Southampton Sight

Jonathan Bird, Simon Boffee, Nick Edwards, Sarah Girvan and Hannah Townsend

Introduction

3 objectives:

• Increase monetary donations.

• Attract volunteers.

• Increase charity awareness.

Facebook• Most appropriate social network to attract

target demographic.• High user engagement.• Key measures of success

Twitter• Successfully following other

worldwide charities to build our base of followers.

• Expanding follower base.

Blogs• Provided an excellent platform for extended

progress updates.• Helped to raise £340 for Heather Lovelock’s

marathon run.

278 channel views

YouTube• Southampton Sight’s first video.• Allows Southampton Sight to showcase its

activities in an alternative way.• Keen to make more videos at future events.

5 networks – 1 page:

Project Evaluation

• Weekly meetings.• Charity involvement.• Achieving objectives.• Positive feedback.

• .• SotonSight Twitter

username.

Positives Vs Negatives

Group Evaluation and Challenges

• Tasks divided according to skill-set.

• Set SMART objectives to allow successful project completion.

• Network set-backs.

• Targeting relevant demographic.

Summary

• Achieved client objectives.

• Future development opportunities.

• Enabling Southampton Sight staff members to co-ordinate social media networks in the future.

Find us on....

http:// www.facebook.com/sotonsight2010

http:// www.youtube.com/southamptonsight

http://southamptonsight.wordpress.com

http://www.twitter.com/sotonsight

http://uk.linkedin.com/in/southamptonsight