Social media success v2 2
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Transcript of Social media success v2 2
Top tips on social media success
What does it look like and how do you measure it?
Andrea McFarlane Write MarketingAlex Atkinson CALAD media
Social media success is....
...meeting the objectives you set for your business social media activity.
SET YOUR OBJECTIVESTop tip 1
So what are your objectives?
• To get xxxx number of ‘likes’ on your Facebook page?
• To have xxxx number of ‘followers’ on Twitter?
• To have xxx number of ‘connections’ on LinkedIn?
Do your objectives pass the ‘So what’ test?
Make money
Make salesIncrease customer loyalty
Raise awarenessCreate new product ideas
Save money
Reduce marketing costsImprove customer service
Improve customer communications
and/or
THINK ABOUT WHAT MAKES YOU DIFFERENT
Top tip 2
What do you want to be known for?
• Are you a listener or a thought leader?• How much do you want to get involved?• How much time/resources can you dedicate to
social media?
HAVE A STRATEGYTop tip 3
Do you have a strategy?
• Know your target customer(s)• Know where they are online and which
platforms they are likely to be using• How are you going to monitor and measure
your accounts?
THINK ABOUT WHAT YOU ARE GOING TO SAY
Top tip 4
Content, content, content
• Plan your content:– What’s in it for your customers?– Is it link/share worthy?– How much time do you have? – How you are going to comment and respond to
posts from fans/followers/customers
MEASURE, MEASURE, MEASURETop tip 5
Monitoring and measuring
• Do you ask new customers how they found out about you?
• Track the growth of your community• Track the amount of time you are spending
versus the return you are getting• Set your content up to create engagement
through share/like/comment
Case study – Figurate Ltd
• Traditional networking not generating sufficient results
• Experiment with social media• Use of forums to comment/contribute:– Accounting web generated new clients– UK Business Forum generated enquiries and links– Book-keepers Forum generated enquiries and links
Case study – Figurate Ltd
• Regular blogs• Twitter has generated 1
enquiry but helps back links to website
• LinkedIn has:– generated enquiries– Provided reassurance to
potential clients– Generated back links to
website
What does success look like?
• You’ve built an engaged community• You’ve increased awareness and interest in
your company• You’ve built relationships and trust with
potential and existing customers• You’ve increased new sales/repeat business
You’ve met your objectives!
But...
• It doesn’t happen over night• Some things will work, some things won’t• You need to invest time and thought into it• Social media keeps evolving– you’ll need to keep up with developments – Keep your objectives up-to-date
• You have to stick with it!
Any questions?
For more information
GjhhhMarketing
• Mobile marketing• Marketing planning• Campaign planning and
management• Copywriting
Social Media
• Training• 1:1 coaching• Account set-up• Marketing and content
planning
Contact: Alex Atkinson E-mail: [email protected] Tel: 07742 192515Andrea McFarlane E-mail: [email protected] Tel: 07833 776611