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Hello! My name is Jan Wong
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I blog at
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I tweet at @jwongjk
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My journey started of tough
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Entrepreneurship isn’t science You’ll make mistakes
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It’s the same with social media
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3 Things you should know aboutS O C I A L M E D I A
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#1 There is NOONE SIZE FITS ALL
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#2 If they’re a social media expert,RUN! IT ’ S A L IE
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#3 Social Media is NOT a solutionI T I S A T O O L
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TODAY WE’LL CREATE A SOCIAL STRATEGY
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RU READY?
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HERE WE GO!
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#1: WHAT’S YOUR OBJECTIVE?BUSINESS
List 3 objectives (in order)
... they should be quantifiable!
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#1: WHAT’S YOUR OBJECTIVE?BUSINESS
List 3 objectives (in order)
... they should be quantifiable!“Get more followers”vs
“Increase engagement by 10%”
Friday, February 17, 12
#1: WHAT’S YOUR OBJECTIVE?BUSINESS
List 3 objectives (in order)
... they should be quantifiable!“Get more followers”vs
“Increase engagement by 10%”
“Increase sales”vs
“Increase online sales by 20%”
Friday, February 17, 12
#1: WHAT’S YOUR OBJECTIVE?BUSINESS
List 3 objectives (in order)
... they should be quantifiable!“Get more followers”vs
“Increase engagement by 10%”
“Increase sales”vs
“Increase online sales by 20%”
“Get new leads”vs
“Generate 10 relevant leads weekly”
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#2: WHO’S YOUR AUDIENCE?“Who are you targeting, exactly?”
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#2: WHO’S YOUR AUDIENCE?“Who are you targeting, exactly?”
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“List their gender / age / location / interest / spending power,Type of web user : with credit card / mobile / tablet / desktop,
Devices: windows / mac / linux / android / ios...”
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#3: WHAT CAN YOU OFFER?“Can your offer meet your objectives effectively?”
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#3: WHAT CAN YOU OFFER?“And what tools / mediums do you need?”
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#4: GOALS?“Google Analytics, Facebook Insights, YouTube Insights.”
... and draw actionable insights from them!
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#4: GOALS?“Google Analytics, Facebook Insights, YouTube Insights.”
... and draw actionable insights from them!
Are they... sharing? commenting? buying? subscribing? playing?
viewing? clicking?
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#5:
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TRAPS TO WATCH OUT FOR“Unveiling the misconceptions and myths”5
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SOCIAL MEDIA IS FREE
“It isn’t. Time is money as an entrepreneur!”
#1:
63% with more than 3
years of experiencespend more than 10
hours per weekon social media
activities.
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SOCIAL MEDIA IS A CAMPAIGN#2:
“You setup, then forget... Not! It’s a life long commitment.”
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SOCIAL MEDIA IS EASY
“The latest gadgets, apps or platforms won’t save you.”
#3:
You win fans, followers and
customers by meeting their needs / wants.
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IT’S ALL ABOUT THE NUMBERS
“It isn’t. Quality trumps quantity anytime!”
#4:
Real fans & followers help spread
your story.
100,000 fans?Who cares?
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RUNNING CONTESTS ON FACEBOOK IS LEGAL
“It’s against the rules. Watch out!”
#5:
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RUNNING CONTESTS ON FACEBOOK IS LEGAL
“It’s against the rules. Watch out!”
#5:
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Now that you know how the game is played,
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Go and make things HAPPEN!
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“Your mindset determines the size of the
life game you play.”
THANK YOU!WWW.JANWONG.MY @JWONGJK
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