Southampton Sight
Jonathan Bird, Simon Boffee, Nick Edwards, Sarah Girvan and Hannah Townsend
Introduction
3 objectives:
• Increase monetary donations.
• Attract volunteers.
• Increase charity awareness.
Facebook• Most appropriate social network to attract
target demographic.• High user engagement.• Key measures of success
Twitter• Successfully following other
worldwide charities to build our base of followers.
• Expanding follower base.
Blogs• Provided an excellent platform for extended
progress updates.• Helped to raise £340 for Heather Lovelock’s
marathon run.
278 channel views
YouTube• Southampton Sight’s first video.• Allows Southampton Sight to showcase its
activities in an alternative way.• Keen to make more videos at future events.
5 networks – 1 page:
Project Evaluation
• Weekly meetings.• Charity involvement.• Achieving objectives.• Positive feedback.
• .• SotonSight Twitter
username.
Positives Vs Negatives
Group Evaluation and Challenges
• Tasks divided according to skill-set.
• Set SMART objectives to allow successful project completion.
• Network set-backs.
• Targeting relevant demographic.
Summary
• Achieved client objectives.
• Future development opportunities.
• Enabling Southampton Sight staff members to co-ordinate social media networks in the future.
Find us on....
http:// www.facebook.com/sotonsight2010
http:// www.youtube.com/southamptonsight
http://southamptonsight.wordpress.com
http://www.twitter.com/sotonsight
http://uk.linkedin.com/in/southamptonsight
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