Summ( )n story

summ n © Summ( )n, 2015

summ n

We summon the futures. For you to play with them now.


Summon?

Ritual of summoning (as it practiced in the Word of Warcraft)


Summoning is

- collective and collaborative - difficult and complex (and we are not afraid of this complexity, instead we endorse it)

- requiring many different skills to apply, and many steps to take


Chaos & Complexity

Multiplicity & Multifacetedness

Systems & Networks


But summoning is also about

- letting new things to emerge - providing an ‘empty’ space for them - a certain – meditative – state of mind, tranquil but active, and reflective


The hole. The break. The schism. The gap. The rupture.

An opening…


Future! Let’s imagine the future!!

Small letters: Imagining the future is not an easy task. It is really difficult to imagine something that is different from the omnipresent present. And even you get some insights into possible future, convincing others that your imagination is right is even a harder task. Often dangerous.


Culture is always dictatorial

Cultures do not like ‘other cultures’

© Scott Adams �


That’s why we bet on play


Exploring Futures

Transforming Minds

Understanding People

the new

We summon the futures.

For you to play with them now.


Summ( )n helps to transform…

…and prepare for the multiple futures


Why?

How?

As a way of laddering: from

What?


Why?

How?

to

What?


For each..

²  Little bit of ideology

²  Tools and methods

²  Cases and services


What people

say do

think feel value

What researchers do:

surveys

interviews

focus-groups

Summ n

observations

contextual encounters

co-research

co-creation

longitude anthropological studies


Contextual encounters generating plenty of ‘rich data’

How

How well

do you understand

your customers?

Your partners?

Your colleagues?


Co-researching with people

Non only the ‘data’ -

we involve our clients

into the discovery as

active partners, too.


Co-creating new values with people


PresenTense™

Understanding people ��in context of cultures ��and societies.

PresenTense™

The new approach to gain much

deeper insights into motivations of

people and their ‘cultural networks’ –

all in a meaningfully compact form.


…

…

Understanding

People

New products

•  Contextual encounters

•  Co-research with people

•  Co-creative session

Tools and methods

PresenTense™

Humanistic

…

…


Traditional future researchers do:

predict and forecast

future scenarios

develop roadmaps and foresights

analyze developments of the past and

extrapolate

Summ n together make sense of the possible futures

sense diverse ‘future signals’

probe

the futures

‘trend-watch’

Long Futures


Sensing the ‘future signals’ relevant for your brand

Identify the manifestations of the emerging

technological and industry developments

and map them onto the relevant social

and cultural processes.

Keep our focus on the specific client’s domain,

but also always broaden their scope of ‘future

signals’.

Sensing wider socio-cultural context

Directly impacting your industry

Indirectly influencing your industry


Making sense of the possible futures together with you

We help people to make sense of the ‘future signals’,

to spot common patterns in multiple manifestations

and then align them into a shared future vision.


Probing the futures of your ideas

‘Probes of the future’ - daring concepts developed

to test our hypotheses about possible futures,

to validate – or discard – our assumptions.


FuturoGlimpse ™

Exploring the futuresto trigger innovation today

How

Your brand

FuturoGlimpse™ is a novel method to sense the signals

of the future


New products




Tools and methods

PresenTense™

Humanistic

…

…

Probing

•  Collecting ‘future signals’

•  Making sense during joint sessions

•  Co-developing ‘future probes’

FuturoGlimpse™

Understanding

People


Summ n

Transformation is… a tricky thing.


Is this a transformation?


Sharing our knowledge

We share a lot of our knowledge,

and in various formats – lectures

presentations, master-classes,

demo-workshops, off-line and

online.

Innovation in Lighting Innovation in Bodycare

Cases of Strategic Innovation

Presentations about novel methods and tools

Always wanted to know what is

“Strategic Innovation”

but were afraid too busy to ask?


Active and interactive learning – you need to experience it

Listening a lecture is one things, trying new things in practical way is another.

We try to always introduce PIY, Practice It Yourself, elements in our training sessions

and creative workshops – including ‘serious games’ that we develop and play.


Games people play

Transforming toward the future… of social media

There are games that can enhance learning – you move from A to B,

but somewhat more efficiently (quicker, or having more fun).


There are other games, that can potentially move you beyond Z.

The can help you to reveal something new – or to (trans)form into something new.

Other kind of games

Transforming toward the future …the Internet of Dragons (*)

(*) The Internet of Things

PS: We design our games within your Zone of Proximal Developments.


How

How

The ultimate challenge

is not to design a super-game that

will help you to transform.

The ultimate challenge is to teach

you to design super-games that

will help you to transform yourself

– and others.

Spirals of Gamification™

Learning how to transform ��other people – and yourself


New products




Tools and methods

PresenTense™

Humanistic Probing

•  Collecting ‘future signals’

•  Making sense during joint session

•  Co-developing ‘future probes’

FuturoGlimpse™

•  Lectures & presentations

•  Training seminars, creative

workshops, serious games

In the Zone of Proximal Development

Spirals of Gamification™

Understanding

People


Exploring Futures

Transforming Minds


the new

We summon the futures.

For you to play with them now.


Exploring Futures

Transforming Minds


the new

Design

Business

Technology

Arrrrt

There are more fractals!


Who is Summ( )n ?

Slava Kozlov Katerina Khomenchuk

Otto Kokke

Nikolay Yaremko

Dmitriy Kourmyshev

Zoe Kulsarieva

Alexei Levene Alena

Tsimis Lorna

Goulden


In 2012 Summ( )n joined an international 16 members strong network of design research agencies that made us capable to design and conduct truly global projects.

www.globaldesignresearch.com

REACH US!


Our clients: past and future

There is always a place for you here


summ n


Summ( )n story

Business

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