Social Media for Entrepreneurs
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Hello! My name is Jan Wong Friday, February 17, 12
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Entrepreneurs in the midst of their passion and excitement may approach social media lightly and find that social media does not 'work' for them. This presentation highlights some of the fundamentals of social media for entrepreneurs.This presentation was shared in an entrepreneurship workshop in 2012.See accompanying blog post: www.janwong.my/social-media-for-entrepreneurs-an-introduction
Transcript of Social Media for Entrepreneurs
Hello! My name is Jan Wong
Friday, February 17, 12
I blog at
Friday, February 17, 12
I tweet at @jwongjk
Friday, February 17, 12
My journey started of tough
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Entrepreneurship isn’t science You’ll make mistakes
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It’s the same with social media
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3 Things you should know aboutS O C I A L M E D I A
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#1 There is NOONE SIZE FITS ALL
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#2 If they’re a social media expert,RUN! IT ’ S A L IE
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#3 Social Media is NOT a solutionI T I S A T O O L
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TODAY WE’LL CREATE A SOCIAL STRATEGY
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RU READY?
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HERE WE GO!
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#1: WHAT’S YOUR OBJECTIVE?BUSINESS
List 3 objectives (in order)
... they should be quantifiable!
Friday, February 17, 12
#1: WHAT’S YOUR OBJECTIVE?BUSINESS
List 3 objectives (in order)
... they should be quantifiable!“Get more followers”vs
“Increase engagement by 10%”
Friday, February 17, 12
#1: WHAT’S YOUR OBJECTIVE?BUSINESS
List 3 objectives (in order)
... they should be quantifiable!“Get more followers”vs
“Increase engagement by 10%”
“Increase sales”vs
“Increase online sales by 20%”
Friday, February 17, 12
#1: WHAT’S YOUR OBJECTIVE?BUSINESS
List 3 objectives (in order)
... they should be quantifiable!“Get more followers”vs
“Increase engagement by 10%”
“Increase sales”vs
“Increase online sales by 20%”
“Get new leads”vs
“Generate 10 relevant leads weekly”
Friday, February 17, 12
#2: WHO’S YOUR AUDIENCE?“Who are you targeting, exactly?”
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#2: WHO’S YOUR AUDIENCE?“Who are you targeting, exactly?”
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“List their gender / age / location / interest / spending power,Type of web user : with credit card / mobile / tablet / desktop,
Devices: windows / mac / linux / android / ios...”
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#3: WHAT CAN YOU OFFER?“Can your offer meet your objectives effectively?”
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#3: WHAT CAN YOU OFFER?“And what tools / mediums do you need?”
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#4: GOALS?“Google Analytics, Facebook Insights, YouTube Insights.”
... and draw actionable insights from them!
Friday, February 17, 12
#4: GOALS?“Google Analytics, Facebook Insights, YouTube Insights.”
... and draw actionable insights from them!
Are they... sharing? commenting? buying? subscribing? playing?
viewing? clicking?
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#5:
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TRAPS TO WATCH OUT FOR“Unveiling the misconceptions and myths”5
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SOCIAL MEDIA IS FREE
“It isn’t. Time is money as an entrepreneur!”
#1:
63% with more than 3
years of experiencespend more than 10
hours per weekon social media
activities.
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SOCIAL MEDIA IS A CAMPAIGN#2:
“You setup, then forget... Not! It’s a life long commitment.”
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SOCIAL MEDIA IS EASY
“The latest gadgets, apps or platforms won’t save you.”
#3:
You win fans, followers and
customers by meeting their needs / wants.
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IT’S ALL ABOUT THE NUMBERS
“It isn’t. Quality trumps quantity anytime!”
#4:
Real fans & followers help spread
your story.
100,000 fans?Who cares?
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RUNNING CONTESTS ON FACEBOOK IS LEGAL
“It’s against the rules. Watch out!”
#5:
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RUNNING CONTESTS ON FACEBOOK IS LEGAL
“It’s against the rules. Watch out!”
#5:
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Now that you know how the game is played,
Friday, February 17, 12
Go and make things HAPPEN!
Friday, February 17, 12
“Your mindset determines the size of the
life game you play.”
THANK YOU!WWW.JANWONG.MY @JWONGJK
Friday, February 17, 12
