TEACHING ENTREPRENEURSHIP TO A DIGITAL GENERATIONRick Coplin Tech Columbus
Crystal Olig Oxiem Marketing Technology
tweet @rickcoplin / @sparklegemPhoto: Creative Commons License, Stuck in Customs
The Digital Generation
generation Y… millennials … digital natives … echo boomers …
iGen…Tweens…Me Generation … generation Z
Characteristics and Demographics
• 38% have tattoos
• 75% have a social profile
• 50% favor gay marriage
• 64% believe in God
• 37% are unemployed or out of the labor force
• 41% have a full time job
• 1/3 are receiving financial help from their families
• 13% of 22- to 29-year-olds have moved in with parents after living on their own
Study of the 50 million millennials 18 and older by the Pew Research Center as reported in Newsweek 3/5/10
Characteristics and Demographics
“This is a reflexively optimistic cadre of graduates, feeling, if
anything, existentially freed up by this era of radical change.
They’re nervous about the job market but figure it’ll sort itself out.
They describe their parents with shocking regularity as their “best
friends.” They’ve lived online for so long it’s a default setting, one
they believe lends them a more global-minded perspective than
that of their elders. Their tone overall was more bemused than
outraged ”
– “Class of 09,” New York magazine, Emily Nussbaum ,June
15-22, 2009
A Digital Generation’s Language
ZOMGWoot
ROFLCOPTERTomoz
Redonkulous
--Source: MarketingMag.com, The Gen Y Translator
Who Are the Digital Generations?
• Echo boomers• Millennials• Children of Baby Boomers• Generation Y – Young adults to college kids• Generation Z, Generation Me – Tweens• Generation Alpha(?), iGen – Elementary
Attention Span, Multitasking & Connections
Pay Attention!• Non-linear thinking• No “right way” to do research• Short bites of information• Immersive experiences that
build• Scanning and filtering
behaviors
Phones, TV, Computer, More• Simultaneous device usage• The Octopus• Cash & carry
The World is Smaller• Freedom from geographic
location• Less fear of failure• Global economy• Breadth of network
http://spacecollective.org/
Social Learning and Self-Teaching
http://learning-2.nuvvo.com/lesson/1528-gen-y-and-digital-learning-styles
• Students can construct own learning path
• Use discussion to discover community threads, on and offline
• Education can be conformed to the learner
• Instant feedback loop using social media
• Peer support systems• Work through cognitive roadblocks
“In the 21st Century classroom, the student
wants to control the how, what, and when a task is completed.
Social media and other web-based
technologies are well suited to provide
avenues for students to engage in a social, collaborative, and
active dialogue in the online learning
environment with their peers and
instructor.”
Information Immediacy and Filtering
Social Learning and Self-Directed Paths
• Play• Performance• Appropriation• Multitasking• Distributed
Cognition
Confronting the Challenges of Participatory Culture: Media Education for the 21stCentury. Henry Jenkins, Director of the Comparative Media Studies Program at the Massachusetts Institute of Technology
• Collective Intelligence• Transmedia
Navigation• Networking• Negotiation
Educating New Entrepreneurs in a Digital World
new paradigm… new social tools…
new applications… new devices…
New Paradigm
• What does it all mean?– Shift is– Internet is redefining our society– Unprecedented global visibility– Jobs & technology skills are transforming– Language needs follow wealth, immediacy– Change, ambiguity rule– The list goes on
• Uncertainty = Opportunity
Generational Differences
Teachers StudentsPresent information Explore for information
Deliberate release DiscoveryFocused tasks Multiple tasks/methodsTextual/static data Multimedia/dynamicLearn ExperienceOne-dimensional HyperlinkedAbsorb InteractLogical, sequential Less structured
Adapted from Craig Bettles presentation Capturing the Imagination of the Digital Native,
New Paradigm: Mindset
Managerial vs. Entrepreneurial
Order Purpose
Efficiency CreativityControl LeadEvaluation ResultsAdministration ResponsibilitySupervise ExpectPower TeamConform ChoicesCertainty Opportunity
New Paradigm
• Entrepreneurs– Have ideas and do something about it– Are non-conformers– Assess, mitigate and tolerate risk– Are easily bored– Daydream– Take shortcuts– Challenge– View “No” as permission– Are not students – they figure out the game
Opportunity
Entrepreneurial Traits
• Attainment• Tenacity• Leadership• Sales• Introspection• Networking• Failure recovery• Customer focused
• Teamwork• Curiosity• Stubbornness• Optimism• Interdependence• Flexibility• Problem solvers• Enjoy Challenge
What do our kids think?
• 77% think starting their own business is possible
• 59% know someone who started a business
• 40% want to start their own business
• 37% want to invent something new
• 25% entrepreneurship is a desirable career option
Source: Kauffman/Harris Interactive 2007 online poll of 8 to 21 year olds
Teaching Foundation
• Explore– Interests– Talent– Innovation
• Encourage– Questioning– Discovery– Passion– Self sufficiency– Imagination– Initiative, perseverance
• 3:15 – Problem & Patience
How and Why
Teaching Skills
• Problem solving• Leading• Profits• Public speaking• Asking questions well• Learning from mistakes• Sales
• Buying• Seeking help• Flexibility• Personality• Risk assessment• Limits• Learning
Tools for Teaching
• YouTube• Facebook• Twitter• LinkedIn• Google Docs• Evernote
• iPads• Mobile & Smart Phones• FlipCam
Sample Resources
www.joanganzcooneycenter.org
http://www.kauffman.org/Education
http://www.nfte.com/http://www.nfib.com/yef
http://www.lemonadeday.org/
Case Studies
classrooms… businesses… on the street … in the home …
Ohio Hi-Point Career Center, Bellfontaine
Sesame Street
• Oscar the Grouch and the gang have over a quarter million followers on Twitter
• Elmo's doing Q&A's on Youtube
• Most of the main characters have their own Facebook page (Bert and Ernie's latest post is a video of them singing with Will. i. am.).
"Last year Telly dressed up as cookie for Halloween. Me Chased him 6 blocks till me realized it was just a costume!."
Discussion
get together… brainstorm… organize… present…
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