any required eld changes, ensuring an accurate
set o as-builts, which improves the accuracy o uture
designs and lowers costs or network expansion.
Network Activation
Esri technology helps you track expansion and
construction progress more precisely or comparison
with upcoming service commitment dates. Revenue
only kicks in when customers are activated; precise
estimates o expansion completion can help you avoid
lost revenue or, worse, lost customers.
In Denmark, companies track the progress o their contractors through Inormis e-Net based onArcGIS Server.
Trace your network connectionsusing Telcordias Network Engineer.
Contractor Management
Tracking network expansion and upgrade work against
capital budgets and service launch dates is integral to
your business. With ArcGIS in place, you can supply
contractors with highly accurate engineering designs
and monitor their progress to ensure they are on
schedule and delivering the network you designed. Our
solutions also enable you to share completion progress
with your sales and customer service representatives so
they have the most accurate serviceability inormation.
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Customer Care
Network schematics produced rom the GIS database help youquickly diagnose repeat trouble spots.
Repeat Trouble Reports
Service disruptions rustrate aected customers,
especially with repeated occurrences. Service
technicians can use Esri technology to generate repeat
trouble reports that display the service history o each
customer and help identiy the root cause o problems.
Customers will get their service problems resolved in a
timely manner, and you can reduce costly return visits
rom eld technicians.
Workforce Management
Esri solutions help coordinate your entire mobile
workorce. Dispatchers can process customer service
requests and ollow through with work orders, crew
assignments, routing, and job tracking. For issues eld
service technicians are unable to resolve, ArcGIS will
generate trouble tickets that can be relayed to the service
center. Gained eciencies make it possible to oer and
adhere to signicantly smaller service windows.
Churn Reduction
To reduce churn, your company needs to keep
existing customers while attracting new long-term
prospects. ArcGIS can help you do this by mapping
out disconnects to show where they are more
prevalent. Evaluating connect/disconnect activity in
each area allows you to quickly identiy areas and
customers being sought by your competitors. With
this inormation, you can act promptly and implement
targeted retention programs.
Esris ArcLogistics sotware auto-mates leet routing and scheduling to
manage your workorce in the ield.
ArcLogistics Navigator sotwaregives drivers step-by-stepinstructions or optimized routing.
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Sales and Service Delivery
Find out more about Esri telecommunications solutions by visitingwww.esri.com/telecom.
Serviceability
GIS technology presents engineering and network data
in an easily understood ormat that sales representatives
can use to identiy high opportunity areas and monitor
network expansion completion dates or sales planning.
Customer service representatives can quickly identiy
accurate service availability inormation, which gives
them stronger support during customer calls.
Serviceability is easily determined when business locations are displayed on a proposed iber line;accompanied by a list o business details, the map helps your company identiy likely customers.
View current customer drops
and potential customer droprequirements with ArcGIS.
Installation Interval
ArcGIS helps sales representatives determine an accurate
installation interval or new customers. When sales rep-resentatives can see the mapped network and customer
locations, they can determine drop requirements and
network capacity without a costly site visit. This prevents
giving worst-case estimate installation times, which can
discourage customers rom purchasing services.
Revenue Analysis
One o the most important unctions supported by
ArcGIS is the ability to analyze projected revenues.
Planned network expansions are justied by comparing
potential revenue projections to costs to build. These
projections are most accurate when they are based on
revenue already seen in similar areas. You can use ArcGIS
to analyze historical or current revenue in similar areas
and compare that to orecasted results. This creates a
more accurate model o the true revenue potential o
uture expansions.
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Copyright 2010 Esri. All rights reserved. Esri, the Esri globe logo, ArcGIS, ArcIno, ArcLogistics, ArcMap, Business Analyst, @esri.com, and www.esri.com are trademarks, registered trademarks, or service marks o Esri in the United
States, the European Community, or certain other jurisdicti ons. Other companies and products mentioned herein may be trademarks or registered trademarks o th eir respective trademark owners. Printed in USA
About Esri
Since 1969, Esri has been helping organizations map
and model our world. Esris GIS sotware tools and
methodologies enable these organizations to eectively
analyze and manage their geographic inormation and make
better decisions. They are supported by our experienced
and knowledgeable sta and extensive network o business
partners and international distributors.
A ull-service GIS company, Esri supports the implementation
o GIS technology on desktops, servers, online services,
and mobile devices. These GIS solutions are fexible,
customizable, and easy to use.
Our Focus
Esri sotware is used by hundreds o thousands o
organizations that apply GIS to solve problems and make
our world a better place to live. We pay close attention to
our users to ensure they have the best tools possible to
accomplish their missions. A comprehensive suite o training
options oered worldwide helps our users ully leverage
their GIS applications.
Esri is a socially conscious business, actively supporting
organizations involved in education, conservation,
sustainable development, and humanitarian aairs.
Contact Esri
1-800-GIS-XPRT (1-800-447-9778)
Phone: 909 -793-2853
Fax: 909-793-5953
www.esri.com
Oces worldwide
www.esri.com/locations
118904UBS5M6/10dh
380 New York Street
Redlands, CA 92373-8100 USA
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