BROKERAGE MODEL1

Broker facilitates transaction by bringing Buyers and sellers together

BrokerBuyer seller

Example 1 Example 2

• Founder - Pierre Omidyar

• Date - sept 1995• CEO – John

Donahoe• 1st cutomer -

Mark Fraser • Initial name –

AuctionWeb• NET WORTH - $68.9

Billion• Headquaters–

California• Employees - 36500

• Founded – Dec,1998• Founders – Elon

Musk, Kan howery.• CEO – Den

Schulmen• Business – E-

payments• Users – 173

million(2015)• Headquarters –

Sanjose , California , US.

• Revenue - $ 8.03 Billion(2014)

InfomediaryModel

2 (Information + Mediary) Acting as information intermediaries assisting buyers and/or sellers understand a given market.

Example 1 – Nielsen Online - online audience market research agencies

Nielsen Online provides independent

measurement and analysis of online audiences,

advertising, video, blogs, consumer-generated

media, word of mouth, commerce and consumer

behavior

Example 2 – Double Click - is a provider of digital marketing technology and services.

Merchant Model3

Wholesalers and retailers of goods and services. Sales may be made based on list prices or through auction

Example 1Apple iTunes Music Store - a merchant that deals strictly in digital products and services and, in its purest form, conducts both sales and distribution over the web.

Example 2

AMAZON.COMFounder – Jeff BezosAmazon.com, Inc., often referred to as simply Amazon, is an American electronic commerce and cloud computing company with headquarters in Seattle, Washington. It is the largest Internet-based retailer in the United States

Manufacturer

(Direct) Model4

Dell Inc. is an American privately owned multinational computer technology company based in Round Rock, Texas, United States, that develops, sells, repairs, and supports computers and related products and services

Founder: Michael Dell

The manufacturer or "direct model", it is predicated on the power of the web to allow a manufacturer (i.e., a company that creates a product or service) to reach buyers directly and thereby compress the distribution channel. The manufacturer model can be based on efficiency, improved customer service, and a better understanding of customer preferences.

Founded : February 1, 1984Headquarters : Round Rock , Texas, United States

Example 1 - DELL

Affiliate Model5

The affiliate model, provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites.

The affiliate model is inherently well-suited to the web, which explains its popularity.

Pay-per-click -- site that pays affiliates for a user click-through

Example 1

Example 2

Revenue Sharing -- offers a percent-of-sale commission based on a user click-through in which the user subsequently purchases a product.

Example : Google adsense

Community Model6

• The viability of the community model is based on user loyalty. Users have a high investment in both time and

emotion.• Revenue can be based on the sale of ancillary products

and services or voluntary contributions; or revenue may be tied to contextual advertising and subscriptions for

premium services.• The Internet is inherently suited to community business

models and today this is one of the more fertile areas of development, as seen in rise of social networking.

Open Content -- openly accessible content developed collaboratively by a global community of contributors who work voluntarily.

FACEBOOK• Social networks provide individuals with the ability to

connect to other individuals along a defined common interest (professional, hobby, romance).

• Social networking services can provide opportunities for contextual advertising and subscriptions for premium services.

WIKIPEDIA

CEO – Mark ZuckerbergFounded – 4 Feb, 2004Current valuation - $ 230 billion

Wikipedia is a free-access, free-content Internet

encyclopedia, supported and hosted by the non-profit

Wikimedia Foundation. Those who can access the site can edit most of its articles

Founder – Jimmy Wales , Larry sangerDate - on 15 January 2001

Subscription Model7

Users are charged a periodic -- daily, monthly or annual --

fee to subscribe to a service. It is not uncommon for sites

to combine free content with "premium"(i.e., subscriber- or

member-only) content. Subscription fees are incurred

irrespective of actual usage rates. Subscription and advertising models are frequently combined

• Net Flix - is the world's largest online movie rental service, providing more than seven million subscribers access to more than 90,000 DVD titles.

• The company offers nine subscription plans, starting at only $4.99 per month. There are no due dates and no late fees – ever.

• All Netflix plans include both DVDs delivered to subscribers' homes and, for no additional fee, movies and TV series that can be started in as little as 30 seconds on subscribers' PCs.

• DVDs are delivered free to members by first class mail, with a postage-paid return envelope, from over 100 U.S. shipping points.

Founder : Reed HastingsFounded : 1997Headquarters :

Utility Model8

• The utility or "on-demand" model is based on metering usage, or a "pay as you go" approach.

• Unlike subscriber services, metered services are based on actual usage rates. Traditionally, metering has been used for essential services

(e.g., electricity water, long-distance telephone services).

Advertising Model9

• The web advertising model is an extension of the traditional media broadcast model.

• The broadcaster, in this case, a web site, provides content (usually, but not necessarily, for free) and services (like email, IM, blogs) mixed with advertising messages in the form of banner ads.

• The advertising model works best when the volume of viewer traffic is large or highly specialized.

Sells favourable link positioning (i.e., sponsored links) or advertising keyed to particular search terms in a user query, such as Overture's trademark "pay-for-performance" model.google identifies the meaning of a web page and then automatically delivers relevant ads when a user visits that page.

CEO: Sundar PichaiFounded: September 4,1998,Menlo Park, California, United StatesHeadquarters: Mountain View, California, United StatesFounders: Larry Page, Sergey BrinParent organization: Alphabet Inc.

Freemium Model10 Example

Dropbox is a file hosting service operated by Dropbox,

Inc., headquartered in San Francisco, California, that

offers cloud storage, file synchronization, personal cloud, and client