summ n © Summ( )n, 2015
summ n
We summon the futures. For you to play with them now.
summ n © Summ( )n, 2015
We summon the futures. For you to play with them now.
summ n © Summ( )n, 2015
Summon?
Ritual of summoning (as it practiced in the Word of Warcraft)
summ n © Summ( )n, 2015
Summoning is
- collective and collaborative - difficult and complex (and we are not afraid of this complexity, instead we endorse it)
- requiring many different skills to apply, and many steps to take
summ n © Summ( )n, 2015
Chaos & Complexity
Multiplicity & Multifacetedness
Systems & Networks
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But summoning is also about
- letting new things to emerge - providing an ‘empty’ space for them - a certain – meditative – state of mind, tranquil but active, and reflective
summ n © Summ( )n, 2015
summ n © Summ( )n, 2015
The hole. The break. The schism. The gap. The rupture.
An opening…
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Future! Let’s imagine the future!!
Small letters: Imagining the future is not an easy task. It is really difficult to imagine something that is different from the omnipresent present. And even you get some insights into possible future, convincing others that your imagination is right is even a harder task. Often dangerous.
summ n © Summ( )n, 2015
Culture is always dictatorial
Cultures do not like ‘other cultures’
© Scott Adams �
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That’s why we bet on play
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Exploring Futures
Transforming Minds
Understanding People
the new
We summon the futures.
For you to play with them now.
summ n © Summ( )n, 2015
Summ( )n helps to transform…
…and prepare for the multiple futures
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Why?
How?
As a way of laddering: from
What?
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Why?
How?
to
What?
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For each..
² Little bit of ideology
² Tools and methods
² Cases and services
summ n © Summ( )n, 2015
What people
say do
think feel value
What researchers do:
surveys
interviews
focus-groups
Summ n
observations
contextual encounters
co-research
co-creation
longitude anthropological studies
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Contextual encounters generating plenty of ‘rich data’
How
How well
do you understand
your customers?
Your partners?
Your colleagues?
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Co-researching with people
Non only the ‘data’ -
we involve our clients
into the discovery as
active partners, too.
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Co-creating new values with people
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PresenTense™
Understanding people ���in context of cultures ���and societies.
PresenTense™
The new approach to gain much
deeper insights into motivations of
people and their ‘cultural networks’ –
all in a meaningfully compact form.
summ n © Summ( )n, 2015
…
…
Understanding
People
New products
• Contextual encounters
• Co-research with people
• Co-creative session
Tools and methods
PresenTense™
Humanistic
…
…
summ n © Summ( )n, 2015
Traditional future researchers do:
predict and forecast
future scenarios
develop roadmaps and foresights
analyze developments of the past and
extrapolate
Summ n together make sense of the possible futures
sense diverse ‘future signals’
probe
the futures
‘trend-watch’
Long Futures
summ n © Summ( )n, 2015
Sensing the ‘future signals’ relevant for your brand
Identify the manifestations of the emerging
technological and industry developments
and map them onto the relevant social
and cultural processes.
Keep our focus on the specific client’s domain,
but also always broaden their scope of ‘future
signals’.
Sensing wider socio-cultural context
Directly impacting your industry
Indirectly influencing your industry
summ n © Summ( )n, 2015
Making sense of the possible futures together with you
We help people to make sense of the ‘future signals’,
to spot common patterns in multiple manifestations
and then align them into a shared future vision.
summ n © Summ( )n, 2015
Probing the futures of your ideas
‘Probes of the future’ - daring concepts developed
to test our hypotheses about possible futures,
to validate – or discard – our assumptions.
summ n © Summ( )n, 2015
FuturoGlimpse ™
Exploring the futuresto trigger innovation today
How
Your brand
FuturoGlimpse™ is a novel method to sense the signals
of the future
summ n © Summ( )n, 2015
New products
• Contextual encounters
• Co-research with people
• Co-creative session
Tools and methods
PresenTense™
Humanistic
…
…
Probing
• Collecting ‘future signals’
• Making sense during joint sessions
• Co-developing ‘future probes’
FuturoGlimpse™
Understanding
People
summ n © Summ( )n, 2015
Summ n
Transformation is… a tricky thing.
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Is this a transformation?
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summ n © Summ( )n, 2015
Sharing our knowledge
We share a lot of our knowledge,
and in various formats – lectures
presentations, master-classes,
demo-workshops, off-line and
online.
Innovation in Lighting Innovation in Bodycare
Cases of Strategic Innovation
Presentations about novel methods and tools
Always wanted to know what is
“Strategic Innovation”
but were afraid too busy to ask?
summ n © Summ( )n, 2015
Active and interactive learning – you need to experience it
Listening a lecture is one things, trying new things in practical way is another.
We try to always introduce PIY, Practice It Yourself, elements in our training sessions
and creative workshops – including ‘serious games’ that we develop and play.
summ n © Summ( )n, 2015
Games people play
Transforming toward the future… of social media
There are games that can enhance learning – you move from A to B,
but somewhat more efficiently (quicker, or having more fun).
summ n © Summ( )n, 2015
There are other games, that can potentially move you beyond Z.
The can help you to reveal something new – or to (trans)form into something new.
Other kind of games
Transforming toward the future …the Internet of Dragons (*)
(*) The Internet of Things
PS: We design our games within your Zone of Proximal Developments.
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How
How
The ultimate challenge
is not to design a super-game that
will help you to transform.
The ultimate challenge is to teach
you to design super-games that
will help you to transform yourself
– and others.
Spirals of Gamification™
Learning how to transform ���other people – and yourself
summ n © Summ( )n, 2015
New products
• Contextual encounters
• Co-research with people
• Co-creative session
Tools and methods
PresenTense™
Humanistic Probing
• Collecting ‘future signals’
• Making sense during joint session
• Co-developing ‘future probes’
FuturoGlimpse™
• Lectures & presentations
• Training seminars, creative
workshops, serious games
In the Zone of Proximal Development
Spirals of Gamification™
Understanding
People
summ n © Summ( )n, 2015
Exploring Futures
Transforming Minds
Understanding People
the new
We summon the futures.
For you to play with them now.
summ n © Summ( )n, 2015
Exploring Futures
Transforming Minds
Understanding People
the new
Design
Business
Technology
Arrrrt
There are more fractals!
summ n © Summ( )n, 2015
Who is Summ( )n ?
Slava Kozlov Katerina Khomenchuk
Otto Kokke
Nikolay Yaremko
Dmitriy Kourmyshev
Zoe Kulsarieva
Alexei Levene Alena
Tsimis Lorna
Goulden
summ n © Summ( )n, 2015
In 2012 Summ( )n joined an international 16 members strong network of design research agencies that made us capable to design and conduct truly global projects.
www.globaldesignresearch.com
REACH US!
summ n © Summ( )n, 2015
Our clients: past and future
There is always a place for you here
summ n © Summ( )n, 2015
summ n
We summon the futures. For you to play with them now.