Social Media in a Corporate Context 2010 - Keith Childs, Opel Europe
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Transcript of Social Media in a Corporate Context 2010 - Keith Childs, Opel Europe
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www.opel.com
Corporate News in a Social ContextAll news is social
Keith Childs
Web & New Media, Opel Europe
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• Make it easy for anyone to republish, share, favorite,
download or bookmark our news and multi-media
assets
• Provide spaces for people to comment and discuss
Objective
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GM Europe social media newsroom launched in
September 2007
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“If you're in PR you now have the
opportunity to take your message direct to
the public in a hundred new ways... And
you've got to be brave enough to let your
content be shared and messed around
with”
www.bbc.co.uk/blogs/theeditors
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The social media newsroom & “traditional”
newsroom have merged into one
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All text photography & video under Creative Commons
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Easy to share our news
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Easy to share our pictures
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Easy to share & watch video
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Four places for discussion and dialogue
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Other social media spaces
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Facebook integration
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We have one place for news.
Our stories, pictures and
video are easy to consume,
reuse and share.
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Thank youConnect with me
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