COURSE TITLE: X460.95 Internat ional Business Pol ic ies and

Strategies LOCATION: UCLA Campus Bunche Hal l 1209B MEETING TIMES: Monday (6:30 p.m. to 9:30 p.m.) INSTRUCTOR: Chr istopher L i, MBA

Co-founding Partner, Bluestone Partners China Tel: (310) 308-1118 E-mai l : chr is@bluestonepartners.com Skype: chr is l i .chr is l i

GOALS & OBJECTIVES: Strategy is business term that is often used

and misused. The goal of th is course is to provide students with a foundat ional understanding of the strategy. The focus of th is course is on formulat ion and more important ly, implementat ion of strategy. We wi l l d iscuss the strategy development process and the var ious tools ut i l ized to faci l i tate the process. Whi le these act iv i t ies tend to involve execut ive management, the lessons learned apply to a l l managers and aspir ing entrepreneurs. We wi l l a lso look at the strategy development process from global perspect ive. In addit ion, we wi l l work on creat ing presentat ions and business sty le writ ing in order to communicate the strategy effect ively to management and business partners.

Lecture, case studies and in c lass presentat ion are the pr imary teaching methods in th is course.

REQUIRED TEXTBOOK: Craft ing & Execut ing Strategy – The Quest for

Competit ive Advantage 19e by Thompson, Peteraf, Gamble & Str ickland

ASSIGNMENTS: You are expected to thoroughly read al l

assigned cases and be prepare to independently analyze and discuss the cases in c lass.

Mini Analysis: You wi l l need to submit two to three mini analyses and prepare a presentat ion of the cases being discussed. These analyses are to be turned in pr ior to c lass discussions on any of the cases scheduled for c lasses between W2 to W6. The case you choose should be turned in the day that case is to be discussed. Late submissions wi l l not be accepted.

Case Study: You wi l l need to submit two fu l l case analyses and prepare a presentat ion of the cases of the cases being discussed. These analyses are to be turned in pr ior to c lass discussions on any of the cases scheduled for between W7 to W10. Late submissions wi l l not be accepted.

ALL STUDENTS MUST PREPARE FOR ALL CASES DISCUSSED IN CLASS REGARDLESS OF WHETHER THEY ARE SUBMIT THE CASE ANALYSES OR NOT

Group Presentat ion: You wi l l a lso complete one group case analysis and prepare a complete presentat ion (30 minutes wi l l be al located for each group).

Al l members of the group must part ic ipate on the group project and a case out l ine wi l l be required to be submitted (with each member’s responsibi l i t ies).

GRADING: Your grade wi l l be based on an evaluat ion of part ic ipat ion, indiv idual, and group case analysis.

Attendance & Part ic ipat ion 15% Two Mini Analyses 20% Two Case Studies 30% One Group Project 35% Total 100% ALL COURSE GRADES ARE FINAL

COURSE OUTLINE: The course is div ided into four parts Core concepts of strategy W1-4 Strategic process W5-6 Strategic advantage W7-8 Internat ional strategy W9 Strategy for the dig ita l world W10 COURSE SCHEDULE: Week 1 (6/23): Course overview; introduct ion to strategy

Read: Chapter 1 & 2

Week 2 (6/30): Industry structural analysis; competit ive

analysis

Read: Chapter 3 & 4 Case Study: Costco Wholesale Week 3 (7/7): Generic corporate strategies; strategies for

emerging, matur ing, and decl in ing industr ies

Read: Chapter 5 Case Study: Under Armour  Week 4 (7/14): Offensive and defensive corporate strategies;

business unit strategy

Read: Chapter 6 Case Study: lu lu lemon athlet ic ia

Week 5 (7/21): Framework and tools for strategy development

Read: Chapter 8

Case Study: T i f fany & Co. Week 6 (7/28): Framework and tools for strategy

implementat ion

Read: Chapter 10 Case Study: Chipot le Mexican Gri l l Week 7 (8/4): Introduct ion to strategic advantage; concept

of value creat ion

Read: Chapter 11 Case Study: Google Week 8 (8/11): Creat ing and sustain ing strategic advantage

Read: Chapter 12 Case Study: Starbucks Coffee Week 9 (8/18): Internat ional business strategies

Read: Chapter 7 Case Study: 7-Eleven Taiwan Week 10 (8/25): Strategy for the dig ita l economy

Read: Chapter 9 Case Study: Netf l ix Week 11 (9/8): Group presentat ion