October 2009
Corporate Presentation
The Market
• Latin America’s internet population is over 150 million.
• Social networking is more used than email, with over 70% penetration over internet users.
• Online Advertising is expected to grow two digits in 2009 across the board. It’s one of the fastest growing Advertising Markets for Internet.
Internet Penetration in Latin America for the Top 6 Markets *Source: internetworldstats
ArgentinaBrazil
ColombiaMexico
PeruVenezuela
Population % PenetrationInternet Users
Latam: Advertising Landscape
Advertising expenditureMillion USD
Source:CACEM (Argentina), Intermeios (Brazil), CICOM (Mexico), ZenithOptiMedia, press clippings.
Internet advertisingMillion USD
Internet represents
3.2%of total advertising
expenditure
Internet represents
3.5%of total advertising
expenditure
Internet represents
2.8%of total advertising
expenditure
+58%
+50%
+59%
+25%
+26%
+9%
We get Latin America.
Welcome to Latin America
89% of our Audience is from Latin America(That’s over 37 million LatAm users)
Sonico
MySpace
% of Latin American users over total user base*Source: ComScore
89%
15%
10%
Sonico Timeline
Spanish Speaking CountriesReach
Portuguese Speaking Countries Reach
Global ReachWith English Version
Where We Are Now
Exponential Growth
Small user overlapping with other Networks
- 34% with Facebook- 38% with Hi5
(ComScore Feb. 2009)
Huge opportunity to reach new audiences
www.sonico.com
The Audience
Over 42.000.000 registered users.
# Users
Brazil
Mexico
Colombia
Peru
Argentina
Venezuela
Spain
Chile
USA
# Users
8,958,432
7,014,621
5,155,324
3,645,365
3,549,568
3,042,486
1,901,544
1,605,757
1,225,446
Demographics
The Brands
Advertisers
Press Coverage
Featured also in…
March 1st, 2008
“50 technology startups that you should know about” Sonico mentioned as the 5° technology startup more promising in the world marketJune 29, 2009
November 26, 2008
Sonico has the 24th place in the ranking of 50st best companies to work in.
“An Argentine has built up the most important social network in Latin America”
“The economic crisis has worsened the fall of TV, radio and press advertising but has
raised sales on the Internet. Worries for some, opportunities for others to develop
tools in social networks like Sonico”February 3, 2009
Sonico in the Press
The Sonico Platform
PERSONAL(Friends & Family)
PROFESSIONAL(Recruitment, Work Relations)
PUBLIC(Brands, Polititians and
More)
Sonico is a customizable personal, public and professional
communication utility, that allows you to be in contact with your
real friends from school, university and work
Sonico allows you to organize online your personal,
professional and public life
Organizing people life online!
The Platform
•Uploaded content is monitored by a team of moderators that ensure that the flowing information is appropriate
•Users with real name, last name, and profile photo. Replication of the relationships with real life contacts
•It reflects users´ identity by unique designs profiles customizations (skins)
•The exhibition level of the uploaded information and personal data is subject to set by users
The Platform
Entertainment No dedicated video or music efforts. Mainly achieved through Applications.
Multiplayer Games, Music Band Section, eCards. High Quality Applications.
Strong heritage with music.Poor Application environment.
Professional No Professional Profile. Possibility to categorize your connections.
Full ProfessionalProfile, allowing you to differentiate your social from your professional contacts.
No Professional Profile. Little organizing possibilities for connections.
PersonalizationExtremely structured environment, limiting individuality.
Strong differentiator. Users can design their own look & feel for their profile page.
Many design and feature options, but extremely chaotic environment.
Applications Facebook Platform Applications are accepted.
Open Social Applications are accepted.Focus on local and high quality apps.
Open Social Applications are accepted.Poor Quality control.
The Platform
Identities Users use their real names.No profile picture moderation.
Most users have Nicknames.Anonymous environment.
Users use their real names.All profile pictures are moderated.
Facebook My SpaceIs a public environment with anonymous users, and complex UI.
Is a communication utility with some entertainment function.
SonicoIs a customizable personal, public and professional communication utility.
Thank You!
www.sonico.com
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