Successful Franchise Concepts Not Confined to Fast Food
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FRANCHISE SPECIAL ADVERTISING SECTION For many would-be franchise investors, the image of franchising is closely tied to fast food. While quick- serve restaurants remain an important part of the industry, franchising in recent years has moved well beyond burgers and fries. The businesses WYVÄSLKILSV^PSS\Z[YH[L[OL]HYPL[` of concepts drawing franchise investments today. The unique appeal that HomeVestors of America has for franchisees is the Dallas-based real estate investment franchise’s “We Buy Ugly Houses” trademark, says Co-President David Hicks. “The advertising around it draws HJVUZPZ[LU[ÅV^VMWLVWSL^OVOH]L houses that need to be repaired and sold,” Hicks says. “So our franchises OH]LHJVUZPZ[LU[ÅV^VM[V `LHYVSKOV\ZLZULLKPUNYLWHPYZ that can become rental properties or OVTLZMVYÄYZ[[PTLI\`LYZ¹ >P[OTVYL[OHUSVJH[PVUZPU states, Hicks plans to add more [OHUPU[OLUL_[`LHY;HYNL[ areas include Chicago, Seattle and Portland, Oregon, New York, New Jersey, the Washington, D.C., area, and smaller cities across the country. Sandusky, Ohio-based franchiser :LHS4HZ[LYVќLYZMYHUJOPZLLZ unusually large, protected territories, including some that cover whole states. As the pavement maintenance industry’s one-stop source for materials, equipment, and tools, SealMaster franchisees sell to pavement contractors, airports, property managers, municipalities, and other customers with responsibility for pavement maintenance. SealMaster manufacturing franchises in business three or more years generated average YL]LU\LVMTPSSPVUPU according to the company. Thirty-three SealMaster franchises VWLYH[LTVYL[OHUSVJH[PVUZ UH[PVU^PKL(WWYV_PTH[LS` protected territories remain until the entire U.S. market will be sold out. Open territories are mostly in the upper Central and Western U.S. as well as 5L^,UNSHUK(YRHUZHZ;L_HZHUK Louisiana. Rick Simon, director of franchise operations, says plans call for awarding all remaining domestic franchise territories within four years. 0U[LYMHJL-PUHUJPHS.YV\WVќLYZ franchisees a chance to earn an attractive return on investment with only limited hours of involvement and UVLTWSV`LLZZH`Z+H]PK)HUÄLSK president of the Bethesda, Maryland- based company. Franchisees provide I\ZPULZZLZ^P[OZOVY[[LYTÄUHUJPUN through a unique “use it as you need it” invoice discounting system. 0U[LYMHJLOHZTVYL[OHU<: franchisees, with additional units PULPNO[V[OLYJV\U[YPLZ0U[OLUL_[ `LHYOLHU[PJPWH[LZHKKPUN\UP[Z throughout the system. *Y\PZL7SHUULYZHU(TLYPJHU,_WYLZZ Travel Representative, positions itself HZH¸I\ZPULZZPUHIV_¹M\SSZLY]PJL travel company enabling franchisees ^P[OV\[WYPVYPUK\Z[Y`L_WLYPLUJL[V JVTWL[LHNHPUZ[LZ[HISPZOLKÄYTZ “We teach them from A to Z what they need to know to be a successful travel-based business,” says CEO Michelle Fee. The Coral Springs, Florida-based franchiser has about MYHUJOPZLLZPUHSSZ[H[LZHUK ZOV\SKPUJYLHZL[OH[I`HIV\[ ^P[OPU[OLUL_[`LHY One of the key features of a SmallCakes franchise is the modest SL]LSVMYV`HS[PLZ¸>LVUS`[HRL WLYJLU[HUKNP]L`V\[OLÄYZ[ZP_ TVU[OZMYLLVMYV`HS[PLZ¹ZH`Z1Lќ Martin, CEO of the Kansas City-based MYHUJOPZLY(IV\[MYHUJOPZLLZ mostly in Midwest and Southern states, sell SmallCakes cupcakes and other treats. Martin says they will add PU 7L[>HU[ZVќLYZ[^VMYHUJOPZL models of its fresh, all-natural pet foods business, one doing food deliveries only and the other as a retail operation. “Our franchisees love the option,” says Bernie Brozek, president. “They can start with delivery, then go to retail later.” After a year of franchising, Pet Wants has ULHYS`SVJH[PVUZTVZ[S`MYVT;L_HZ through Ohio, with future growth targeting large metropolitan areas. Q Successful Franchise Concepts Not Confined to Fast Food
Transcript of Successful Franchise Concepts Not Confined to Fast Food
FRANCHISE SPECIAL ADVERTISING SECTION
For many would-be franchise
investors, the image of franchising is
closely tied to fast food. While quick-
serve restaurants remain an important
part of the industry, franchising in
recent years has moved well beyond
burgers and fries. The businesses
WYVÄSLK�ILSV^�PSS\Z[YH[L�[OL�]HYPL[`�
of concepts drawing franchise
investments today.
The unique appeal that HomeVestors
of America has for franchisees is the
Dallas-based real estate investment
franchise’s “We Buy Ugly Houses”
trademark, says Co-President David
Hicks. “The advertising around it draws
H�JVUZPZ[LU[�ÅV^�VM�WLVWSL�^OV�OH]L�
houses that need to be repaired and
sold,” Hicks says. “So our franchises
OH]L�H�JVUZPZ[LU[�ÅV^�VM�����[V�
���`LHY�VSK�OV\ZLZ�ULLKPUN�YLWHPYZ�
that can become rental properties or
OVTLZ�MVY�ÄYZ[�[PTL�I\`LYZ�¹
>P[O�TVYL�[OHU�����SVJH[PVUZ�PU����
states, Hicks plans to add more
[OHU�����PU�[OL�UL_[�`LHY��;HYNL[�
areas include Chicago, Seattle and
Portland, Oregon, New York, New
Jersey, the Washington, D.C., area,
and smaller cities across the country.
Sandusky, Ohio-based franchiser
:LHS4HZ[LY�VќLYZ�MYHUJOPZLLZ�
unusually large, protected territories,
including some that cover whole
states. As the pavement maintenance
industry’s one-stop source for
materials, equipment, and tools,
SealMaster franchisees sell to
pavement contractors, airports,
property managers, municipalities, and
other customers with responsibility for
pavement maintenance. SealMaster
manufacturing franchises in business
three or more years generated average
YL]LU\L�VM������TPSSPVU�PU�������
according to the company.
Thirty-three SealMaster franchises
VWLYH[L�TVYL�[OHU�����SVJH[PVUZ�
UH[PVU^PKL��(WWYV_PTH[LS`����
protected territories remain until the
entire U.S. market will be sold out.
Open territories are mostly in the upper
Central and Western U.S. as well as
5L^�,UNSHUK��(YRHUZHZ��;L_HZ��HUK�
Louisiana. Rick Simon, director of
franchise operations, says plans call
for awarding all remaining domestic
franchise territories within four years.
0U[LYMHJL�-PUHUJPHS�.YV\W�VќLYZ�
franchisees a chance to earn an
attractive return on investment with
only limited hours of involvement and
UV�LTWSV`LLZ��ZH`Z�+H]PK�)HUÄLSK��
president of the Bethesda, Maryland-
based company. Franchisees provide
I\ZPULZZLZ�^P[O�ZOVY[�[LYT�ÄUHUJPUN�
through a unique “use it as you
need it” invoice discounting system.
0U[LYMHJL�OHZ�TVYL�[OHU����<�:��
franchisees, with additional units
PU�LPNO[�V[OLY�JV\U[YPLZ��0U�[OL�UL_[�
`LHY��OL�HU[PJPWH[LZ�HKKPUN����\UP[Z�
throughout the system.
*Y\PZL�7SHUULYZ��HU�(TLYPJHU�,_WYLZZ�
Travel Representative, positions itself
HZ�H�¸I\ZPULZZ�PU�H�IV_¹�M\SS�ZLY]PJL�
travel company enabling franchisees
^P[OV\[�WYPVY�PUK\Z[Y`�L_WLYPLUJL�[V�
JVTWL[L�HNHPUZ[�LZ[HISPZOLK�ÄYTZ��
“We teach them from A to Z what
they need to know to be a successful
travel-based business,” says CEO
Michelle Fee. The Coral Springs,
Florida-based franchiser has about
������MYHUJOPZLLZ�PU�HSS����Z[H[LZ�HUK�
ZOV\SK�PUJYLHZL�[OH[�I`�HIV\[�����
^P[OPU�[OL�UL_[�`LHY��
One of the key features of a
SmallCakes franchise is the modest
SL]LS�VM�YV`HS[PLZ��¸>L�VUS`�[HRL���
WLYJLU[�HUK�NP]L�`V\�[OL�ÄYZ[�ZP_�
TVU[OZ�MYLL�VM�YV`HS[PLZ�¹�ZH`Z�1Lќ�
Martin, CEO of the Kansas City-based
MYHUJOPZLY��(IV\[�����MYHUJOPZLLZ��
mostly in Midwest and Southern
states, sell SmallCakes cupcakes and
other treats. Martin says they will add
���PU������
7L[�>HU[Z�VќLYZ�[^V�MYHUJOPZL�
models of its fresh, all-natural pet
foods business, one doing food
deliveries only and the other as a
retail operation. “Our franchisees
love the option,” says Bernie Brozek,
president. “They can start with
delivery, then go to retail later.” After
a year of franchising, Pet Wants has
ULHYS`����SVJH[PVUZ��TVZ[S`�MYVT�;L_HZ�
through Ohio, with future growth
targeting large metropolitan areas. Q
Successful Franchise Concepts Not Confined to Fast Food
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TO ADVERTISE CONTACT 800.938.4660 • WWW.DIRECTACTIONMEDIA.COM
TO ADVERTISE CONTACT 800.938.4660 • WWW.DIRECTACTIONMEDIA.COM
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