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From communication to conversationSocial Media strategies for business
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By 2010 it is predicted that there will be more then 4 billion mobile phone
subscribers globally
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used Google Latitude?
divorced
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Social Media users as a percentage of all Internet users
67% of Internet users engage with Social Media
Source: comScore World Metrix
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Social Media users by global region
Asia Pacific Europe North America Latin America Mid East/Africa
34.55%
28.47%
22.61%
9.17%5.20%
Source: comScore World Metrix
Based upon unique visitors in June 2008
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82.9% 72.8% 63.2% 57.3% 54.8% 52.2% 45.2% 33.7%
Watch video clips online
Visit a photo sharing site
Read b
logs
Use so
cial n
etwork
s
Have commented on blogs
Upload
photo
s
Download podcasts
Use R
SS
Global use of Social Media
Source: UM Wave 3
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72.9%5.1m
29.8m
5.4m
3.7m
17.8m
61.0m
The
oppo
rtuni
ty in
con
text
0.26m
Source: UM Wave 3
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Social Mediaplatforms
Blogging
Microblogging
RSS
Widgets
Networks
Imagery
Video
Podcasting
Forums
Chat
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Blogging
Microblogging
RSS
Widgets
Networks
Imagery
Video
Podcasting
Forums
Chat
Source: UM Wave 3 *Twitter Grader
62%read 29.0%
write
21.1%belong
77.0%watch
40.2%listen
No14Sydney*
47.4%post
28.2%upload
74%message
24.6%feed
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Four categories of online social networks*
PEOPLE BASEDLinkedin
SPECIAL INTERESTWikipedia
VIRTUAL WORLDSSecond Life
CONTENT BASEDYouTube
*Source: Datamonitor analysis, 2008
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Facebook’s api’s create advantage
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There are 132 millionregistered users of Facebook
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Dominance of Facebook and MySpace
0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000
Internet audience
Social media
Facebook and MySpace combined equate to 43% of the social media audience by unique visitors
Source: comScore World Metrix
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72.8% of internet users read blogs and globally one new blog is created
every second of every day
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STEP ONE STEP TWO
Blogs can destroy reputation …
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… blogs can move markets …
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And blogs are helping consumers make purchasing decisions.
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So, how to develop a Social Media strategy for your organisation?
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It’s not about the applications
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Determine what do you want to achieve?
Use Social Media to listen
Use Social Media to ask questions
Use Social Media to extend your contacts
Use Social Media to drive your existing contacts
Use Social Media to sell your IP
Use Social Media to sell your products or services
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Your corporate website
is where good contentgoes to die.
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Engaging with social networks through defensive and then offensive strategic communications
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Digital engagement strategy
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