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Social Media for Non-Profits Lance Kissler Digital Marketing Manager STCU

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2013 Social Media Trends SOURCE | www.fastcompany.com/3004604/social-media-trends-cant-be-ignored-2013

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Social media overtook porn as the number one Internet activity.

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Get the picture?

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Your new ambassadors.

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Social isnt just external. Many companies are creating their own internal social media networks to boost morale, share news, gain feedback and solicit ideas for improvement. Increase efficiency and create user-generated content. Appeals to the next generation of your workforce.

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Everyone counts.

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Were mobile.

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No really, were mobile.

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Shiny object syndrome. SOURCE | www.statisticbrain.com/attention-span-statistics/

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Shiny object syndrome. SOURCE | www.statisticbrain.com/attention-span-statistics/

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NegativePositive LowHigh 4-Quadrant Audience Theory Level of Activity Sentiment

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Whats your social hub?

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Whatever it ismake sure its

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Why have ownership? Keywords and meta tags Original content Fresh content Linking SEO

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SEO Approaches Build content on owned site; drive visits to it from external sites (FB, Twitter, etc.) Include search terms in posts, titles, and content Target reporters/bloggers with high traffic sites Follow trends

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Information Theory Redundancy Novelty Learning

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Dashboards

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Facebook

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Unwanted Content More negative feedback = unwanted content from your fans.

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Google Analytics

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My Google Dashboard

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Google Analytics A high percentage after launching a campaign = its probably worked.

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Google Analytics High number of referrals = successfully driving traffic via social media.

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Google Analytics Low bounce rate = users are finding the content they want.

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Google Analytics Low pages/visit = your site may not be mobile-friendly (consider responsive design).

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Google Analytics Helps you determine what to share more of.

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Google Analytics Highest visits = most successful campaigns.

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Google Analytics Top keywords = those you should consider using in metadata, SEM and online ads.

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Google Analytics Top search terms = popular content you should promote or make easier to find.

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Twitter

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Use it correctly. Tag and acknowledge other Twitter accounts. Take advantage of hash tags (#Spokane). Dont just talk about yourself. Talk about the community. Engage and thank others. Have a personality and sense of humor. Its not a repeat of your others social media posts. Its a conversation engine.

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PR Toolbox

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Campaign Brainstorm ChannelsCampaigns FacebookPhoto contests TwitterVideo contests InstagramSweepstakes/Drawings BlogCoupons/Incentives/Discounts PinterestExperience packages EmailStories/Essays YouTubePolls Google+Rewards OthersPin-to-Win

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Questions? Email | lancek@stcu.org Cell | 509-344-2188 Blog | someprtips.wordpress.com 6 Tenets of Social Media 6 Tenets of Social Media Deepening Relationships & Delighting Members via Social Media Deepening Relationships & Delighting Members via Social Media Twitter | @lkissler