www.kylelacy.com
@kyleplacy
facebook.com/kyleplacy
http://bit.ly/julysocialboot
Session 1The Future of Customer
Communication
Session 2Finding and Balancing Your
Online Voice
Session 3Using Facebook for Brand
Awareness and Engagement
Session 4Using Twitter for Brand
Awareness and Engagement
Session 5Using LinkedIn for Connections and
Engagement
BiggestMisconception?
End Session 1
MOSTGetting the
out of Social Media
MonitoringObjectivesStrategyTools
Monitoring
• The Importance of Listening• Custom Reputation Management
– Radian6.com
• Google Alerts–http://www.google.com/alerts
Objectives
• Establish the Rules• Why are you applying social media?• What do you want to accomplish?
Strategy
• The Value of a Story• Building Brand Awareness• Where are you driving the user?
Tools
• What technology are you using?• What technology are they using?• What technology are your employees
using?
1. Telling theStory
2. Multiple Touchpoints
3. Integration
4. BrandAwareness
5.Connecting withInfluencers
Session 2 End
What is a blog?
A place to share stories and establish trust.
What is a blog?
www.wordpress.com
www.compendium.com
1. Tell Stories2. Incorporate Humor3. Guest Posts from Partners4. Lists. Lists. Lists.5. Make a Video6. Don’t blatantly promote yourself7. Be Authentic8. Stay Focused
Activity
Write out 5 blog post titles and who would read the
post.
Activity
The Fan Page
• Photo
The Fan Page
• Photo• Information
The Fan Page
• Photo• Information• Wall Settings
The Fan Page
• Photo• Information• Wall Settings• Photos
The Fan Page
• Photo• Information• Wall Settings• Photos• Custom Tabs
The Fan Page
• Be Interesting• Listen to People• And Respond• It Is All About the Share• Ask Genuine Questions
Facebook Ads
• Segment ads based on age, birthday, gender, and other demographic data
• Most importantly: REGION BASED
• Pay-per-click
Bonus:Importing that Email
Session 3 End
What is Twitter?
http://www.twitter.com
Service that enables its users to send and read other users’
updates known as tweets.
CocktailParty
Tweets
Text-based posts of up to 140 characters which are displayed on
the user’s profile page and delivered to other users who have subscribed
to them (followers)
@
RT
#
DM
Tiny.Url
http://bit.ly
Profile
Name – Bio - Web
• Brief Keyword Rich Bio• Give a 140-160 Description of
Yourself or Company• Location• Website
Background
• Give Additional Connection Points
• Picture or Logo• Give a 140-160 Description of
Yourself or Company
TweetUp
Lists
Search
http://search.twitter.com
Hootsuite
www.hootsuite.com
Web Based Application for Twitter Management
Session 4 End
A business oriented social networking site
Mainly used for professional networking and has over 48 million registered users
in 170 industries
Your Profile
• Upload a GOOD Photo• 100% Completion • Use Email address as your last name• Keyword out your profile
Uploading Contacts
Current Contacts
Past and Present Colleagues
Recommendations
• Recommend first• Ask. Ask. Ask.– Use custom invite text
• Actually do it.
Status Updates
The power is in the introduction from your second degree
Measurement
• Fan Count• Tiny.Url (tracking links)• Coupon Code• Email Distribution• Phone Calls• Traffic to Website
What You Should Be Doing Tomorrow
• Create Your Social Profiles• Setup lists on both Twitter and
Facebook• Connect with Your Email Database
(Facebook, Twitter, LinkedIN)• Add 10 people to each list
Connect With Me
• Blog: http://www.kylelacy.com
• Twitter: @kyleplacy
• Email: [email protected]
• Phone: 1-765-610-5965
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