Sustentar2010 24 June2010 Maxine Mc Clellan
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Social Media Marketing The Revolution Sustentar2010 22-24 June Belo Horizonte, MG - Brasil
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**NOTE** The "Revolution" video (slide 2) could not be uploaded via SlideShare inside this presentation. If you want to see it (and it is VERY COOL) send me an email.
Transcript of Sustentar2010 24 June2010 Maxine Mc Clellan
Social Media Marketing
The Revolution
Sustentar201022-24 June
Belo Horizonte, MG - Brasil
Are You Using Social Media?
Why Participate
in Social
Media?
Exposure Sales
Creating Bonds with customers
Loyalty
Recruit
Have a Strategy
Live by a Process
Decide What Channel to Usefor What Purpose
The ConversationPrism
Social Media
Toolkit
PICK YOUR TOOLS
Monitor your Brandand
Your Competition
Follow Don’t Lead
ENGAGEOld Marketing is Archery
Target & InterruptNew Marketing is Ping Pong
Dialog and Relationship Building
From “Trying to Sell” to “Making Connections”
Humanization Approachability
influence how your company is perceived
From “Controlling Our Image” to “Being Ourselves” Let employees put a friendly face on the corporation
Be Interesting
Assign Responsibility
Talk When People are Listening
CUSTOMER
SERVICE
Go From “Large Campaigns” to “Small Acts”
MEASURE
Exchange Value
CAUSE MARKETING
Green Selling
How Are You Going to Play in the Game?
![Brochure Greenfield June2010[1]](https://static.fdocuments.in/doc/165x107/5491fe0eac795953288b4678/brochure-greenfield-june20101.jpg)
