Ellen Shulman
• Internet Networking on Social Networking Internet Networking on Social Networking SitesSites
• Relationship Expansion and ManagementRelationship Expansion and Management
• Sharing Information, Commenting and Sharing Information, Commenting and Conversing Conversing
There are substantially more jobs in the hidden There are substantially more jobs in the hidden job market than the advertised onejob market than the advertised one
Expand network Expand network
Create opportunityCreate opportunity
Inside track to untapped marketsInside track to untapped markets
Inside scoop on employersInside scoop on employers
Visibility as a subject matter expertVisibility as a subject matter expert
Leading edge of industry trendsLeading edge of industry trends
SynergisticTogether !!!
Deepen Relationships
Expand Relationships
• More Popular Than Email; Works 24/7 365 More Popular Than Email; Works 24/7 365 DaysDays
• Highly Visible and PowerfulHighly Visible and Powerful
• Reach/ Keying Into Important PeopleReach/ Keying Into Important People
• Networking Paradigm Rapidly ChangingNetworking Paradigm Rapidly Changing• Multiple MeetingsMultiple Meetings• Leverages Offline NetworkingLeverages Offline Networking• Relationship Maintenance and ExpansionRelationship Maintenance and Expansion
• Less Intimidating than Offline NetworkingLess Intimidating than Offline Networking
Social Networkin
gSharing Content
Web 2.0
Social Networkse.g. Facebook
Niche Social Networkse.g. LinkedIn
Blogs e.g. Guy Kawasaki
Videos/Podcastse.g. YouTube
Photo sharing
e.g. Flickr
Micro Blogse.g. Twitter
Discussion Groups
e.g. Yahoo
Identity Management Sites e.g. Visual CV
• Online Interactive Address BookOnline Interactive Address Book
• Create and Upload Personal ProfileCreate and Upload Personal Profile
• Connect with Others Share InformationConnect with Others Share Information
• Expand Network: Connect with Contacts Expand Network: Connect with Contacts NetworkNetwork
• Six Degrees of SeparationSix Degrees of Separation
• Helps Create Digital FootprintHelps Create Digital Footprint
• Manages ProfileManages Profile
• Helps Create Online IdentityHelps Create Online Identity
• Reputation BuilderReputation Builder
• Own Interactive WebsiteOwn Interactive Website
• Increases Visibility and Adds CredibilityIncreases Visibility and Adds Credibility
• Establishes Thought LeadershipEstablishes Thought Leadership
• Attracts OpportunitiesAttracts Opportunities
• Personal Branding Personal Branding
• Blogger.comBlogger.com
• Online Group DiscussionsOnline Group Discussions
• Meet People with Common InterestsMeet People with Common Interests
• Creates Opportunities; Job leadsCreates Opportunities; Job leads
• Yahoo-35,000 GroupsYahoo-35,000 Groups
• Google-10,000 GroupsGoogle-10,000 Groups
Critical Communications StrategyCritical Communications Strategy
Helps Determine Professional ImageHelps Determine Professional Image
Way to Differentiate Way to Differentiate
Written First PersonWritten First Person
www.15secondpitch.comwww.15secondpitch.com
Link to Other ProfilesLink to Other Profiles
• Use TactUse Tact
• Listen First Listen First
• Lead with “ Enjoyed Your Blog,” not “Here’s My Lead with “ Enjoyed Your Blog,” not “Here’s My Resume.”Resume.”
• Don’t Spam People with Sales PitchesDon’t Spam People with Sales Pitches
• Offer InformationOffer Information
• When Someone Gives You Information, Thank When Someone Gives You Information, Thank ThemThem
• Be Polite and AppreciativeBe Polite and Appreciative
• Watch Your SignatureWatch Your Signature
• #1 Social Networking Site#1 Social Networking Site
• 200 Million Active Users, 07/2009200 Million Active Users, 07/2009
• Fastest Growing Demographic 35 -49Fastest Growing Demographic 35 -49
• Average User has 120 FriendsAverage User has 120 Friends
• 35 Million Active User Groups35 Million Active User Groups
• Monthly; 900 Million Photos Uploaded, 10 Million Monthly; 900 Million Photos Uploaded, 10 Million Videos Uploaded, 28 Million Pieces of Content SharedVideos Uploaded, 28 Million Pieces of Content Shared
• President Obama, Anderson Cooper 360, CNN, New President Obama, Anderson Cooper 360, CNN, New York TimesYork Times
Professional Picture
With Smile
Displays More Professional Photos Including Videos of Professional
Activities
Brand Reinforcement
Basic Contact InformationBasic Contact Information
Geography and Birthday. Birthday Generates
Networking Opportunity
Markets and Reinforces Brand
Accessible Multiple Ways to Contact
Markets and Reinforces BrandLots of Friends
Getting the Word Out!
• Build and Expand Network; Join Communities, Add Build and Expand Network; Join Communities, Add New FriendsNew Friends
• Use it at Least Once a Week Use it at Least Once a Week
• Create a Strong Profile that is Consistent with Other Create a Strong Profile that is Consistent with Other Networking SitesNetworking Sites
• Tag Pictures that are Consistent with Profile ImageTag Pictures that are Consistent with Profile Image
• Identify People in Target CompaniesIdentify People in Target Companies
• Discover Job Leads with new Facebook ApplicationsDiscover Job Leads with new Facebook Applications
• 40 Million Users40 Million Users
• 200 Countries200 Countries
• Executives from all Fortune 500 companiesExecutives from all Fortune 500 companies
• Top Industries: IT, Computer Software, Top Industries: IT, Computer Software, Financial ServicesFinancial Services
• Everything to Know: Everything to Know: www.LinkedIn.alltop.com
• Tips: Tips: www.blog.linkedin.com
• New Member Joins Every SecondNew Member Joins Every Second
Name by itself
Professional Image
with Smile
Tag LineVery
Descriptive
Geography & Industry
Use Key Words Including Job
Titles
Strong Networker
Significant NumberOf Recommendations
Marketing Opportunity! Get the word out!
Use Names with Descriptions
Use Vanity URL
• Create Robust Profile with PictureCreate Robust Profile with Picture
• Get 360 RecommendationsGet 360 Recommendations
• Use Advanced Search-Where People are Working Use Advanced Search-Where People are Working With Your SkillsWith Your Skills
• Use Company Profile-Where do People go NextUse Company Profile-Where do People go Next
• Check New Hires see if Company is HiringCheck New Hires see if Company is Hiring
• Slowly Build Network Through ContactsSlowly Build Network Through Contacts
• Get to Hiring Manager Within 2Get to Hiring Manager Within 2ndnd Degree Contact Degree Contact
• Get Noticed-Participate in linkedIn GroupsGet Noticed-Participate in linkedIn Groups
• Ask and Answer Questions, Use polls, Get Ask and Answer Questions, Use polls, Get AnswersAnswers
• Answer “What are you Doing” in Under 140 Answer “What are you Doing” in Under 140 CharactersCharacters
• #1 Micro Blogging Site#1 Micro Blogging Site
• 22 Million Users22 Million Users
• Texted, IM, Mobile, WebTexted, IM, Mobile, Web
• Tweets Posted to Blog and Sent to FollowersTweets Posted to Blog and Sent to Followers
• Tweets are SearchableTweets are Searchable
• www.search.twitter.com
• Notify Followers Looking for JobNotify Followers Looking for Job
• Under Twitter Search put Key Job Search Under Twitter Search put Key Job Search WordsWords
• Pull RSS Feeds From Key Job Search Word Pull RSS Feeds From Key Job Search Word Conversations Into Google ReaderConversations Into Google Reader
• Tweet relevant ContentTweet relevant Content
• Tweet Your way into Relevant Conversations Tweet Your way into Relevant Conversations
• Get a Separate Twitter Account for Job SearchGet a Separate Twitter Account for Job Search
• Follow People you Know and Admire Follow People you Know and Admire
• It’s Not All About NumbersIt’s Not All About Numbers
• Use Social Networking Sites as a Way to Use Social Networking Sites as a Way to Ensure Ongoing ConnectionsEnsure Ongoing Connections
• Don’t Wait Until You Need Something Don’t Wait Until You Need Something
• Split Contacts into Different Groups in Order Split Contacts into Different Groups in Order to Communicate Effectivelyto Communicate Effectively
• PlaxoPlaxo
• Stay in Touch with People you Care About: Stay in Touch with People you Care About: ecardsecards
• Address and Calendar Sync to Outlook, MacAddress and Calendar Sync to Outlook, Mac
• Contacts Arranged into GroupsContacts Arranged into Groups
• Control what you Share with WhomControl what you Share with Whom
• Share Photos, Messages, PresentationsShare Photos, Messages, Presentations
• Share NetworkShare Network
• Passively or Actively Job SearchPassively or Actively Job Search
• Employers Google Prospective Employees: Employers Google Prospective Employees: Background Check Background Check
• Job Seekers are MarketingJob Seekers are Marketing
• Missed Opportunity to Expand NetworkMissed Opportunity to Expand Network
• Lack of Visibility; Left BehindLack of Visibility; Left Behind
• Appear Less Tech Saavy- “Old”Appear Less Tech Saavy- “Old”
• Profile, Profile, Profile,Profile, Profile !!!Profile !!!
• Passive Digital FootprintsPassive Digital Footprints
• Active Digital FootprintsActive Digital Footprints
• Changing Digital FootprintsChanging Digital Footprints
• Footprints are PermanentFootprints are Permanent
• PSYCHOGRAPHICSPSYCHOGRAPHICS
• DEMOGRAPHICSDEMOGRAPHICS
• BEHAVIORAL GRAPHICSBEHAVIORAL GRAPHICS
• Define Your Target MarketDefine Your Target Market
• Create Online Goals for Career ManagementCreate Online Goals for Career Management
• Identify Sites that Attract Your Target Identify Sites that Attract Your Target AudienceAudience
• Link Sites TogetherLink Sites Together
• Decide How You Want to Participate to Decide How You Want to Participate to Support GoalsSupport Goals
Linked With Twitter!!
• Marry Your Offline Network to Your Online Network Marry Your Offline Network to Your Online Network
• Use Contacts Made Offline to Build Online Social Use Contacts Made Offline to Build Online Social NetworkNetwork
• Return to Offline Sources to Make a Job Return to Offline Sources to Make a Job ConnectionConnection
• Take Time to Develop Network and Keep Take Time to Develop Network and Keep Connections LiveConnections Live
• Regularly Offer Rather than Take From NetworkRegularly Offer Rather than Take From Network
• Strategically Grow NetworkStrategically Grow Network
• Use Tact in all Networking SituationsUse Tact in all Networking Situations
OFFLINEOFFLINE CONFERENCESCONFERENCES MEMBERSHIPSMEMBERSHIPS
ASSOCIATIONSASSOCIATIONS CLUBSCLUBS
PUBLIC SPEAKERPUBLIC SPEAKER KEYNOTEKEYNOTE PANELISTPANELIST WORKSHOPSWORKSHOPS
ONLINEONLINE LINKEDINLINKEDIN FACEBOOKFACEBOOK TWITTERTWITTER BLOGGERBLOGGER WEBFOLIOWEBFOLIO DISCUSSION GROUP DISCUSSION GROUP
MEMBERMEMBER PODCASTSPODCASTS VIDEOVIDEO
Google Self and Review Online IdentityGoogle Self and Review Online Identity
Assess ResultsAssess Results
Identify Goals for Online Target AudienceIdentify Goals for Online Target Audience
Create Consistent Marketing ProfileCreate Consistent Marketing Profile
Develop Strategic Online Plan e.g. Blogs, Develop Strategic Online Plan e.g. Blogs, YouTube, Visual CV, Podcasts, Online YouTube, Visual CV, Podcasts, Online Publishing, Own SitePublishing, Own Site
Identify Key Social Networking Sites Identify Key Social Networking Sites
Create Quality Network Maintenance StrategyCreate Quality Network Maintenance Strategy
Identify Key Sites for Online Presence Identify Key Sites for Online Presence
SITES DESCRIPTIONLINKEDIN Number 1 site for business networking -35 Million members. 150 industries and growing-
fortune 500 members and all have at director level and above
FACEBOOK Number 1 site for social networking 67 million users. Headquartered in CA. Started as strictly social networking now used also as business networking as well.
PLAXO Began as personal online contact manager and calendar internet based address book. Largest online directory for business. Now offering ways to connect with each other. Partnered with Simply Hired.
ECADEMY 300,000 users. Like linkedin. Headquartered in UK for business people around the world. Combines online networking with offline networking events around big cities.
VIADEO 2 Million members. Growing rapidly, Founded in France International, 7 languages
ZOOMINFO 45 Million members, 5 million companies. Identity management site that recruiters frequent on a regular basis
RYZE 500,000 users, 200 countries, quality contact networking site developed in CA-hosts online networking activities for certain organizations and hosts Ecademy.
Twitter 6 Million Users. Rapid Expansion. Most casual of social networking sites. Immediate Information
Ziggs Identity Management. Helps manage people in world by category
Naymz Identity Management. Reputation scores 3 ways; getting community verification for references, profile completeness, and identity verification through trufina.com
VisualCV Identity Management. Online Resume with a lot of personal branding potential. Takes posting a resume to a new level.
Jobfox Pairs you up with the best fit. Uses their tool “Mutual Suitability System TM” matches wants and needs to employers. Presents jobs that are suitable.
Jobster Network with Employers offering jobs. Search open positions and see who posted job. Can tag your skills and attach Visual resume.
Workstar Connects students with alumni for exclusive career opportunities. Partnered with Indeed.com
• RSS or Feeds (Really Simple Syndication)- Web RSS or Feeds (Really Simple Syndication)- Web application aggregates content from several feeds to a application aggregates content from several feeds to a single location. Comes to You Through Reader single location. Comes to You Through Reader
• Google Reader-Reader for FeedsGoogle Reader-Reader for Feeds
• Wikis-Website Pages Anyone EditWikis-Website Pages Anyone Edit
• Tags-Keywords associated with blog postsTags-Keywords associated with blog posts
• Blogs-Web Logs, a place to have an online conversationBlogs-Web Logs, a place to have an online conversation
• Blogosphere-All blogs collectivelyBlogosphere-All blogs collectively
• Blogroll-Listing of blogs include on sidebar on own blogBlogroll-Listing of blogs include on sidebar on own blog
• Archives-Older blog posts storedArchives-Older blog posts stored
• Future Web 3.0- Three Dimensional Web Interaction; Future Web 3.0- Three Dimensional Web Interaction; Second LifeSecond Life
BOOKS WEBSITES ARTICLES/BLOGS PRESENTATIONSINCLUDING YOUTUBE
Seven Days to Online Networking, Ellen Sautter and Diane Crompton, 2008
Career Distinction, William Arruda, Kirsten Dixson, 2007
I’m on LinkedIn now What?, Jason Alba, 2009
I’m on Facebook now What?, Jason Alba, 2008
“The Job Hunters Survival Guide”Richard Bolles, 2009
www.Facebook.com, Inside Facts, 03/2009
www.LinkedIN.com, Public Relations, 03/2009
www.linkedin.alltops.com
www.Twitter.com 03/2009
www.Plaxo.com, Company Overview, 03/2009
www.Webinknow.com/David Weber
www.Wired.com, Michael Calore, 12/30/08
www.comscore.com
www.wikipedia.com
www.cheezhead.com
“How to Twitter” WSJ, 03/2009
“10 Must-Dos for Online Networkers,” SFGate, 01/2009
“Six Million Users: Nothing to Twitter At,” BusinessWeek, 03/2009
“Top 10 Social Sites for Finding a Job,” Dan Schawbel, Mashable.com, 02/2009
WWW.JIBBERJOBBER.COM WWW.JOBLOUNGEBLOGSPOT.COM
“10 ways to use linkedin to find a job,” http://blog.guykawasaki.com/2009/02/10-ways-to-use.html
http://blog.nielsen.com/nielsenwire/nielsen-news/social-networking-new-global-footprint
Jason Alba, author of “I’m on LinkedIN now what” 02/2009
Frank Furness, You Tube
Plaxo Phone Meeting 03/2009
101 Twitter Slidess.twimg.com/business/twitter101for business.pdf
“Using LinkedIn”Jenny Kahn, May, 2009
Meeting-Joe Ciola, Director Professional Services, Lee Hecht Harrison