Social Media for Non-Profits Lance Kissler Digital Marketing
Manager STCU
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2013 Social Media Trends SOURCE |
www.fastcompany.com/3004604/social-media-trends-cant-be-ignored-2013
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Social media overtook porn as the number one Internet
activity.
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Get the picture?
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Your new ambassadors.
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Social isnt just external. Many companies are creating their
own internal social media networks to boost morale, share news,
gain feedback and solicit ideas for improvement. Increase
efficiency and create user-generated content. Appeals to the next
generation of your workforce.
NegativePositive LowHigh 4-Quadrant Audience Theory Level of
Activity Sentiment
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Whats your social hub?
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Whatever it ismake sure its
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Why have ownership? Keywords and meta tags Original content
Fresh content Linking SEO
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SEO Approaches Build content on owned site; drive visits to it
from external sites (FB, Twitter, etc.) Include search terms in
posts, titles, and content Target reporters/bloggers with high
traffic sites Follow trends
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Information Theory Redundancy Novelty Learning
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Dashboards
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Facebook
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Unwanted Content More negative feedback = unwanted content from
your fans.
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Google Analytics
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My Google Dashboard
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Google Analytics A high percentage after launching a campaign =
its probably worked.
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Google Analytics High number of referrals = successfully
driving traffic via social media.
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Google Analytics Low bounce rate = users are finding the
content they want.
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Google Analytics Low pages/visit = your site may not be
mobile-friendly (consider responsive design).
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Google Analytics Helps you determine what to share more
of.
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Google Analytics Highest visits = most successful
campaigns.
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Google Analytics Top keywords = those you should consider using
in metadata, SEM and online ads.
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Google Analytics Top search terms = popular content you should
promote or make easier to find.
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Twitter
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Use it correctly. Tag and acknowledge other Twitter accounts.
Take advantage of hash tags (#Spokane). Dont just talk about
yourself. Talk about the community. Engage and thank others. Have a
personality and sense of humor. Its not a repeat of your others
social media posts. Its a conversation engine.
Questions? Email | [email protected] Cell | 509-344-2188 Blog |
someprtips.wordpress.com 6 Tenets of Social Media 6 Tenets of
Social Media Deepening Relationships & Delighting Members via
Social Media Deepening Relationships & Delighting Members via
Social Media Twitter | @lkissler