Download - Tech Talk with R/GA: Algorithmic Matchmaking

Proprietary & Confidential. © 2014 R/GA All rights reserved.

R/GA Media Connections

Digiday Retail Summit

January 30, 2014

2Proprietary & Confidential. © 2014 R/GA All rights reserved. /

Marketing Science

sci·ence [sahy-uhns]

knowledge, as of facts or principles; knowledge gained by systematic study.

mar·ket·ing [mahr-ki-ting]

the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.


R/GA uses Decision and Social Sciences to

exploit undervalued opportunities

OUTSMART

Traditional media strategies typically look

to outspend the competition

OUTSPEND or


OUTSMARTCREATIVE• Campaigns• Platforms• Products

OPPORTUNITIES• Audiences• Channels• Partners• Timing

AlgorithmicMatchmaking


IntegratedSearch

Maximize collective returns across search

DMA Lift

Maximize performance in key DMAs

StaircaseApproach

Maintain engagement while growing Likes

Z-Flighting

Efficiently engage interest groups

PerformancePoints

Balance scale and efficiency

Sample Algorithms


Algorithms to outsmart the competition


Algorithms to outsmart the competition

Trading Desk

Planning/Buying

Findability/Search

Connections Planning


Declared Interest: Gourmet Food

Facebook “Auction” Target


We discovered an undervalued route to the audience

Declared Interest: Gourmet Food

Adjacent Interests:Celebrity News & Popular

MusicTarget

Thank You.Dan [email protected]