SPONSORSHIP OPPORTUNITIES - U.S. Travel Association OPPORTUNITIES ... of Business Development...

NOTE: All prices are subject to change. Sponsorships are subject to print and production deadlines.

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ESTO OPPORTUNITIES

SPONSORSHIP OPPORTUNITIES

CONTACTS: MALCOLM SMITHSenior Vice President of Business [email protected]

KRISTA ROEPKEManager, Exhibitions and [email protected]


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ESTO OPPORTUNITIES

EDUCATIONAL SEMINAR FOR TOURISM ORGANIZATIONS (ESTO)

ESTO is the definitive destination marketing conference in the United States. This U.S. Travel Association signature event combines high-quality, unique, travel-focused content and indispensable industry networking to create an unforgettable experience. This immensely popular annual event routinely draws more than 800 attendees, representing nearly every state and U.S. territory tourism office, along with local and regional destination marketing organizations.

An ESTO highlight is the awards dinner, where we honor marketing excellence:

More than 800 attendees are expected. Attendee makeup includes seasoned industry veterans with 45 percent having worked in the travel industry for more than 10 years, roughly 31 percent holding management or executive roles and about 40 percent working directly in marketing. Based on ESTO attendee survey feedback, more than 80 percent of attendees say they enjoy meeting with vendors at ESTO.

• The Destinations Council Destiny Awards honor creative and results-driven marketing programs and specialprojects by destination marketing organizations.

• The National Council of State Tourism Directors (NCSTD) Mercury Awards honor outstanding state tourismoffice programs.

August 11-14, 2018, in Phoenix, AZ at JW Marriott Phoenix Desert Ridge Resort & Spa

TARGET AUDIENCE PROFILE

DATES AND LOCATION

Luncheon Branding Signage Hotel Key Cards


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ESTO OPPORTUNITIES

ESTO LEARNING LABS

ESTO has a unique option available to showcase your organization’s talents and cutting-edge knowledge. For 2018, ESTO is once again expanding the concurrent Saturday Learning Labs into four offerings.• Your organization will have the opportunity to conduct two back-to-back presentations to the ESTO attendees on

Saturday, August 11, from 2:00-3:30 p.m. and again from 3:45-5:15 p.m. (time subject to change)• While these sessions are optional for the attendees, approximately 300 attendees are expected to register for the

afternoon sessions.• Attendees are looking for hands-on education and marketing insights that they can implement in their home

destination.• Topics such as branding, digital marketing, content analysis, analytics, research, social media, advertising and public

relations are among the many topics the attendees are seeking.• Includes seven (7) complimentary registrations

OPPORTUNITY - Only four sponsorships available at $31,250 each*

Learning Lab 1 SOLD

Learning Lab 2 SOLD

Learning Lab 3 SOLD

Learning Lab 4 SOLD

PLATINUM – Includes seven (7) complimentary registrations

Awards Dinner

• Recognition throughout the awards dinner with signage and logo onscreen.

• An opportunity to welcome and address the audience and playpromotional video for up to five minutes.

• Two reserved tables (10 seats each). May include sponsor’s registeredrepresentatives and other registered attendees.

• Sponsor recognition in ESTO’s Official Program and on the ESTO website.• Logo added to the ESTO email template for all promotional and logistical

emails.• High-boy table on Sunday, August 12, from 2:30 to 3:00 in close proximity

to the Professional Development Network sessions (time subject tochange).

• Advance contact list of registered attendees.• Branded menu cards at each seat.

SOLD

Luncheon(s)

• Opportunity to address the audience and play promotional video for up tofive minutes.

• Recognition from the podium and distribution of collateral materials andsignage.




• Advance contact list of registered attendees.

Monday - SOLD

Tuesday - SOLD

NOTE: 2017 SPONSORS HAVE FIRST RIGHT OF REFUSAL THROUGH NOVEMBER 30, 2017


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ESTO OPPORTUNITIESSPONSORSHIP OPTIONS

GOLD – Includes four (4) complimentary registrations

Keynote Session

• Opening Keynote session on Monday with recognition from the podium.• Opportunity to play a promotional video under two minutes in length

prior to speaker coming onstage.• Signage.• Sponsor recognition in ESTO’s Official Program and on the ESTO website.• High-boy table on Sunday, August 12, from 2:30 to 3:00 in close proximity



SOLD

Monday Reception

• Network with attendees and distribute materials from six-foot table atreception.

• Recognition of sponsorship from podium.• Opportunity to brand reception with pop-up displays, napkins and

glasses, video loop and banners (cost responsibility of sponsor andsubject to U.S. Travel approval).

• Sponsor recognition in ESTO’s Official Program and on the ESTO website.• High-boy table on Sunday, August 12, from 2:30 to 3:00 in close proximity



$17,500

NCSTD and Destinations Council Dinners

• Opportunity to attend and address the National Council of StateTourism Directors at the exclusive Saturday-night dinner.

• Opportunity to attend and address the Destinations Council at theexclusive Friday-night dinner.

• Signage and branding opportunities at both dinners.• Sponsor recognition in ESTO’s Official Program and on the ESTO

website.• High-boy table on Sunday, August 12, from 2:30 to 3:00 in close

proximity to the Professional Development Network sessions (timesubject to change).


SOLD

PLATINUM (CONTINUED) – Includes seven (7) complimentary registrations

Opening Reception

• Opportunity to brand reception with pop-up displays, napkins and glasses,video loop and banners (cost responsibility of sponsor and subject to U.S.Travel approval).

• Opportunity to address the audience during Welcome Remarks onMonday morning for approximately three minutes.

• Network with attendees and distribute materials from six-foot table atreception.





$25,000


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SILVER – Includes three (3) complimentary registrations

Morning Concurrent Sessions

• Recognition from the podium during concurrent sessions.• Opportunity to play a video up to two minutes long at the

beginning of the concurrent sessions.• Signage.• Sponsor recognition in ESTO’s Official Program and on the ESTO

website.• Advance contact list of registered attendees.

Monday - PENDING

Tuesday - PENDING

Registration

• Signage and collateral distribution in close proximity to the on-siteregistration desk.

• Sponsor recognition in ESTO’s Official Program and on the ESTOwebsite.


SOLD

GOLD (CONTINUED) – Includes four (4) complimentary registrations

General Sessions

• Recognition from the podium.• Opportunity to play a video up to two minutes long prior to speaker

coming onstage.• Signage.• Sponsor recognition in ESTO’s Official Program and on the ESTO

website.• High-boy table on Sunday, August 12, from 2:30 to 3:00 in close



Monday Afternoon –

SOLD

Tuesday Morning -

SOLD

Tuesday Afternoon -

$15,500

Afternoon Break(s) and Concurrent Sessions

• Network with attendees and distribute materials from six-foot tableat Networking Break.

• Recognition from the podium during concurrent sessions.• Signage at afternoon break and concurrent sessions.• Opportunity to play a video up to two minutes long at the beginning

of the concurrent sessions.• Sponsor recognition in ESTO’s Official Program and on the ESTO website.• High-boy table on Sunday, August 12, from 2:30 to 3:00 in close proximity



Monday - SOLD

Tuesday - SOLD

Destiny and Mercury Awards Lounge

• Dedicated lounge area with furniture and screens to showcasecreative of Destiny and Mercury Award finalists, with brandingopportunities on screens.

• Opportunity to distribute materials in Lounge.• Sponsor recognition in ESTO’s Official Program and on the ESTO

website.• Signage for lounge area with opportunity to also provide

additional signage/pop-ups.• High-boy table on Sunday, August 12, from 2:30 to 3:00 in close



PENDING


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SILVER (CONTINUED) – Includes three (3) complimentary registrations

Breakfast(s)

• Signage during breakfast.• Opportunity to play a promotional video under two minutes in

length.• Recognition from the podium during the breakfast,• Sponsor recognition in ESTO’s Official Program and on the ESTO


Monday - SOLD

Tuesday - $13,900

Morning Networking Breaks

• Network with attendees and distribute materials from six-foottable at the morning Networking Break.

• Recognition from the podium prior to the morning Networking Break.• Signage at the morning Networking Break.• Sponsor recognition in ESTO’s Official Program and on the ESTO


Monday - $12,400

Tuesday - $12,400

Sunday and Monday Room Drop(s)

• Opportunity to place a premium item in each attendee’s room onSunday or Monday evening to highlight your products and services.



Sunday - $12,400

Monday - SOLD

Hotel Key Cards

• Logo imprinted on hotel room key cards.• Sponsor recognition in ESTO’s Official Program and on the ESTO


SOLD

NCSTD Lunch and Destinations Council Boad of Advisors Breakfast

• Opportunity to address the National Council of State TourismDirectors at their Saturday lunch and Destinations Council Board ofAdvisors at their exclusive Saturday Board of Advisors Breakfast.

• Signage and branding opportunities.• Sponsor recognition in ESTO’s Official Program and on the ESTO

website.• Opportunity to play a promotional video.• Distribution of collateral materials.• Advance contact list of registered attendees.

SOLD

Charging Station

• Branded charging station placed in strategic location of conferencecenter.



$12,400

Sunday General Session

• Opportunity to play a promotional video under two minutes inlength.

• Distribution of collateral materials.• Signage.• Sponsor recognition in ESTO’s Official Program and on the ESTO


SOLD


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SILVER (CONTINUED) – Includes three (3) complimentary registrations

Mobile Sponsorship

• Ad on ESTO mobile site.• Sponsor recognition in ESTO’s Official Program and on the ESTO


PENDING

Wi-Fi Sponsor

• Signage.• Unique Wi-Fi network password on conference Wi-Fi.• URL redirect to sponsor’s website.• Sponsor recognition in ESTO’s Official Program and on the ESTO

website.• Wi-Fi instructions with sponsor recognition displayed on the ESTO


SOLD

Ideas and Inspiration Session

• Opportunity to address attendees at this innovative Sunday session.• Signage at the session.• Sponsor recognition in ESTO’s Official Program and on the ESTO website.• Advance contact list of registered attendees.

SOLD

Sunday Refreshment Break

• Network with attendees and distribute materials from six-foot table atBreak.

• Signage.• Sponsor recognition in ESTO’s Official Program and on the ESTO


SOLD

New Attendee Lounge Sat - Sun

• Dedicated lounge area for first-time attendees open on Saturday andSunday of ESTO (times TBD).

• Ability for sponsor to staff lounge with one representative.• Distribute materials from a six-foot table in lounge.• Sponsor recognition in ESTO’s Official Program and on the ESTO

website.• Signage for lounge area.• Advance contact list of registered attendees.

$11,400

Learning Labs Break

• Network with attendees and distribute materials from six-foot table atBreak

• Signage.• Sponsor recognition in ESTO’s Official Program and on the ESTO


$10,400


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BRONZE – Includes two (2) complimentary registrations

Banner Opportunities

• Various banner opportunities in areas of high attendee foot traffic.• Banners will be displayed Saturday, August 11, through Tuesday,

August 14.• Combine banner with a Silver, Gold or Platinum Level sponsorship

and receive a discount on the banner price of 25, 50 or 75 percent,respectively.


• Size and dimensions are TBD.

$7,500 and up

Advertising Opportunities

• Advertise product and services in ESTO’s Official Program.• Sponsors are responsible for creating the ads based on our

provided specifications.• Sponsor recognition in ESTO’s Official Program and on the ESTO

website.

Ad 1 - $7,500

Ad 2 - $7,500

Ad 3 - $7,500

Ad 4 - $7,500

Inside Front Cover - PENDING

Back Cover – $8,500


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Thank you for your interest in sponsoring at ESTO 2018.

Attendee Badges

Destiny and Mercury Awards Lounge

ESTO’s Official Program

Custom Sponsorship

Learning Lab Charging Station

SPONSORSHIP OPPORTUNITIES - U.S. Travel Association OPPORTUNITIES ... of Business Development...

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