The Beginning

• Paul Sciarra, the CEO• Ben Silbermann, the visionary• Started Cold Brew Labs• Launched the iPhone app Tote- failed• Tote took online product catalogs and pulled data from

them to create a megacatalog (for shoppers on the go)

• Tote people sent images of certain products to themselves to collect/store them

• Got the idea for Pinterest

Pinterest for Dummies

• Launched in late 2009- only family & friends

• Social networking website

• “the visual social bookmarking service of the web”

• Valued ~$5 billion • Facebook users “like”• Twitter users “tweet”• Pinterest users “pin”

Women rule

• Predominately female pinners• 80% of Pinterest users are female• 92% of pins are made by women• Number of Pinterest shares

increased by 58% (Most of growth driven by women)

“…Pinterest, a photo-collecting site that is adored by several million American women.”

“Propelled by women, Pinterest

beats out email…”

Gender Roles

• Gender stereotype- attributes perceived to be typical for men and women; assumptions due to divisions of labor in the past

• Today, many people say the gender gap is narrower.• Gender roles have become less common in contemporary

American society. • But, we are still influenced by our parents, peers, significant

other, media.• They teach us to conform, and there is this pressure to act a

certain way (be the ideal wife or be the perfect husband).

What are your dreams?

• 33% of Pinterest users are in the range of 18-29 years old

• Aspire to be a certain person

• Have the best wedding, be the best cook, throw the best parties

• We’re preparing for that by storing all of our interests/aspirations

Pinterest is the starting point of your dream life

Pinterest Fails

Pinterest Fails