Social Media Marketing

The Revolution

Sustentar201022-24 June

Belo Horizonte, MG - Brasil

Are You Using Social Media?

Why Participate

in Social

Media?

Exposure Sales

Creating Bonds with customers

Loyalty

Recruit

Have a Strategy

Live by a Process

Decide What Channel to Usefor What Purpose

The ConversationPrism

Social Media

Toolkit

PICK YOUR TOOLS

Monitor your Brandand

Your Competition

Follow Don’t Lead

ENGAGEOld Marketing is Archery

Target & InterruptNew Marketing is Ping Pong

Dialog and Relationship Building

From “Trying to Sell” to “Making Connections”

Humanization Approachability

influence how your company is perceived

From “Controlling Our Image” to “Being Ourselves” Let employees put a friendly face on the corporation

Be Interesting

Assign Responsibility

Talk When People are Listening

CUSTOMER

SERVICE

Go From “Large Campaigns” to “Small Acts”

MEASURE

Exchange Value

CAUSE MARKETING

Green Selling

How Are You Going to Play in the Game?