Tame your internet
superpowers!
Per Axbom
Daddy, daddy! You know what!?
A bird flew into a window at pre-school today. How long is the
woodcock’s beak daddy?
Honey, why don’t you call when you get home!?
You’re embarassing.
Picture yourselves...
• 1000s listen to me every day.
•My own support organisation in China.
• I program the VCR when I’m on the bus.
• I can see where my friends and family are on a map, right now.
• Free, instant dialogue with politicians.
• I can answer any question in minutes.
•My own magazine with free, global distribution.
•Can walk down the street and see through walls.
• Every week I Watch TV with strangers.
• I loan 25 dollars to strangers in Liberia.
This is my everyday life.
Watching TV with strangers
21
People steal from me all the
time.
Sometimes I feel like I
have superpowers.
But there isa gap.
Between people with...
...and without superpowers.
skeptics
superpowers
“The Americans have need of the telephone, but we do not. We have plenty
of messenger boys.”
— Sir William Preece, Chief Engineer,British Post Office, 1878.
“The horse is here to stay but the
automobile is only a novelty – a fad.”
— The president of the Michigan Savings Bank advising Henry Ford’s
lawyer, Horace Rackham, not to invest in the Ford
Motor Co., 1903
“The cinema is little more than a fad. It’s canned drama. What
audiences really want to see is flesh and
blood on the stage.”
— Charlie Chaplin, actor, producer, director, and
studio founder, 1916
“The wireless music box has no imaginable commercial value. Who would pay for a message sent to no one in particular?”
— Associates of David Sarnoff responding to the latter’s call for investment in the radio in 1921.
“Television won’t last. It’s a flash in the pan.”— Mary Somerville, pioneer of radio educational broadcasts, 1948.
“[TV] won’t be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night.”
— Darryl Zanuck, movie producer, 20th Century Fox, 1946.
Skeptics have the wrong
outset
It’s not about what technology can do
for humans...
It’s about what humans can do
with technology...
sup m8? m 1ndering if yer cming 2moro. cu l8r k?
Sugata Mitra
hole-in-the-wall
one laptop per child
These children will know as much as you
and me...
...and more.
Name three leading politicians in
China?
In India?In Pakistan?In Zimbabwe?
Can technology
replace teachers?
Hasn’t it already?
What does it all mean for
companies?
A very happy customer tells3 other people.
An unhappy customer tells12 other people.
A very unhappy customer tells20 other people.
Sources:: TARP, Bain & Co., ECSW(from the book Customer Genius by Peter Fiske)
"I should have flown with someone else, or gone by car, 'cause United breaks guitars."
David Carroll and his bandSons of Maxwell
•150 000 views in 1 day
•5 million in 2 months
•9 million in 1 year
•Speaker incomes...
400 million copies soldin over 65 languages
Time to release Chinese translation on the Chinese market:6 months
Time to release unofficial Chinese translation to the world: 1 week
Companies are confusing
enthusiastic, engaged humans
with acts of crime.
How is this possible?
D
D
D
D
D
TIME
PLACE
TIME
PLACE
I want the web version of this! Or do you think there’s as an app?
I need to transfer money.
Mikemusa
Ory Okolloh
“The campaign’s official stuff they created for YouTube was watched
for 14.5 million hours,” Mr. Trippi said. “To buy 14.5
million hours on broadcast TV is $47
million.”
900 years
Donations toObama’s campaign
156
500
offline online
Average donation was 80 dollars.
Most people donated more than once.
What is there to be afraid of?
and beware of...
No video
No pictures
“Old school”
No networks
No animations
“New school?”
“So cool!”
If you wish to steal from me you can start with this presentation. Find it here:
axbom.se/superpowers
Just remember to share with other thieves.Sooner or later we will all learn something.
copyleft - all rights reversed
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