Top tips on social media success

What does it look like and how do you measure it?

Andrea McFarlane Write MarketingAlex Atkinson CALAD media

Social media success is....

...meeting the objectives you set for your business social media activity.

SET YOUR OBJECTIVESTop tip 1

So what are your objectives?

• To get xxxx number of ‘likes’ on your Facebook page?

• To have xxxx number of ‘followers’ on Twitter?

• To have xxx number of ‘connections’ on LinkedIn?

Do your objectives pass the ‘So what’ test?

Make money

Make salesIncrease customer loyalty

Raise awarenessCreate new product ideas

Save money

Reduce marketing costsImprove customer service

Improve customer communications

and/or

THINK ABOUT WHAT MAKES YOU DIFFERENT

Top tip 2

What do you want to be known for?

• Are you a listener or a thought leader?• How much do you want to get involved?• How much time/resources can you dedicate to

social media?

HAVE A STRATEGYTop tip 3

Do you have a strategy?

• Know your target customer(s)• Know where they are online and which

platforms they are likely to be using• How are you going to monitor and measure

your accounts?

THINK ABOUT WHAT YOU ARE GOING TO SAY

Top tip 4

Content, content, content

• Plan your content:– What’s in it for your customers?– Is it link/share worthy?– How much time do you have? – How you are going to comment and respond to

posts from fans/followers/customers

MEASURE, MEASURE, MEASURETop tip 5

Monitoring and measuring

• Do you ask new customers how they found out about you?

• Track the growth of your community• Track the amount of time you are spending

versus the return you are getting• Set your content up to create engagement

through share/like/comment

Case study – Figurate Ltd

• Traditional networking not generating sufficient results

• Experiment with social media• Use of forums to comment/contribute:– Accounting web generated new clients– UK Business Forum generated enquiries and links– Book-keepers Forum generated enquiries and links

Case study – Figurate Ltd

• Regular blogs• Twitter has generated 1

enquiry but helps back links to website

• LinkedIn has:– generated enquiries– Provided reassurance to

potential clients– Generated back links to

website

What does success look like?

• You’ve built an engaged community• You’ve increased awareness and interest in

your company• You’ve built relationships and trust with

potential and existing customers• You’ve increased new sales/repeat business

You’ve met your objectives!

But...

• It doesn’t happen over night• Some things will work, some things won’t• You need to invest time and thought into it• Social media keeps evolving– you’ll need to keep up with developments – Keep your objectives up-to-date

• You have to stick with it!

Any questions?

For more information

GjhhhMarketing

• Mobile marketing• Marketing planning• Campaign planning and

management• Copywriting

Social Media

• Training• 1:1 coaching• Account set-up• Marketing and content

planning

Contact: Alex Atkinson E-mail: info@calad-media.co.uk Tel: 07742 192515Andrea McFarlane E-mail: andrea@writemarketing.co.uk Tel: 07833 776611