Strategic Storytelling

A guide based on the book ‘Lead with a story’ by Paul Smith

Souraya Khoury

Why tell stories?

Why tell stories?• Storytelling is simple. Anyone can do it.• Storytelling is timeless• Stories are demographic-proof and learning style agnostic.• Stories are contagious. • Stories are easier to remember – up to 20 times easier!• Stories inspire. Slides don’t. • Stories disarm by putting the listener in a mental learning mode. • Telling stories shows respect for the audience

How to create a story

Get your audience’s attention

Structure of a story

1. Context2. Action3. Result

Context

• Where and when?• Who is the main character?• What does the main character want?• Who or what is getting in the way?

Action

• What happened?• Set conflicts, challenges, hardships

Result

• Ending• Right lesson• Link back to why you told the story in the first

place

Thank you

For more information about storytelling in your learning, visit:

www.kineo.com

Or email us at: info@kineo.com.au

Elearning | LMS & Learning Portals | Blended Solutions | Consultancy & Training