Tame Your Internet Superpowers
description
Transcript of Tame Your Internet Superpowers
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Tame your internet
superpowers!
Per Axbom
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Daddy, daddy! You know what!?
A bird flew into a window at pre-school today. How long is the
woodcock’s beak daddy?
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Honey, why don’t you call when you get home!?
You’re embarassing.
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Picture yourselves...
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• 1000s listen to me every day.
•My own support organisation in China.
• I program the VCR when I’m on the bus.
• I can see where my friends and family are on a map, right now.
• Free, instant dialogue with politicians.
• I can answer any question in minutes.
•My own magazine with free, global distribution.
•Can walk down the street and see through walls.
• Every week I Watch TV with strangers.
• I loan 25 dollars to strangers in Liberia.
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This is my everyday life.
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Watching TV with strangers
21
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People steal from me all the
time.
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Sometimes I feel like I
have superpowers.
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But there isa gap.
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Between people with...
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...and without superpowers.
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skeptics
superpowers
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“The Americans have need of the telephone, but we do not. We have plenty
of messenger boys.”
— Sir William Preece, Chief Engineer,British Post Office, 1878.
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“The horse is here to stay but the
automobile is only a novelty – a fad.”
— The president of the Michigan Savings Bank advising Henry Ford’s
lawyer, Horace Rackham, not to invest in the Ford
Motor Co., 1903
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“The cinema is little more than a fad. It’s canned drama. What
audiences really want to see is flesh and
blood on the stage.”
— Charlie Chaplin, actor, producer, director, and
studio founder, 1916
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“The wireless music box has no imaginable commercial value. Who would pay for a message sent to no one in particular?”
— Associates of David Sarnoff responding to the latter’s call for investment in the radio in 1921.
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“Television won’t last. It’s a flash in the pan.”— Mary Somerville, pioneer of radio educational broadcasts, 1948.
“[TV] won’t be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night.”
— Darryl Zanuck, movie producer, 20th Century Fox, 1946.
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Skeptics have the wrong
outset
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It’s not about what technology can do
for humans...
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It’s about what humans can do
with technology...
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sup m8? m 1ndering if yer cming 2moro. cu l8r k?
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Sugata Mitra
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hole-in-the-wall
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one laptop per child
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These children will know as much as you
and me...
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...and more.
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Name three leading politicians in
China?
In India?In Pakistan?In Zimbabwe?
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Can technology
replace teachers?
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Hasn’t it already?
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What does it all mean for
companies?
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A very happy customer tells3 other people.
An unhappy customer tells12 other people.
A very unhappy customer tells20 other people.
Sources:: TARP, Bain & Co., ECSW(from the book Customer Genius by Peter Fiske)
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"I should have flown with someone else, or gone by car, 'cause United breaks guitars."
David Carroll and his bandSons of Maxwell
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•150 000 views in 1 day
•5 million in 2 months
•9 million in 1 year
•Speaker incomes...
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400 million copies soldin over 65 languages
Time to release Chinese translation on the Chinese market:6 months
Time to release unofficial Chinese translation to the world: 1 week
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Companies are confusing
enthusiastic, engaged humans
with acts of crime.
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How is this possible?
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D
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D
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D
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D
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D
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TIME
PLACE
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TIME
PLACE
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I want the web version of this! Or do you think there’s as an app?
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I need to transfer money.
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Mikemusa
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Ory Okolloh
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“The campaign’s official stuff they created for YouTube was watched
for 14.5 million hours,” Mr. Trippi said. “To buy 14.5
million hours on broadcast TV is $47
million.”
900 years
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Donations toObama’s campaign
156
500
offline online
Average donation was 80 dollars.
Most people donated more than once.
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What is there to be afraid of?
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and beware of...
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No video
No pictures
“Old school”
No networks
No animations
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“New school?”
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“So cool!”
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If you wish to steal from me you can start with this presentation. Find it here:
axbom.se/superpowers
Just remember to share with other thieves.Sooner or later we will all learn something.
copyleft - all rights reversed