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Esris TelecommunicationsEnterprise Solution

GIS for Telecom

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Enterprise GIS for Telecommunications

Market Analysis

Revenue orecasting

Business intelligence

Campaign management

Enterprise GIS integrates information across departments.

Network Planning

Demand orecast

Capacity analysis

Capital eciency

Engineering and Construction

Network activation

Contractor management

Optimized design

Sales and Service Delivery

Serviceability

Installation interval

Revenue analysis

Customer Care

Churn reduction

Workorce management

Repeat trouble reports

Telecommunications companies ace enormous

pressure to grow revenues. Triple-play services are

creating both opportunity and competition where thereonce was none. Today, companies nd themselves hard

pressed to maintain an advantage while competing

across traditional geographic boundaries with an

ever-changing product lineup. You need an integrated

approach that enables better decision making and

measurable results, such as aster time to market, lower

costs, and higher customer satisaction.

Esri geographic inormation system (GIS) sotware

helps telecommunications companies manage their

networks as well as seamlessly integrate data rommarketing, operational, and customer care inormation

or a complete business environment picture. When you

add demographic, consumer, and business data to the

mix, you create useul insights or network planning

and marketing decisions.

Esris enterprise ArcGIS solutions enable a more

intelligent, integrated approach to planning network

expansions, analyzing customer trends, and designing

and tracking marketing campaigns.

Dashboards give managers and executives improved ability tounderstand their operations and environment, such as this oneshowing tower locations, signal strength, and real-time weatherinormation. This approach is rapidly diversiying as new data

eeds become available to perorm mashups and analysis.

ArcGIS gives you a visualization o your service area includingzoning, parcels, and imagery.

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Market Analysis

Run a weighted model that uses demographic andnetwork inormation to view revenue potential (with

color-ramped results) with Esri Business Analyst.

Track your marketing campaigns and the resulting new customers.

Revenue Forecasting

In todays competitive environment, building a

successul business requires accurate market and

revenue orecasts. Esri technology helps you determine

market potential and identiy high-revenue areas.

You can integrate inormation on buying habits and

customer density to produce a more accurate prediction

o homes passed, customer take rates, and return on

investment.

Campaign Management

Tools and data available with ArcGIS technology

provide marketers with a complete solution or

selective customer proling and market area analysis.

Its capabilities enable you to track the eectiveness o

marketing campaigns based on increased revenue, new

connections, or customized parameters. Results can be

viewed as easy-to-interpret maps, charts, and reports.

Business Intelligence

Esri sotware creates business intelligence with tools or

integrating and evaluating marketing and competitive

inormation. Using GIS technology, you can track

customer connections, churn activity, and general

market trends within your service areas. These analyses

give your company a wealth o relevant inormation

about changing customer and competitor activity.

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Network Planning

Demand Forecast

ArcGIS can extract useul inormation, such as homes

passed, number o customers, or network miles, to

establish a correlation between network requirements

and market potential by service area. A map o

potential customer locations gives you a drop-level

picture o network requirements and proximity to

current network assets. This analysis helps managers

better understand the relationship between customers,

the network, and potential revenue within a given

service area.

Capacity AnalysisArcGIS enables you to consider existing network load

and orecast demand growth to quickly perorm a

capacity analysis. From your desktop, you can view

your plant and customers and determine the amount

o equipment needed to serve an area. You can also

monitor growth and update capacity accordingly to

reduce the risk o held orders or denial o serv ice.

Trace your networks cable to individual customerswith NetWORKS by EngHouse.

This iber network map, combined with business inormation,reveals serviceable areas that are within reach (banded buerzones) o a proposed network expansion.

Capital Efficiency

ArcGIS enables network planners to analyze customer

locations in relation to the exist ing plant, helping them

plan the most ecient network. Network planners

can access and analyze network inormation rom their

desktop. This reduces the number o required eld visits

to plan the network expansion, which reduces design

time and capital costs.

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Engineering and Construction

Optimized Design

Using ArcGIS, your company can easily integrate

localized inormation into a centrally controlled design

process. This gives engineers the ability to produce a

more precise design that can be readily implemented

with ewer delays and change orders. You can also keep

track o any required eld changes, ensuring an accurate

set o as-builts, which improves the accuracy o uture

designs and lowers costs or network expansion.

Network Activation

Esri technology helps you track expansion and

construction progress more precisely or comparison

with upcoming service commitment dates. Revenue

only kicks in when customers are activated; precise

estimates o expansion completion can help you avoid

lost revenue or, worse, lost customers.

In Denmark, companies track the progress o their contractors through Inormis e-Net based onArcGIS Server.

Trace your network connectionsusing Telcordias Network Engineer.

Contractor Management

Tracking network expansion and upgrade work against

capital budgets and service launch dates is integral to

your business. With ArcGIS in place, you can supply

contractors with highly accurate engineering designs

and monitor their progress to ensure they are on

schedule and delivering the network you designed. Our

solutions also enable you to share completion progress

with your sales and customer service representatives so

they have the most accurate serviceability inormation.

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Customer Care

Network schematics produced rom the GIS database help youquickly diagnose repeat trouble spots.

Repeat Trouble Reports

Service disruptions rustrate aected customers,

especially with repeated occurrences. Service

technicians can use Esri technology to generate repeat

trouble reports that display the service history o each

customer and help identiy the root cause o problems.

Customers will get their service problems resolved in a

timely manner, and you can reduce costly return visits

rom eld technicians.

Workforce Management

Esri solutions help coordinate your entire mobile

workorce. Dispatchers can process customer service

requests and ollow through with work orders, crew

assignments, routing, and job tracking. For issues eld

service technicians are unable to resolve, ArcGIS will

generate trouble tickets that can be relayed to the service

center. Gained eciencies make it possible to oer and

adhere to signicantly smaller service windows.

Churn Reduction

To reduce churn, your company needs to keep

existing customers while attracting new long-term

prospects. ArcGIS can help you do this by mapping

out disconnects to show where they are more

prevalent. Evaluating connect/disconnect activity in

each area allows you to quickly identiy areas and

customers being sought by your competitors. With

this inormation, you can act promptly and implement

targeted retention programs.

Esris ArcLogistics sotware auto-mates leet routing and scheduling to

manage your workorce in the ield.

ArcLogistics Navigator sotwaregives drivers step-by-stepinstructions or optimized routing.

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Sales and Service Delivery

Find out more about Esri telecommunications solutions by visitingwww.esri.com/telecom.

Serviceability

GIS technology presents engineering and network data

in an easily understood ormat that sales representatives

can use to identiy high opportunity areas and monitor

network expansion completion dates or sales planning.

Customer service representatives can quickly identiy

accurate service availability inormation, which gives

them stronger support during customer calls.

Serviceability is easily determined when business locations are displayed on a proposed iber line;accompanied by a list o business details, the map helps your company identiy likely customers.

View current customer drops

and potential customer droprequirements with ArcGIS.

Installation Interval

ArcGIS helps sales representatives determine an accurate

installation interval or new customers. When sales rep-resentatives can see the mapped network and customer

locations, they can determine drop requirements and

network capacity without a costly site visit. This prevents

giving worst-case estimate installation times, which can

discourage customers rom purchasing services.

Revenue Analysis

One o the most important unctions supported by

ArcGIS is the ability to analyze projected revenues.

Planned network expansions are justied by comparing

potential revenue projections to costs to build. These

projections are most accurate when they are based on

revenue already seen in similar areas. You can use ArcGIS

to analyze historical or current revenue in similar areas

and compare that to orecasted results. This creates a

more accurate model o the true revenue potential o

uture expansions.

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Copyright 2010 Esri. All rights reserved. Esri, the Esri globe logo, ArcGIS, ArcIno, ArcLogistics, ArcMap, Business Analyst, @esri.com, and www.esri.com are trademarks, registered trademarks, or service marks o Esri in the United

States, the European Community, or certain other jurisdicti ons. Other companies and products mentioned herein may be trademarks or registered trademarks o th eir respective trademark owners. Printed in USA

About Esri

Since 1969, Esri has been helping organizations map

and model our world. Esris GIS sotware tools and

methodologies enable these organizations to eectively

analyze and manage their geographic inormation and make

better decisions. They are supported by our experienced

and knowledgeable sta and extensive network o business

partners and international distributors.

A ull-service GIS company, Esri supports the implementation

o GIS technology on desktops, servers, online services,

and mobile devices. These GIS solutions are fexible,

customizable, and easy to use.

Our Focus

Esri sotware is used by hundreds o thousands o

organizations that apply GIS to solve problems and make

our world a better place to live. We pay close attention to

our users to ensure they have the best tools possible to

accomplish their missions. A comprehensive suite o training

options oered worldwide helps our users ully leverage

their GIS applications.

Esri is a socially conscious business, actively supporting

organizations involved in education, conservation,

sustainable development, and humanitarian aairs.

Contact Esri

1-800-GIS-XPRT (1-800-447-9778)

Phone: 909 -793-2853

Fax: 909-793-5953

ino@esri.com

www.esri.com

Oces worldwide

www.esri.com/locations

118904UBS5M6/10dh

380 New York Street

Redlands, CA 92373-8100 USA