syallbus
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COURSE TITLE: X460.95 International Business Policies and Strategies LOCATION: UCLA Campus Bunche Hall 1209B MEETING TIMES: Monday (6:30 p.m. to 9:30 p.m.) INSTRUCTOR: Christopher Li, MBA Co-founding Partner, Bluestone Partners China Tel: (310) 308-1118 E-mail: [email protected] Skype: chrisli.chrisli GOALS & OBJECTIVES: Strategy is business term that is often used and misused. The goal of this course is to provide students with a foundational understanding of the strategy. The focus of this course is on formulation and more importantly, implementation of strategy. We will discuss the strategy development process and the various tools utilized to facilitate the process. While these activities tend to involve executive management, the lessons learned apply to all managers and aspiring entrepreneurs. We will also look at the strategy development process from global perspective. In addition, we will work on creating presentations and business style writing in order to communicate the strategy effectively to management and business partners. Lecture, case studies and in class presentation are the primary teaching methods in this course.
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Transcript of syallbus
COURSE TITLE: X460.95 Internat ional Business Pol ic ies and
Strategies LOCATION: UCLA Campus Bunche Hal l 1209B MEETING TIMES: Monday (6:30 p.m. to 9:30 p.m.) INSTRUCTOR: Chr istopher L i, MBA
Co-founding Partner, Bluestone Partners China Tel: (310) 308-1118 E-mai l : chr [email protected] Skype: chr is l i .chr is l i
GOALS & OBJECTIVES: Strategy is business term that is often used
and misused. The goal of th is course is to provide students with a foundat ional understanding of the strategy. The focus of th is course is on formulat ion and more important ly, implementat ion of strategy. We wi l l d iscuss the strategy development process and the var ious tools ut i l ized to faci l i tate the process. Whi le these act iv i t ies tend to involve execut ive management, the lessons learned apply to a l l managers and aspir ing entrepreneurs. We wi l l a lso look at the strategy development process from global perspect ive. In addit ion, we wi l l work on creat ing presentat ions and business sty le writ ing in order to communicate the strategy effect ively to management and business partners.
Lecture, case studies and in c lass presentat ion are the pr imary teaching methods in th is course.
REQUIRED TEXTBOOK: Craft ing & Execut ing Strategy – The Quest for
Competit ive Advantage 19e by Thompson, Peteraf, Gamble & Str ickland
ASSIGNMENTS: You are expected to thoroughly read al l
assigned cases and be prepare to independently analyze and discuss the cases in c lass.
Mini Analysis: You wi l l need to submit two to three mini analyses and prepare a presentat ion of the cases being discussed. These analyses are to be turned in pr ior to c lass discussions on any of the cases scheduled for c lasses between W2 to W6. The case you choose should be turned in the day that case is to be discussed. Late submissions wi l l not be accepted.
Case Study: You wi l l need to submit two fu l l case analyses and prepare a presentat ion of the cases of the cases being discussed. These analyses are to be turned in pr ior to c lass discussions on any of the cases scheduled for between W7 to W10. Late submissions wi l l not be accepted.
ALL STUDENTS MUST PREPARE FOR ALL CASES DISCUSSED IN CLASS REGARDLESS OF WHETHER THEY ARE SUBMIT THE CASE ANALYSES OR NOT
Group Presentat ion: You wi l l a lso complete one group case analysis and prepare a complete presentat ion (30 minutes wi l l be al located for each group).
Al l members of the group must part ic ipate on the group project and a case out l ine wi l l be required to be submitted (with each member’s responsibi l i t ies).
GRADING: Your grade wi l l be based on an evaluat ion of part ic ipat ion, indiv idual, and group case analysis.
Attendance & Part ic ipat ion 15% Two Mini Analyses 20% Two Case Studies 30% One Group Project 35% Total 100% ALL COURSE GRADES ARE FINAL
COURSE OUTLINE: The course is div ided into four parts Core concepts of strategy W1-4 Strategic process W5-6 Strategic advantage W7-8 Internat ional strategy W9 Strategy for the dig ita l world W10 COURSE SCHEDULE: Week 1 (6/23): Course overview; introduct ion to strategy
Read: Chapter 1 & 2
Week 2 (6/30): Industry structural analysis; competit ive
analysis
Read: Chapter 3 & 4 Case Study: Costco Wholesale Week 3 (7/7): Generic corporate strategies; strategies for
emerging, matur ing, and decl in ing industr ies
Read: Chapter 5 Case Study: Under Armour Week 4 (7/14): Offensive and defensive corporate strategies;
business unit strategy
Read: Chapter 6 Case Study: lu lu lemon athlet ic ia
Week 5 (7/21): Framework and tools for strategy development
Read: Chapter 8
Case Study: T i f fany & Co. Week 6 (7/28): Framework and tools for strategy
implementat ion
Read: Chapter 10 Case Study: Chipot le Mexican Gri l l Week 7 (8/4): Introduct ion to strategic advantage; concept
of value creat ion
Read: Chapter 11 Case Study: Google Week 8 (8/11): Creat ing and sustain ing strategic advantage
Read: Chapter 12 Case Study: Starbucks Coffee Week 9 (8/18): Internat ional business strategies
Read: Chapter 7 Case Study: 7-Eleven Taiwan Week 10 (8/25): Strategy for the dig ita l economy
Read: Chapter 9 Case Study: Netf l ix Week 11 (9/8): Group presentat ion
