www.opel.com
Corporate News in a Social ContextAll news is social
Keith Childs
Web & New Media, Opel Europe
• Make it easy for anyone to republish, share, favorite,
download or bookmark our news and multi-media
assets
• Provide spaces for people to comment and discuss
Objective
GM Europe social media newsroom launched in
September 2007
“If you're in PR you now have the
opportunity to take your message direct to
the public in a hundred new ways... And
you've got to be brave enough to let your
content be shared and messed around
with”
www.bbc.co.uk/blogs/theeditors
The social media newsroom & “traditional”
newsroom have merged into one
All text photography & video under Creative Commons
Easy to share our news
Easy to share our pictures
Easy to share & watch video
Four places for discussion and dialogue
Other social media spaces
Facebook integration
We have one place for news.
Our stories, pictures and
video are easy to consume,
reuse and share.
Thank youConnect with me
E-mail: [email protected]
LinkedIn: www.linkedin.com/in/keithchilds
Twitter: twitter.com/keithchilds
Friendfeed: friendfeed.com/keithchilds
Xing: www.xing.com/profile/Keith_Childs
Facebook: facebook.com/keithchilds
Lifestream: keithchilds.com
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