The Beginning
• Paul Sciarra, the CEO• Ben Silbermann, the visionary• Started Cold Brew Labs• Launched the iPhone app Tote- failed• Tote took online product catalogs and pulled data from
them to create a megacatalog (for shoppers on the go)
• Tote people sent images of certain products to themselves to collect/store them
• Got the idea for Pinterest
Pinterest for Dummies
• Launched in late 2009- only family & friends
• Social networking website
• “the visual social bookmarking service of the web”
• Valued ~$5 billion • Facebook users “like”• Twitter users “tweet”• Pinterest users “pin”
Women rule
• Predominately female pinners• 80% of Pinterest users are female• 92% of pins are made by women• Number of Pinterest shares
increased by 58% (Most of growth driven by women)
“…Pinterest, a photo-collecting site that is adored by several million American women.”
“Propelled by women, Pinterest
beats out email…”
Gender Roles
• Gender stereotype- attributes perceived to be typical for men and women; assumptions due to divisions of labor in the past
• Today, many people say the gender gap is narrower.• Gender roles have become less common in contemporary
American society. • But, we are still influenced by our parents, peers, significant
other, media.• They teach us to conform, and there is this pressure to act a
certain way (be the ideal wife or be the perfect husband).
What are your dreams?
• 33% of Pinterest users are in the range of 18-29 years old
• Aspire to be a certain person
• Have the best wedding, be the best cook, throw the best parties
• We’re preparing for that by storing all of our interests/aspirations
Pinterest is the starting point of your dream life
Pinterest Fails
Pinterest Fails
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