Strategic Storytelling: Learning that Grows Your Business - Kineo Pacific LearnX 2014 Expo Session
10
Strategic Storytelling A guide based on the book ‘Lead with a story’ by Paul Smith Souraya Khoury
-
Upload
kineopacific -
Category
Business
-
view
312 -
download
2
description
Strategic Storytelling: Learning that Grows Your Business In simple terms, if you aren’t selling you aren’t succeeding, and in the fast moving economy your customer-facing learners need to be well equipped with the sales and product knowledge training to help accelerate your sales. But is your current product knowledge programmes engaging and effective enough to reap the results you want? In our session, we’ll be looking at case studies including 3 of our LearnX award winning sales & product knowledge learning solutions that demonstrate how strategic storytelling can encourage higher learner engagement and in effect, can maximise the effectiveness of your sales & product knowledge training. In this LearnX 2014 expo session, Souraya Khoury, Elearning Solutions Manager from Kineo Pacific talks about why storytelling is important, and how it can help create a more engaging elearning programme for your learners. www.kineo.com
Transcript of Strategic Storytelling: Learning that Grows Your Business - Kineo Pacific LearnX 2014 Expo Session
Strategic Storytelling
A guide based on the book ‘Lead with a story’ by Paul Smith
Souraya Khoury
Why tell stories?
Why tell stories?• Storytelling is simple. Anyone can do it.• Storytelling is timeless• Stories are demographic-proof and learning style agnostic.• Stories are contagious. • Stories are easier to remember – up to 20 times easier!• Stories inspire. Slides don’t. • Stories disarm by putting the listener in a mental learning mode. • Telling stories shows respect for the audience
How to create a story
Get your audience’s attention
Structure of a story
1. Context2. Action3. Result
Context
• Where and when?• Who is the main character?• What does the main character want?• Who or what is getting in the way?
Action
• What happened?• Set conflicts, challenges, hardships
Result
• Ending• Right lesson• Link back to why you told the story in the first
place
Thank you
For more information about storytelling in your learning, visit:
www.kineo.com
Or email us at: [email protected]
Elearning | LMS & Learning Portals | Blended Solutions | Consultancy & Training
