Table of Contents1 Executive Summary introduction to the industry 32 Company overviewOlams Beginnings 5Product Portfolio6Olams Business Model (SWOT) 6Highlight in recent years Muddy waters Case8Revenue Drivers93 Olam and its Buy-Sell modelOlams buy-sell model10Olams cost structure of its coffee business124 Olam and its Partial Production Modelfocusing on upstream production13Cost of coffee bean production13New cost structure145 Comparing Bsm & PPM Buy-sell model vs Partial production model15Recommendation 176 Balanced ScorecardBalanced Scorecard Overview18Teams Analysis of balanced scorecard197 conclusion208 AppendixAppendix a: reflections21Appendix B: Cost breakdown and analysis 22