Download - Successful Franchise Concepts Not Conﬁned to Fast Food

FRANCHISE SPECIAL ADVERTISING SECTION

For many would-be franchise

investors, the image of franchising is

closely tied to fast food. While quick-

serve restaurants remain an important

part of the industry, franchising in

recent years has moved well beyond

burgers and fries. The businesses

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of concepts drawing franchise

investments today.

The unique appeal that HomeVestors

of America has for franchisees is the

Dallas-based real estate investment

franchise’s “We Buy Ugly Houses”

trademark, says Co-President David

Hicks. “The advertising around it draws

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houses that need to be repaired and

sold,” Hicks says. “So our franchises

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that can become rental properties or

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states, Hicks plans to add more

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areas include Chicago, Seattle and

Portland, Oregon, New York, New

Jersey, the Washington, D.C., area,

and smaller cities across the country.

Sandusky, Ohio-based franchiser

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unusually large, protected territories,

including some that cover whole

states. As the pavement maintenance

industry’s one-stop source for

materials, equipment, and tools,

SealMaster franchisees sell to

pavement contractors, airports,

property managers, municipalities, and

other customers with responsibility for

pavement maintenance. SealMaster

manufacturing franchises in business

three or more years generated average

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according to the company.

Thirty-three SealMaster franchises

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protected territories remain until the

entire U.S. market will be sold out.

Open territories are mostly in the upper

Central and Western U.S. as well as

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Louisiana. Rick Simon, director of

franchise operations, says plans call

for awarding all remaining domestic

franchise territories within four years.

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franchisees a chance to earn an

attractive return on investment with

only limited hours of involvement and

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president of the Bethesda, Maryland-

based company. Franchisees provide

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through a unique “use it as you

need it” invoice discounting system.

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franchisees, with additional units

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throughout the system.

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Travel Representative, positions itself

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travel company enabling franchisees

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“We teach them from A to Z what

they need to know to be a successful

travel-based business,” says CEO

Michelle Fee. The Coral Springs,

Florida-based franchiser has about

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One of the key features of a

SmallCakes franchise is the modest

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Martin, CEO of the Kansas City-based

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mostly in Midwest and Southern

states, sell SmallCakes cupcakes and

other treats. Martin says they will add

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models of its fresh, all-natural pet

foods business, one doing food

deliveries only and the other as a

retail operation. “Our franchisees

love the option,” says Bernie Brozek,

president. “They can start with

delivery, then go to retail later.” After

a year of franchising, Pet Wants has

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through Ohio, with future growth

targeting large metropolitan areas. Q

Successful Franchise Concepts Not Confined to Fast Food

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