Sourcing Internationally: Insights And Strategies
India Sourcing
SourceConFebruary 7-8 2013
Atlanta, GA
04/07/2023 1
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[email protected]@capgemini.comTwitter: @sarangbrahmehttp://in.linkedin.com/in/sarangbrahmehttp://magicsourcer.wordpress.comhttp://capgeminijobs.wordpress.com
Sarang BrahmeSocial Recruiting & Sourcing Training LeadCapgemini IndiaCSPS Level-1
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Recruitment Landscape of India
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Historically part of HR. Now moving into specialization
$4.14 Billion Industry
21% Increase in past 4 years
Division: Permanent, Contract & Other Recruitment Solutions
65% of population is below 35 years of age
Average Attrition – 27% (Q1-2012)
Source: E&Y India Recruitment Report 201104/07/2023 4
Evolution of Sourcing
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HR Generalist
RPO Entry
Introduction E-Recruitment
Specialist Sourcing Teams
Social Recruiting Teams
Internet / Social Media
Boom
Talent War
Increase in demand for Direct Hiring
Large MNCs entered into
India
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Corporate Companies with Sourcing Teams in India
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Sourcing Channels
Components of India Sourcing Framework
People
ProcessTechCase
Studies
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People:Hiring Managers &
Candidates
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What do Hiring Managers expect?
Quick Turn-around
Low Hiring Cost
Talent Pipeline
Market Intelligence
Candidates with Unique
Flavor
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Candidate’s behavior / expectations
Candidate Mobility
Aspirations and Growth Compensation
Job Change Frequency
Work-Life Balance
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Process:Flavors of India Sourcing
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•Mostly end to end.
•Sourcing training needs
Recruitment / Sourcing Structure
•Real-time Hiring
•Bench
Manpower Needs
•Walk-In Drives
•Mass-Mails
Volume Hiring
•Over 800k candidates pass-out
•Divide Tier-I / Tier-II Colleges
Freshers Hiring
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•Test / Assessment Centers
Quality Matters
•Industry / Domain Expertise
•Value Added Services
•Skill-Ready workforce
Recruitment Vendors
•IT/ITES, Retail, Telco & FMCG, Sales & Marketing – good for sourcing
•Healthcare, Manufacturing, Education, infra – sourcing is a challenge.
Industries
•Candidate Scrutiny
•Notice Period
•Sourcer Vs Recruiter Dilemma
•Candidate Database Management
•Candidate Engagement
Challenges
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A Phenomena called Walk-In Drive
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Technology:Sourcing Potli
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Sourcing Potli
Candidate References
Employee Referrals
Job Portals
Internal Database
Social Networking
Passive Internet Search
Newspaper Adverts
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Sourcing Channels
Sources of Hires in India
30%
35%
15%
20%
Recruitment AgencyEmployee ReferralsCampusOthers
Source: E&Y India Recruitment Report 201104/07/2023 19
Job Portals
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Googling in India IndiaUSA
89k results55 results
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Social RecruitingThe India Story
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India Demographics on Social Media
Total Users 62 million 18 million 17 million
Global Position 3 2
Penetration of population 5.35% 1.52% 1.44%
Penetration of online population 68.33% 19.98% 20.93%
Source: SocialBakers04/07/2023 23
Social Networking
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Case Studies
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Accenture India PageVibrant Community | Integrating ATS
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Accenture India PageMobile Recruiting | Twitter Engagement
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Capgemini BI CommunityExpert Connect | Recruiting Events
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Capgemini India PageQuery Resolution | Engagement
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Capgemini SympsiumEvent | Community Building
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Capgemini Reality ShowInnovation | Employer Branding
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Capgemini Online Tech ChallengeGamification | Talent Attraction
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Dell IndiaJobs Widget on Facebook | Twitter Engagement
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Aditi TechnologiesEmployer Branding | Culture
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Capgemini IndiaA Sourcing Case Study
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Full Life Cycle Recruitment
Sourcing Scheduling Offer Management Joining
KPI
Partnership Approach
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Before Sourcing Function After Sourcing Function
Overall Hires (Yearly) 1000 10000
Sourcers 2 150
Direct Hires 77% 90%+
Time To Offer 60 Days 45 Days
Global Sourcing 0 20
Leadership Hiring 0% 95%
Social Media Presence 0 110k+ followers (18k candidates)
Technology 3rd Party ATS Proprietary. 1 million candidates
Excellence - Sourcing CoE
Capgemini Recruitment Team Tops the chart
Top Internal Recruitment Teams in India Top Global Sourcers List – By Irina Shamaeva
Source: http://www.socialtalent.co/resources/?p=4580
• Medhavi Misra• Sarang Brahme
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• Global influence / local flavor
• Breaking traditional jinx
• Engagement enabler
• Community Building• Innovation• Increasing technology
integration
• Time Sensitive• Shift towards direct
hires• Compliance
• Candidate Driven Market
• Highly dynamic and upbeat
People
ProcessTechCase
Studies
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Key pointers to building international sourcing
engines
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Understanding People & Processes
Market Intelligence
Sourcing / Technology toolkit
Candidate Engagement Strategy
Sourcing Passion
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