NOTE: All prices are subject to change. Sponsorships are subject to print and production deadlines.
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ESTO OPPORTUNITIES
SPONSORSHIP OPPORTUNITIES
CONTACTS: MALCOLM SMITHSenior Vice President of Business [email protected]
KRISTA ROEPKEManager, Exhibitions and [email protected]
NOTE: All prices are subject to change. Sponsorships are subject to print and production deadlines.
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ESTO OPPORTUNITIES
EDUCATIONAL SEMINAR FOR TOURISM ORGANIZATIONS (ESTO)
ESTO is the definitive destination marketing conference in the United States. This U.S. Travel Association signature event combines high-quality, unique, travel-focused content and indispensable industry networking to create an unforgettable experience. This immensely popular annual event routinely draws more than 800 attendees, representing nearly every state and U.S. territory tourism office, along with local and regional destination marketing organizations.
An ESTO highlight is the awards dinner, where we honor marketing excellence:
More than 800 attendees are expected. Attendee makeup includes seasoned industry veterans with 45 percent having worked in the travel industry for more than 10 years, roughly 31 percent holding management or executive roles and about 40 percent working directly in marketing. Based on ESTO attendee survey feedback, more than 80 percent of attendees say they enjoy meeting with vendors at ESTO.
• The Destinations Council Destiny Awards honor creative and results-driven marketing programs and specialprojects by destination marketing organizations.
• The National Council of State Tourism Directors (NCSTD) Mercury Awards honor outstanding state tourismoffice programs.
August 11-14, 2018, in Phoenix, AZ at JW Marriott Phoenix Desert Ridge Resort & Spa
TARGET AUDIENCE PROFILE
DATES AND LOCATION
Luncheon Branding Signage Hotel Key Cards
NOTE: All prices are subject to change. Sponsorships are subject to print and production deadlines.
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ESTO OPPORTUNITIES
ESTO LEARNING LABS
ESTO has a unique option available to showcase your organization’s talents and cutting-edge knowledge. For 2018, ESTO is once again expanding the concurrent Saturday Learning Labs into four offerings.• Your organization will have the opportunity to conduct two back-to-back presentations to the ESTO attendees on
Saturday, August 11, from 2:00-3:30 p.m. and again from 3:45-5:15 p.m. (time subject to change)• While these sessions are optional for the attendees, approximately 300 attendees are expected to register for the
afternoon sessions.• Attendees are looking for hands-on education and marketing insights that they can implement in their home
destination.• Topics such as branding, digital marketing, content analysis, analytics, research, social media, advertising and public
relations are among the many topics the attendees are seeking.• Includes seven (7) complimentary registrations
OPPORTUNITY - Only four sponsorships available at $31,250 each*
Learning Lab 1 SOLD
Learning Lab 2 SOLD
Learning Lab 3 SOLD
Learning Lab 4 SOLD
PLATINUM – Includes seven (7) complimentary registrations
Awards Dinner
• Recognition throughout the awards dinner with signage and logo onscreen.
• An opportunity to welcome and address the audience and playpromotional video for up to five minutes.
• Two reserved tables (10 seats each). May include sponsor’s registeredrepresentatives and other registered attendees.
• Sponsor recognition in ESTO’s Official Program and on the ESTO website.• Logo added to the ESTO email template for all promotional and logistical
emails.• High-boy table on Sunday, August 12, from 2:30 to 3:00 in close proximity
to the Professional Development Network sessions (time subject tochange).
• Advance contact list of registered attendees.• Branded menu cards at each seat.
SOLD
Luncheon(s)
• Opportunity to address the audience and play promotional video for up tofive minutes.
• Recognition from the podium and distribution of collateral materials andsignage.
• Sponsor recognition in ESTO’s Official Program and on the ESTO website.• Logo added to the ESTO email template for all promotional and logistical
emails.• High-boy table on Sunday, August 12, from 2:30 to 3:00 in close proximity
to the Professional Development Network sessions (time subject tochange).
• Advance contact list of registered attendees.
Monday - SOLD
Tuesday - SOLD
NOTE: 2017 SPONSORS HAVE FIRST RIGHT OF REFUSAL THROUGH NOVEMBER 30, 2017
NOTE: All prices are subject to change. Sponsorships are subject to print and production deadlines.
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ESTO OPPORTUNITIESSPONSORSHIP OPTIONS
GOLD – Includes four (4) complimentary registrations
Keynote Session
• Opening Keynote session on Monday with recognition from the podium.• Opportunity to play a promotional video under two minutes in length
prior to speaker coming onstage.• Signage.• Sponsor recognition in ESTO’s Official Program and on the ESTO website.• High-boy table on Sunday, August 12, from 2:30 to 3:00 in close proximity
to the Professional Development Network sessions (time subject tochange).
• Advance contact list of registered attendees.
SOLD
Monday Reception
• Network with attendees and distribute materials from six-foot table atreception.
• Recognition of sponsorship from podium.• Opportunity to brand reception with pop-up displays, napkins and
glasses, video loop and banners (cost responsibility of sponsor andsubject to U.S. Travel approval).
• Sponsor recognition in ESTO’s Official Program and on the ESTO website.• High-boy table on Sunday, August 12, from 2:30 to 3:00 in close proximity
to the Professional Development Network sessions (time subject tochange).
• Advance contact list of registered attendees.
$17,500
NCSTD and Destinations Council Dinners
• Opportunity to attend and address the National Council of StateTourism Directors at the exclusive Saturday-night dinner.
• Opportunity to attend and address the Destinations Council at theexclusive Friday-night dinner.
• Signage and branding opportunities at both dinners.• Sponsor recognition in ESTO’s Official Program and on the ESTO
website.• High-boy table on Sunday, August 12, from 2:30 to 3:00 in close
proximity to the Professional Development Network sessions (timesubject to change).
• Advance contact list of registered attendees.
SOLD
PLATINUM (CONTINUED) – Includes seven (7) complimentary registrations
Opening Reception
• Opportunity to brand reception with pop-up displays, napkins and glasses,video loop and banners (cost responsibility of sponsor and subject to U.S.Travel approval).
• Opportunity to address the audience during Welcome Remarks onMonday morning for approximately three minutes.
• Network with attendees and distribute materials from six-foot table atreception.
• Sponsor recognition in ESTO’s Official Program and on the ESTO website.• Logo added to the ESTO email template for all promotional and logistical
emails.• High-boy table on Sunday, August 12, from 2:30 to 3:00 in close proximity
to the Professional Development Network sessions (time subject tochange).
• Advance contact list of registered attendees.
$25,000
NOTE: All prices are subject to change. Sponsorships are subject to print and production deadlines.
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ESTO OPPORTUNITIESSPONSORSHIP OPTIONS
SILVER – Includes three (3) complimentary registrations
Morning Concurrent Sessions
• Recognition from the podium during concurrent sessions.• Opportunity to play a video up to two minutes long at the
beginning of the concurrent sessions.• Signage.• Sponsor recognition in ESTO’s Official Program and on the ESTO
website.• Advance contact list of registered attendees.
Monday - PENDING
Tuesday - PENDING
Registration
• Signage and collateral distribution in close proximity to the on-siteregistration desk.
• Sponsor recognition in ESTO’s Official Program and on the ESTOwebsite.
• Advance contact list of registered attendees.
SOLD
GOLD (CONTINUED) – Includes four (4) complimentary registrations
General Sessions
• Recognition from the podium.• Opportunity to play a video up to two minutes long prior to speaker
coming onstage.• Signage.• Sponsor recognition in ESTO’s Official Program and on the ESTO
website.• High-boy table on Sunday, August 12, from 2:30 to 3:00 in close
proximity to the Professional Development Network sessions (timesubject to change).
• Advance contact list of registered attendees.
Monday Afternoon –
SOLD
Tuesday Morning -
SOLD
Tuesday Afternoon -
$15,500
Afternoon Break(s) and Concurrent Sessions
• Network with attendees and distribute materials from six-foot tableat Networking Break.
• Recognition from the podium during concurrent sessions.• Signage at afternoon break and concurrent sessions.• Opportunity to play a video up to two minutes long at the beginning
of the concurrent sessions.• Sponsor recognition in ESTO’s Official Program and on the ESTO website.• High-boy table on Sunday, August 12, from 2:30 to 3:00 in close proximity
to the Professional Development Network sessions (time subject tochange).
• Advance contact list of registered attendees.
Monday - SOLD
Tuesday - SOLD
Destiny and Mercury Awards Lounge
• Dedicated lounge area with furniture and screens to showcasecreative of Destiny and Mercury Award finalists, with brandingopportunities on screens.
• Opportunity to distribute materials in Lounge.• Sponsor recognition in ESTO’s Official Program and on the ESTO
website.• Signage for lounge area with opportunity to also provide
additional signage/pop-ups.• High-boy table on Sunday, August 12, from 2:30 to 3:00 in close
proximity to the Professional Development Network sessions (timesubject to change).
• Advance contact list of registered attendees.
PENDING
NOTE: All prices are subject to change. Sponsorships are subject to print and production deadlines.
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ESTO OPPORTUNITIESSPONSORSHIP OPTIONS
SILVER (CONTINUED) – Includes three (3) complimentary registrations
Breakfast(s)
• Signage during breakfast.• Opportunity to play a promotional video under two minutes in
length.• Recognition from the podium during the breakfast,• Sponsor recognition in ESTO’s Official Program and on the ESTO
website.• Advance contact list of registered attendees.
Monday - SOLD
Tuesday - $13,900
Morning Networking Breaks
• Network with attendees and distribute materials from six-foottable at the morning Networking Break.
• Recognition from the podium prior to the morning Networking Break.• Signage at the morning Networking Break.• Sponsor recognition in ESTO’s Official Program and on the ESTO
website.• Advance contact list of registered attendees.
Monday - $12,400
Tuesday - $12,400
Sunday and Monday Room Drop(s)
• Opportunity to place a premium item in each attendee’s room onSunday or Monday evening to highlight your products and services.
• Sponsor recognition in ESTO’s Official Program and on the ESTOwebsite.
• Advance contact list of registered attendees.
Sunday - $12,400
Monday - SOLD
Hotel Key Cards
• Logo imprinted on hotel room key cards.• Sponsor recognition in ESTO’s Official Program and on the ESTO
website.• Advance contact list of registered attendees.
SOLD
NCSTD Lunch and Destinations Council Boad of Advisors Breakfast
• Opportunity to address the National Council of State TourismDirectors at their Saturday lunch and Destinations Council Board ofAdvisors at their exclusive Saturday Board of Advisors Breakfast.
• Signage and branding opportunities.• Sponsor recognition in ESTO’s Official Program and on the ESTO
website.• Opportunity to play a promotional video.• Distribution of collateral materials.• Advance contact list of registered attendees.
SOLD
Charging Station
• Branded charging station placed in strategic location of conferencecenter.
• Sponsor recognition in ESTO’s Official Program and on the ESTOwebsite.
• Advance contact list of registered attendees.
$12,400
Sunday General Session
• Opportunity to play a promotional video under two minutes inlength.
• Distribution of collateral materials.• Signage.• Sponsor recognition in ESTO’s Official Program and on the ESTO
website.• Advance contact list of registered attendees.
SOLD
NOTE: All prices are subject to change. Sponsorships are subject to print and production deadlines.
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ESTO OPPORTUNITIESSPONSORSHIP OPTIONS
SILVER (CONTINUED) – Includes three (3) complimentary registrations
Mobile Sponsorship
• Ad on ESTO mobile site.• Sponsor recognition in ESTO’s Official Program and on the ESTO
website.• Advance contact list of registered attendees.
PENDING
Wi-Fi Sponsor
• Signage.• Unique Wi-Fi network password on conference Wi-Fi.• URL redirect to sponsor’s website.• Sponsor recognition in ESTO’s Official Program and on the ESTO
website.• Wi-Fi instructions with sponsor recognition displayed on the ESTO
website.• Advance contact list of registered attendees.
SOLD
Ideas and Inspiration Session
• Opportunity to address attendees at this innovative Sunday session.• Signage at the session.• Sponsor recognition in ESTO’s Official Program and on the ESTO website.• Advance contact list of registered attendees.
SOLD
Sunday Refreshment Break
• Network with attendees and distribute materials from six-foot table atBreak.
• Signage.• Sponsor recognition in ESTO’s Official Program and on the ESTO
website.• Advance contact list of registered attendees.
SOLD
New Attendee Lounge Sat - Sun
• Dedicated lounge area for first-time attendees open on Saturday andSunday of ESTO (times TBD).
• Ability for sponsor to staff lounge with one representative.• Distribute materials from a six-foot table in lounge.• Sponsor recognition in ESTO’s Official Program and on the ESTO
website.• Signage for lounge area.• Advance contact list of registered attendees.
$11,400
Learning Labs Break
• Network with attendees and distribute materials from six-foot table atBreak
• Signage.• Sponsor recognition in ESTO’s Official Program and on the ESTO
website.• Advance contact list of registered attendees.
$10,400
NOTE: All prices are subject to change. Sponsorships are subject to print and production deadlines.
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ESTO OPPORTUNITIESSPONSORSHIP OPTIONS
BRONZE – Includes two (2) complimentary registrations
Banner Opportunities
• Various banner opportunities in areas of high attendee foot traffic.• Banners will be displayed Saturday, August 11, through Tuesday,
August 14.• Combine banner with a Silver, Gold or Platinum Level sponsorship
and receive a discount on the banner price of 25, 50 or 75 percent,respectively.
• Sponsor recognition in ESTO’s Official Program and on the ESTOwebsite.
• Size and dimensions are TBD.
$7,500 and up
Advertising Opportunities
• Advertise product and services in ESTO’s Official Program.• Sponsors are responsible for creating the ads based on our
provided specifications.• Sponsor recognition in ESTO’s Official Program and on the ESTO
website.
Ad 1 - $7,500
Ad 2 - $7,500
Ad 3 - $7,500
Ad 4 - $7,500
Inside Front Cover - PENDING
Back Cover – $8,500
NOTE: All prices are subject to change. Sponsorships are subject to print and production deadlines.
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ESTO OPPORTUNITIESSPONSORSHIP OPTIONS
Thank you for your interest in sponsoring at ESTO 2018.
Attendee Badges
Destiny and Mercury Awards Lounge
ESTO’s Official Program
Custom Sponsorship
Learning Lab Charging Station
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