Synergy• Synergy means working together and is the term

used when different entities cooperate for a final outcome most likely for the best. It means that the whole is greater than the sum of its parts.

• Is the strategy of synchronizing and actively forgoing connections between directly related areas of entertainment

• New technologies to support this process – web, DVD, downloading. Media institution exploit various platforms to sell various products related to one film (e.g.film and soundtrack and video game).

An example of Synergy by Disney

Outlets

CD

Game

DVD

An example of Synergy in working title films

DVD

Soundtrack