PRESENTED BY: Nicole Black
Co-author | Social Media for Lawyers--The Next Frontier Co-author | Criminal Law in New York Author | Cloud Computing for Lawyers
Legal Technology Evangelist | MyCase.com | web-based law practice management
The Ethics of Using Social Media For Marketing
SOCIAL MEDIA
It’s not a fad
SOCIAL MEDIA FACTOID #1:
Social Media has overtaken porn as the #1 activity on the Web
porn
Source: Socialnomics.com
SOCIAL MEDIA FACTOID #2:
If Facebook were a country it would be the world’s largestworld’s largest
SOCIAL MEDIA FACTOID #3:
Every second 2 new members join LinkedIn2
Lawyers cannot afford to be left out of the loop
HOW DO YOU GET STARTED?
BE CURIOUS AND LEARN
TWITTER FACEBOOK LINKEDIN
THE PLATFORMS
! " #
The power of SEO
Are lawyers and
businesses using social
media?
Your competitors are using social media:
•39% of lawyers have obtained clients from blogging
•24% of all lawyers maintain law firm blogs
•96% of lawyers have LinkedIn profiles
•52% of law firms maintain a Facebook page
•19% of law firms have a Twitter presence
* ABA Tech Report 2015
* Social media is useless without goals
DETERMINE YOUR GOALS
• Network and build relationships
• Locate information to support your practice
• Showcase your expertise
• Find clients
• Make it easy for people to find you (SEO)
• Obtain speaking engagements and media mentions
Multi-task
•Keep up to date on news & generate web presence at the same time
•Meet Feedly, your new best friend
Text
Catch up on news relevant to you in a magazine-like, easy to read format
Easily read and share articles and blog posts on your social networks
* Social and professional networking are not mutually exclusive
Stand out from the crowd
50% - links to online content 30% - conversation with others 10% - self-promotional
The Social Media Formula
Take off your lawyer hat
Think before you act
Remember: Don’t drink and tweet!
* The Ethics of Social Media
Sometimes the online world will feel like a maze
A lot of people will tell you what you can’t do.
Social media simply changes the medium, not
the message
Avoid false or misleading
information information
______________
[ABA Model Rule 7.1]
• Lawyer Advertising [ABA Model Rule 7.1]
Lawyer Advertising: Is it or isn’t it?
Is it advertising? If so, a disclaimer may be required.
Distinction: Informational v. Promotional
DON’T Unintentionally create an attorney-client
relationship
(ABA Model Rules 1.2, 1.4, 1.16, 4.4)
(New York State Bar Association Committee on Professional Ethics
Opinion 899 (12/21/11))
Best practices: Keep responses general
Provide information rather than advice Use disclaimers
NO Disclosing confidential information
[ABA Model Rules 1.6(ABA Model Rules 1.6, 8.3)]
NO Improper contact with parties [ABA Model Rule 3.5 (b) & (c)]
NOImproper client solicitation
[ABA Model Rule 7.3]
?Stating a “specialization”
(ABA Model Rule 7.4)
• Stating a “specialization” [ABA Model Rule 7.4]
DON’T BE THAT GUY
YOUR OPPONENTS ARE USING IT. SO
SHOULD YOU. SOCIAL MEDIA IS FOR KIDS!
BE CURIOUS. LEARN. THINK.
IMPRESS YOUR COLLEAGUES.
IMPRESS YOUR CLIENTS.
IMPRESS YOUR KIDS!
BE PREPARED. $
$
$
The more you learn, the more you know.
Thanks for listening!
Nicole Black Legal Technology Evangelist
MyCase.com | web-based law practice management
www.nicoleblackesq.com @nikiblack on Twitter
Author and co-author of:
Top Related